Well, for him the goal is just respect and admiration from anywhere he actually likes. I mean, he's probably hailed as a god in some town in West Virginia, but Trump hates that country peasant shit. He has always wanted to be a revered wealthy socialite, accepted in those circles in New York.
Well, they fucking hate him there (lost his hometown by a larger margin than anyone in like 100 years, if I remember correctly). So he tries DC instead; and they hate him even more! He wants people to name shit after him without him having to pay them to do it. It'll never happen.
I used to live near Palm Beach. I've heard stories that when he bought Mara largo he ticked off the the entire entire town with his shenanigans and a good chunk of the extremely wealthy packed up and left.