Luminoth-4545
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Circana March 2024: #1 Dragon's Dogma #3 MLB: The Show #5 Rise of Ronin #6 Peach; PS5 #1 Units + Rev, Switch #2 Units Xbox #2 Rev
State of the market Projected total US spending on video game hardware, content and accessories gained 4% in March 2024 vs YA, reaching $4.9B. Mobile content spending grew 15%, offseting a 32% drop in hardware. (Mobile source: Sensor Tower) Mobile’s strong performance was supplemented by a 3%...
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Credit: Welfare
State of the market
Projected total US spending on video game hardware, content and accessories gained 4% in March 2024 vs YA, reaching $4.9B. Mobile content spending grew 15%, offseting a 32% drop in hardware. (Mobile source: Sensor Tower)
Mobile’s strong performance was supplemented by a 3% increase in Console Content spend, along with a 2% gain in the PC, Cloud and Non-Console VR Content segment. Mobile accounted for 89% of the total year-on-year growth in video game content spending during the month.
Hardware
March video game hardware spending fell 32% when compared to a year ago, to $391 million. PlayStation 5, Xbox Series and Switch spending each declined a minimum of 30% year-on-year. Hardware spending finished the first quarter down 24% versus the first quarter of 2023.
PlayStation 5 led the hardware market in unit and dollar sales during both March and the first quarter. Nintendo Switch once again finished 2nd in unit sales across both time periods while Xbox Series ranked 2nd in dollars.
Software
Dragon’s Dogma II debuted as the best-selling premium game of March and the 3rd best-selling game of 2024 YTD. With just one month in market, Dragon’s Dogma II has already surpassed the life-to-date tracked dollar sales of Dragon’s Dogma and Dragon’s Dogma: Dark Arisen combined.
Helldivers II remains the best-selling premium game of 2024 year-to-date after placing 2nd in March. Helldivers II currently ranks 7th in lifetime US dollar sales for Sony published titles after just two months in market.
Final Fantasy VII: Rebirth remained the 4th best-selling game of 2024 year-to-date, despite falling 5 spots in the monthly rankings to 7th in March after placing 2nd in February. Final Fantasy VII: Rebirth currently ranks 14th across all Final Fantasy releases in lifetime dollar sales in the US market. Final Fantasy XV is 1st all-time, followed by Final Fantasy VII: Remake and the original Final Fantasy VII.
Mobile
Sensor Tower reports the top 10 games by US consumer spending in March and the change in rank vs Feb as: MONOPOLY GO!, Royal Match, Roblox, Candy Crush Saga, Coin Master (+1), Whiteout Survival (+1), Last War: Survival (+4), Pokémon Go (-3), Township (+1) and Clash of Clans (-2).
“The highlight this month is Last War: Survival, which grew 40% to overtake Pokémon GO, Township, and Clash of Clans,” said Samuel Aune of Sensor Tower. “Last War: Survival is now right on the heels of fellow 2023 4X Strategy launch Whiteout Survival (+14% MoM)."
“The top four games remain unchanged and continue to maintain a significant gap from the rest of the field, with MONOPOLY GO! still holding a commanding lead over 2nd place Royal Match,” said Aune.
Accessories
March spending on Accessories increased 9% when compared to a year ago to $242M, helped by 8% growth in headset/headphone spending.
The PlayStation Dual Sense Edge was the best-selling accessory in dollar sales during both March and the first quarter.
Software Charts
Multiplatform
Year to Date
Playstation
Xbox
Switch
Monthly Active User Engagement
Top 10 Games Played on PlayStation 5 Ranked by Monthly Active Users (US)
Top 10 Games Played on Xbox Series Ranked by Monthly Active Users (US)
Top 10 Games Played on Steam Ranked by Monthly Active Users (US)
Rankings
Units: PS5 > NSW > XBS
Revenue: PS5 > XBS > NSW
Thanks Mat Piscatella!
Update:
Welfare's Estimates
PS5: 525K
NSW: 235K
XBS: 205K
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