Dr. Wilkinson
Member
This is not true. Walmart has not discontinued Xbox consoles. There's no reason to make shit up just to sound cool on a video game internet forum.
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Costco no longer sells Xbox consoles and games
- Thread starter RetroGamingUK
- Start date
Xaeroxcore666
Member
Same, but it´s weird AF that entire catalogue of Xbox products, even pre paid cards, are totally dissapearing or decreasing presence on retailers. Series console are still being manufactured, no?
That could make sense...And they are like shadow dissapearing Series/One leftovers presence on retailers? Question is, what will happen with Series? They´ll stop support them by 26?
The Mad Draklor
Member
RetroGamingUK
Member
Ellis
Member
Still a big difference my friend. Sony put HD2 on Xbox because it's the type of game that can make a constant trickle of sales. Even on a dying platform. MS puts its games on PS because they literally have no choice. They can barely sell them on their own hardware.Hey screenshot boy- it's a shame you didn't capture this:
I admit I was wrong here. I thought it would at least take until next generation for Sony to start porting their exclusives to Xbox. Helldivers 2 was announced just a few months later...
One does it because it makes sense, the other does it because they have no choice.
OmegaSupreme
advanced basic bitch
My local Walmart hasn't had them in months. Perhaps they are acting alone? Or it's a sign. It's okay to admit the multi trillion dollar company has failed.This is not true. Walmart has not discontinued Xbox consoles. There's no reason to make shit up just to sound cool on a video game internet forum.
HeisenbergFX4
Member
My local WalMarts still carry Xbox products so thats not true that WalMart isn't carrying Xbox
Maybe your local WalMart does not but others still do for the time being
MisterXDTV
Member
LOL
Mr Moose
Member
Don't trust anyone who uses Alinea as a source.
diffusionx
Gold Member
If I had an Xbox Series X I would be pissed at how MS has behaved this gen. Like owning a Saturn in 1998. It's just unacceptable and what they are doing with their cringe "this is an Xbox" campaign is just awful.
Tobimacoss
Member
And both form factors with third party PC store access, and Console library BC+FC compatibility, supposedly.
Your prediction didn't come true...yet for the PS5 though, although that's pretty much the case for xCloud being available everywhere.Nothing you said was worth screen capturing
There will always be demand for Gaming PCs, whether it's an Xbox PC or regular pre built. CostCo will reevaluate with next gen hardware. They will have no choice but to.
MS isn't just adding PC store access and PC gaming capabilities to Xbox PCs, and Xbox Consoles just for fun. The reason is to CREATE demand. Any future devices by MS, AMD, and their OEMs will be targeting both PC and Console gamers.
As Digital Foundry Ledbetter theorized, MS, AMD are planning to take over the pre built Gaming PC market with the Xbox compatible Magnus AT2, and AT1, and AT0 PCs. That's one of the reasons why Nvidia joined forces with Intel to create integrated APUs with Intel CPUs and Nvidia GPUs. Nvidia is trying to counter the AMD, MS threat.
Conspiracy theory.....
Sony's return on investment is already low margin regardless of what MS does.
MS goal is to simply reach every single device with a screen on earth. Netflix style, they aren't trying to crash the industry, but foresee the future paradigms and adapt rapidly. Console hardware will ALWAYS have a ceiling. That's why MS is trying to create 4 pillars, PC, Console, Cloud, Mobile, for the Xbox ecosystem.
Sony should be doing the same instead of falling behind.
True, and that's the point of the PC/Console convergence. So that every AMD powered gaming laptop, PC, handheld will be Xbox compatible.
Gaming PCs and laptops are produced in far higher quantities than Consoles. 90 million Windows devices are sold every quarter. AMD and MS want to turn every pre built PC and Laptop running their chips into Xbox compatible hardware.
Yes, MS fired tons of retail logistics employees in EU and other regions. They are going to build "First Party Consoles" but the goal of those devices is to act as the developer targets. They are reducing their presence in retail and letting OEMs take over, so that the OEMs can do their thing, and real the profits. In order to create a thriving ecosystem of devices, OEMs need to see profits, so MS has to get out of their way.
Console games are optimized for the hardware. MS is trying to create a new category of devices, basically Xbox PCs with fixed hardware optimized games.
Magnus AT2 which will be used in the next gen Xbox X tier consoles isn't even the crown jewel. The crown jewel is Xbox PCs running Magnus AT1 or Magnus AT0.
MisterXDTV
Member
Astray
Member
Mass market means attempting to distribute as widely as possible with the aim of selling as many units as possible. For that to happen you need to work with big retail partners around the world, and MS is not only losing them, they're also discontinuing support in a lot of regions too.
So no, I don't think Xbox is gonna shoot for that kind of approach again.
OmegaSupreme
advanced basic bitch
My local walmart hasn't gone rogue. It's obviously a sign. They probably can't get them in because of low supply. If the manufacturing volume is low, then other stores probably take priority. I doubt my local walmart is the only location in all of the world that can't get them though.
