As someone who is happy with the post Black Friday panic sale (XSX for $349 with Diablo IV) purchase, I still find their overall handing of hardware to be absolutely bizarre. I was grocery shopping last week, so I stopped by electronics to see if the mess in the software clearance section had been sorted, and I witnessed something that made no sense whatsoever: A black, $349
Xbox Series S with a 1TB hard drive. I get that such a unit would be about $50 more expensive than a typical Series S, which it is, but it's an enormous ripoff compared to what they were just selling XSX for nearly four months ago. For something that isn't even close to being a market leader, where are the routine price drop intervals since launch? They want people on Game Pass, but they never actually do much to lower the barrier to entry for anyone to try it on a console. And as people have mentioned numerous times, how long will developers want to put up with Series S if PS5 Pro stretches the overall hardware footprint for third party games in the other direction, and actually sells better even at a higher MSRP?
I really hope they're not dumb enough to launch "next gen" in 2026, because that would be the last bridge going up in flames. They need to spend the next two and a half years focusing on putting great games out on Xbox, PC, PS5, Switch 2, or wherever else they can sell them in order to rehabilitate the brand image. Then maybe take a look at whether or not a single SKU (at least in terms of hardware capability, not talking about all digital vs. disc based units) at a good price could be successful in late 2027. Maybe by then they're making "every screen an Xbox", but with potentially better market share, they would at least be selling more of their software on their hardware (fewer instances of cutting competitors in on 30%) and in turn, getting better sales performance on third party games, would would make them more money. They own too many development studios at this point to keep pulling a
Sideshow Bob stepping on rakes routine. Sort it out, ladies and gents.