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Aaron Greenberg (Xbox Marketing) said "Nobody cares about Banjo-Kazooie" at a Flight Sim event

Hohenheim

Member
What is this guy actually doing?
I see his name from time to time, but what does he actually contribute, except going to various places and high fiving xbox fans and putting out a few tweets now and then.
 

Shin-Ra

Junior Member
Whose fault is it if nobody cares about Banjo-Kazooie? Microsoft Xbox and Rare.
Whose fault is it if nobody cares about Forza Motorsport? Microsoft Xbox and Turn 10.

State of Decay? Microsoft Xbox and Undead Labs.
Crackdown, Battletoads, Perfect Dark? Microsoft Xbox.

If nobody cares why try anything that isn’t recently successful?
 

Killer8

Gold Member
There would be a massive audience for a 3D platformer across Switch, PC and PlayStation. He wouldn't want to admit that it would need to be multiplatform to be successful though.
 

gow3isben

Member
I said one of the main reasons. Given how awful the marketing for Xbox has been over the past few years, I don’t think it’s unreasonable to hold the head of the marketing responsible.

The marketing has nothing to do with the shit decisions Philip and his posse of clowns have made. The marketing has tried to undo the damage but it is impossible. They can’t make a dead situation any worse. Only strive to spin it a different light which they obviously failed at.
 

gothmog

Gold Member
Whose fault is it if nobody cares about Banjo-Kazooie? Microsoft Xbox and Rare.
Whose fault is it if nobody cares about Forza Motorsport? Microsoft Xbox and Turn 10.

State of Decay? Microsoft Xbox and Undead Labs.
Crackdown, Battletoads, Perfect Dark? Microsoft Xbox.

If nobody cares why try anything that isn’t recently successful?
I mean there is a common denominator in there...
 

Crank III

Banned
American Culture : If it can't sell a morbillion copies on day 0 , then no one cares about it.

Because the shareholders who bought into it don't want to build up a company or its products, they want to extract as much value from it as possible, make more life changing wealth and then just fucking dip.
 
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PeteBull

Member
What is this guy actually doing?
I see his name from time to time, but what does he actually contribute, except going to various places and high fiving xbox fans and putting out a few tweets now and then.
giphy.webp
 

Edgelord79

Gold Member
To be honest, I’m not sure how many people do care about banjo kazooie beyond really hardcore people. I mean I don’t. This guy says some pretty off the cuff stuff though.
 
To be honest, I’m not sure how many people do care about banjo kazooie beyond really hardcore people. I mean I don’t. This guy says some pretty off the cuff stuff though.

Who would have thought so many people would care about something like Astro Bot?

Make a great game, you have a chance.

If what is reported is true and he did say that, it’s a shit attitude.
 
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Calico345

Gold Member
That YouTuber should’ve immediately clapped back with, “So you’re calling your customers ‘nobodies?’”
 
So Heisenberg007 Heisenberg007 already proved you wrong in terms of how well Astrobot did, let's go over your first comment there.

In terms of money, it far more depends on the full budget of the game. Not just development budget but publishing budget as well.

With the tools that are currently out there, a small team could easily make a feature filled Banjo Kazooie 3 that looks graphically pleasing and gameplay fulfilling for less than $5 million. Indie devs do it all the time.

Microsoft has equipment, in-house engines and studios to house the work, so a lot of what some companies need to spend is something they already pay/paid for. A small team of 40 people would take about two years to make a game at $5 million, with publishing cost being about the same. Selling the game at $40 they'd only need to sell a quarter of a million units to break even. Banjo doesn't have the 7 million unit pull it did back on the N64, but the game could easily sell more than 2 million units at full price.

While we don't know Astrobot's budget, it has been said it was a low budget game that took two years to make, so definitely under the $100 million+ games Sony has been producing lately, so lets say it cost $50 million to make and another $50 million to publish. At $60 a unit this game would pass even at 2 million units sold, which the game has passed by this point. That would include the 25% of units sold in stores instead of on the Sony play-store.
The Crew 2 outsold Astrobot. Let that sink in
 
He needed to be let go like a decade ago.
The ugly truth though is that most of these top people think the way Greenberg does. Same probably applies to Sony for that matter. They don't give a shit about an IP unless they see it sell googleplex units (even that probably won't be enough). Its one of the reason the much debated "soul" in AAA gaming is largely absent. Those "games" are formed by big business "techbros" and c-suits. Genuine creative, visionary and bold ideas? Fuck that. "Who gives a shit" is in the mind of these AAA management companies. These management teams are entirely secluded from the gaming community and haven't learned how to filter the good feedback from the noise.

To be fair, it's pretty difficult to figure out what customers want when you only listen to obedient yes men in your current fanbase who are willing to lap up literally everything you do.

These guys haven't had any honest feedback for over a decade now.
Super Troopers Yes GIF by Searchlight Pictures
 
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