Mr Moose
Member
Source?
MisterXDTV
Member
Common sense....
Mr Moose
Member
Could be larger or smaller, but those guys make their shit up.
Topher
Identifies as young
We don't know what MS is doing though. Lots of speculation and even insider takes on it, but until we see the actual products, we just don't know. And yeah, MS didn't design Xbox Series "just for fun" either. Easy to say "create demand" but there is no guarantee they will.
Do you really think AMD is going to "take over the pre built gaming PC market"? "Planning" to do that is not any better than "creating demand". All really easy to say. I'm getting "this time it will be different" vibes for a couple of companies who have lagged behind where it matters most.
Tobimacoss
Member
So where does the $23 billion in MS Gaming revenue come from?
Seiryu21
Neo Member
Minecraft, Zenimax, Activision, gamepass, PC sales and PlayStation sales. I would bet money that the smallest portion of their revenue comes from direct game sales on the Xbox console.
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HeisenbergFX4
Member
We have a different view of mass marketing then because I think of marketing as blasting ads and commercials and it todays age having tech sites like Digital Foundry do deep dives on the tech
I don't walk into a store and see a consoles sitting on shelves and consider that marketing
That is interesting that your store doesn't sell Xbox stuff anymore
So they totally removed all traces of Xbox from their shelves?
OmegaSupreme
advanced basic bitch
Consoles specifically. They have controllers. Some headsets. I can't remember at this moment what their Xbox game section looks like. I'll check next time I'm in there, but I'd put any amount of money on it being smaller than Nintendo and PS
Baemono
Member
You can't go below zero
user friendly
Member
.ca seems to only show marketplace reseller listings / refurbs for series x. They seem to still have series s though.
That's exactly what it is. massively advertised and shilled by places like DF and "mass marketed" are different. If they are leaving regions and not distributing the actual product they're unlikely to reach the mass market very well. I suspect MS' biggest strength at the moment is using their OS to sell a general "computing device" to try and reduce cost/tarrifs and win regions like the US which they're losing badly at the moment. On a global scale it seems like they will always be last.
Astray
Member
In-store execution is a massive pillar of any marketing strategy, one that Xbox has ignored for far too long imo (and one can even argue has undermined a lot when they started killing physical games).
This is the real reason Sony and Nintendo continually won vs Microsoft even when Microsoft was strong, yes desirable product is important, but you have to get this product into people's hands.
HeisenbergFX4
Member
The real reasons Sony won was the lower price point and being able to play used games and always online crap
MS fucked dropped the ball after the 360
The Mad Draklor
Member
I would argue MS started dropping the ball with the Kinect 1. It was undeniably a huge success, but MS misinterpreted its success. MS thought the consumers saw the Kinect as a must-have peripheral when it was really a fad. As a result, its 1st party output at the 2nd half of the 360's lifecycle suffered of which those consequences also leaked into the Xbox One gen.
It also didn't help that for some bizarre reason, MS thought it was a good idea to make the Kinect mandatory for every Xbox One purchase at the beginning.
MS/Xbox have a bad price problem on their hands. It's the reason why you have people like Jez trying to suggest xbox is now a "premium product" when a shit Series S gets a price hike and discontinued at retail. They're going to try and excuse this high price by marketing the next announced price as a "premium product".
They will do online only regardless of xboxs marketshare failings because they will try to reduce the cost of the device by removing retailer margin. They (MS) already did this for a short time during the chip shortages when things were very costly. PS6 may even do the same at initial launch to keep costs low when there is limited stock, we'll see.
diffusionx
Gold Member
Xbox fans have been talking up Microsoft's Machiavellian path to market dominance since the "war for the living room" all those years ago. When in reality they have just been firing wildly and using their vast amounts of money to push forward.
MS does not know what they are doing and they are not good at hardware. I've been saying it for years, they would operate best as a third party publisher and should move towards doing that.
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Astray
Member
This was Phil's cope during that Kinda Funny segment, but it does not explain why the series consoles struggled this gen tho. It also doesn't explain why Nintendo managed to bounce back strong in the home console market after Wii U either.
The way PS and Nintendo mopped the floor with Microsoft this gen can't all be due to simple digital library inertia, because that supposed inertia would mean that every Xbox One owner wants to get a Series console, but the number is decreasing by a massive difference (anywhere from 20m to 30m units difference, depending on who you believe) despite the Series S being available for less than what the OG Xbox One was.
Topher
Identifies as young
BlackTron
Member
Right, the biggest issue was software. I mean, they did pretty much everything wrong except hardware, but even that is questionable with S fragmenting the base and many PS5 games squeezing out better perf, despite Phil's overconfidence in "better product". Despite all the screw ups in any case, software would have saved them. It's not like they messed up so bad even games wouldn't move the needle, like Wii U.
Never buying a new Xbox console ever again. The new thing happening seems like it's for people who don't have a PC already, not that I would jump in for a normal console either. That was the last last chance, and I ponied up in good, blind faith. My bad, I'm willing to own that mistake for you Phil.
