I'm honestly baffled that these videos game hardware companies haven't adopted the cell phone business model. Hardware that costs MORE, but sells to everyone become it's subsidized model.
Particularly Microsoft with the Xbox....
Buy an Xbox at full price, fine. No subscriptions needed. Pay $15 a month for Gamepass if you feel like it.
Get an Xbox up front for free but you're locked into a 3 year subscription plan. $25-$35 a month for Gamepass. Or scale that to whatever makes the most sense.
Lower the barrier to entry, subsidized by the subscription service, tie people to the service and keep them through various iterations of hardware by keeping the barrier of entry just another trade in and plan extension.