So here's what I would do:
Hardware
My main gripes with Xbox this generation are:
(1) the name sucks
(2) low-powered SKU splitting development resources.
(3) the console(s) is/are visually too boring
Naming
I would go with
Xbox Titan
My concept for this generation of Xbox would revolve around a single, powerful console (hence the name Titan), complemented by a bundled (but totally optional) cloud streaming device called
Xbox Beacon.
Basically, you'd have the Xbox Titan as a single SKU but every box would include the Xbox Beacon, which would basically be a dongle (a-la Amazon Fire Stick) that:
1) allows people to play their Xbox Fusion in different rooms easily without having to move their console between rooms (e.g. you might play something on the TV in your bedroom later at night).
2) guarantee compatibility with any older TV that has a HDMI port (and a USB port for power, or a mains connection otherwise) since having an app is preferable but you cannot always guarantee that a given TV allows downloading of apps or that the user in question even knows how to navigate the app store on their TV (or is even logged into their Google account etc. to be able to download said app). Having this dongle basically makes the whole affair idiot-proof.
3) lets people who travel a lot just take their Xbox controller and Xbox Beacon, plug it in at their hotel and have instant access to their account.
Beacon would also serve as a conduit for Xbox cloud gaming, which I would simply call
xCloud.
Appearance
As much as people shit on the PS5 for being gigantic, it still has a memorable shape. You can immediately tell it's a PS5 for better or for worse. With Xbox Series X, it feels like Microsoft is trying to hide it and is ashamed to show it off. I think that's a bad move. I would personally go for something closer to the 360 than Xbox One.
Pricing
I would make it an
absolute priority that Xbox Titan costs
noticeably less than PS5. I'm talking
$399 if the PS5 launches for $499. Undercutting PS5 by $100 would be all over the gaming media and would be a huge talking point on GAF and REEE (the place that shall not be named lol).
The value proposition would be "hey we're way cheaper than PS5
and you can play wherever you want without having to move your console around".
Initial reveal of the console itself, along with launch titles and games coming later on
My priority for the reveal would be to make sure the messaging is laser-focused on how Xbox Titan:
(1) is truly a Titan and represents a major leap from Xbox One.
(2) will enable some amazing experiences simply not possible on the previous generation.
(3) will be back-compatible with Xbox One games but that
(4) First party Xbox Titan games will be next-gen exclusive from launch to ensure we are really pushing the envelope in terms of visuals, game mechanics, and other features like AI.
My
launch lineup (all Titan exclusives) would be:
(1) a Halo Origins game
(here's a plot conjured up by ChatGPT lol
Halo: Beginning takes place in the early days of the Human-Covenant War. You play as a young UNSC soldier who is part of a squad tasked with securing a remote human colony on the edge of the galaxy. However, when the Covenant suddenly attack the colony, you and your squad are forced to fight for your lives.
As you battle against the Covenant, you discover that they are not the mindless alien monsters that you had been led to believe. Rather, they are a highly organized and intelligent species with their own reasons for waging war against humanity.
As you delve deeper into the conflict, you uncover a conspiracy within the UNSC that has been hiding the true nature of the Covenant and their motives. You and your squad must fight not only against the Covenant, but also against corrupt UNSC officials who seek to use the war for their own gain.
Throughout the game, you'll encounter iconic characters from the Halo universe, such as Sergeant Johnson and the AI Cortana, and witness key events that set the stage for the rest of the Halo series. The game will culminate in a dramatic final battle that will test your skills as a soldier and your understanding of the war between humans and the Covenant.
The game would be built from the ground-up to take full advantage of the Xbox Titan. It would look amazing and represent a real reason to jump into the next generation. I'd also make sure to prioritize depth and proper content over being open world for the sake of being open world.
(2) Forza Motorsport 8
I would throw all racing game-related resources at this to create something spectacular. Something to make Polyphony think twice about releasing a game that is essentially an uprezzed version of Gran Turismo Sport (it's true, get over it, even the steering wheel hands are identical).
FM8 would have a solid online component but it would also look at what made Gran Turismo 3 and 4 so successful and build upon that in terms of a fully offline career/single player mode (because hey Polyphony doesn't seem interested in doing that).
(3) Breach
This would be a new IP developed in-house that takes what made the SOCOM games (on PS2) great (namely voice commands, squad-based tactical shooter, intelligent AI) and turns it up to 11. The game would be a mix between Ghost Recon, Rainbow Six Vegas, and the SOCOM games.
Breach would feature realistic enemy AI, accurate voice commands, and gorgeous visuals. Players would conduct missions in all climates and locales. The opening mission would see you up a terrorist group that has taken hostages inside a shopping mall. You would control not only your own team of four special forces soldiers, but also communicate with an AI controlled bravo team to allow you to outflank enemy positions, create diversions, and other tactics (a-la Full Spectrum Warrior).
(4) Resident Evil 1 remake
This would be a joint project between Xbox and Capcom, and hopefully both the start of a happy relationship and a signal to other Japanese game companies that Xbox is able, willing, and eager to work together with them. Xbox would be generous in terms of funding and resources to make sure that Capcom is able to create the best modern version of the title. Xbox would stipulate that the game is a console exclusive for at least 12 months (and would pay Capcom accordingly).
I'm thinking a remake a-la how Capcom remade RE2, so not just a remaster. It would be a totally new game. The difference is it would be targeting only the Xbox Titan (and eventually PS5 when exclusivity runs out) and would look amazing. It would set a new standard for horror game visuals, and would include more advanced physics in terms of deformation (a bit like what we see in Dead Island 2). I truly believe we could've had that sort of stuff around launch if teams were focused on it.
(5) F.E.A.R.: First Encounter
This would be another origins-type game set before the first title. The game would feature more intense psychological horror elements than the original title, as well as a wide range of jump scares. The game would, of course, feature gorgeous visuals and would provide an insight into where Alma came from and how the FEAR team was setup. The woooooorld premiere for FEAR would include a brief explanation by the Monolith Team, and Xbox would also pay Hideo Kojima to act a consultant on the psychological horror elements of the game. This would be another part of Xbox's strategy to gradually build relationships with Japanese developers and studios. It would be a way of saying "
Mr Kojima we know you're great at what you do and we'd love you to give even a small helping hand on the FEAR project. Maybe in the near future we can work together more directly wink wink".
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Beyond this, at the reveal event I would offer a sneak peak at other titles (not just CGI or title screens) including:
(1) Fable 4
I would move heaven and earth to get Peter Molyneux back on board. This would be the moment Molyneux gets to realize all the aspirations he had for player agency and the ability to change the game world around you. Look at what he and his team did with the original Fable games, don't tell me they couldn't come up with something amazing on Xbox Titan.
(2) Vanquish 2
Vanquish was pretty universally praised as an awesome fast-paced third person shooter. I think this could be revived with Xbox funding and serve as Titan's answer to something like Returnal.
(3) Gears of War
This would be pretty barebones, but would essentially serve as a faint hint of what's to come visually at Xbox.
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the end
I suppose we can argue about whether some of the games are realistic or not (and whether Capcom would really enter into an exclusivity deal with Xbox), but I think this is along the lines of what was needed. There needs to be a concerted effort at Microsoft to ensure that the Xbox brand is synonymous with "games games games", including the revival of some semi-cult classics.