In fairness I kept the S for posterity; BC games. I store it near the WiiU.
diffusionx
Gold Member
The reason people switched is because the One was so underwhelming as a console.
Maybe they bought a PS4 halfway through the gen, and found just a much, much, much better console with lots of extremely high quality games. At which point getting a Series X wasn't even on the table. Or they didn't and made the decision to switch based on how much better the PS4 was - especially when Sony offered free downloads of all those great PS4 titles like God of War.
After what transpired the past 5 years, even taking into account the PS5 hasn't been that great, why would anyone besides the most diehard Xbox shill decide to stick with this platform? It's just not offering what it should to its users, not the bare minimum.
Yea, I felt that way after the One. There are times I thought about getting a Series for BC but with the constant price raises that's not happening either.
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HeisenbergFX4
Member
They lost last gen and never regained a reason to make people switch away from PS when this gen came out, really isn't that hard
Phil not being able to spot subpar games will always hamper Xbox while he has the final say
BlackTron
Member
You can still find one used as low as 150ish if you look carefully! Of course, the original white version
Skifi28
Member
The original xbox was almost a generation ahead of the PS2 in many aspects. The one X was much more powerful than the 4 pro. The series X spawned an entire thread with people prematurely dancing on the PS5's grave (I wonder if you're in there too)
But no, next time it's gonna be different for sure, because the percentages will differ slightly. Perhaps power was never the issue? Looking forward to seeing how an allegedly very expensive niche product that will succeed the console being abandoned right before our eyes will finally turn things around. I'm also excited to see all the paid shills that laughed at the pro price doing backflips to justify the even more expensive xbox.
"We're not going to grow the market with $1,000 consoles" said nobody, ever.
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Yeah I know but Portal seems to be their way of reaching people who don't own a PS5 for now .
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Zacfoldor
Member
Microsoft is giving up on the selling of Xbox series hardware. It's a bad feeling for long time fans. It creates feelings of doubt and disillusionment even for the next console. It makes us ask ourselves if we buy the next Xbox console will MS give up on it too when they see it isn't gonna be the next wheel, will they throw it away? Seems they don't like grinding the end of the gen out when their hardware fails, instead trying to rush the next one but the cracks are showing and if they treat us this way on the series x will they not have the same philosophy for what comes next?
1st parties have fucked up before. They can come back in 1 gen, they just need to hit on something big. MS has really been trying to do that but they need to temper that ambition with a better bedside manner for their dying console and how it is being treated. Right now I can't imagine any Xbox only gamer engaging in this zeitgeist not having SOME feelings over this due to the steps MS has been making to save what is to them chump change. I've seen the light go from the faces of those who have to report on Xbox as they are treated just like everyone else and kept in the dark until some of these dumbass decisions are actually eventually discovered. Good for MS we are a resilient bunch, in many industries their name would be mud after this gen.
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Unknown?
Member
My Walmart moved Xbox stuff to the back, away from the main aisle and it's only accessories. They don't have consoles or games anymore.This is not true. Walmart has not discontinued Xbox consoles. There's no reason to make shit up just to sound cool on a video game internet forum.
Dr. Wilkinson
Member
Walmart as a chain has not removed Xbox products. They still have the section, they are just scaling back software (as Xbox moves basically to all-digital). At your store, they might be out of stock of consoles/ accessories, but they are not removing all Xbox products from Walmarts. Certainly not company-wide, anyway.
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Astray
Member
Yeah, but they love to paint it as this insurmountable wall that they couldn't climb. Well your competitors certainly didn't have the same issue when the shoe was on the other foot!
That's my real issue with this statement, I'm %1000 certain that another management team would have at least kept the gap the same this gen instead of it widening the way it has. It's absolutely their fault that things got to this very bad point.
Exactly. Phil had nearly the entire gen as boss to keep the One interesting and create promises, and he didn't manage to do anything like that.
Their issue always has been that they never defined themselves as an interesting option that is different from what Sony and Nintendo offers, Kinect+TV was their attempt at that, but they went too aggressive with it then completely folded on their vision and went back to being "notPS", now they're doing the whole ecosystem push, but that has no appeal to the normie consumer, that will likely have one, maybe at most 2 ways to play games.
They had nothing institutional that keeps them in the game, when the going gets tough, Nintendo can fall back to things like Mario/Zelda, they invested a lot of money and effort into making sure these brands and IPs have an association with quality.
Meanwhile Microsoft decides to drop that Halo Infinite trailer without a second thought.
MisterXDTV
Member
Power narrative back on the menu. I'm sure it will help like last time.
12 teraflops baby
In the end it was just ONE gigantic flop
Horseganador
Member
https://www.gamesindustry.biz/retailers-were-always-going-to-drop-xbox-over-game-pass
Market share of Xbox Series X|S console sales in UK:
2022: 31%
2025: 13%
Market share of Xbox Series X|S console sales in UK:
2022: 31%
2025: 13%
MisterXDTV
Member
