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[Thick Thighs Save Lives]

Thanks Mat Piscatella & Welfare from IB!

State of the market

Projected U.S. spending on video game hardware, content and accessories reached $4.8B in July 2024, gaining 10% when compared to a year ago. 2024 year-to-date spending is now 2% higher than a year ago, at $32.1B.

Hardware
July video game hardware spending grew 12% when compared to a year ago, to $326 million. Growth in spending on PlayStation 5 (+25% vs YA) and Xbox Series (+48%) hardware was partially offset by a 44% drop in spending on Switch.

771k total units of video game Console hardware (excluding PC Portables) sold in July, up from 695k a year ago.

PlayStation 5 led the month’s hardware market in unit and dollar sales, with Xbox Series ranking 2nd across both measures. July 2024 is the first month with year-on-year growth in video game hardware spending since the 2% increase seen during December 2023.

Software
Launch month dollar sales of EA Sports College Football 25 more than tripled the total lifetime dollar sales of the previous best-selling college football game, NCAA Football 07.

Mobile
Sensor Tower: Top 10 mobile games by U.S. consumer spend in July and rank change vs June: MONOPOLY GO!, Roblox (+1), Royal Match (-1), Candy Crush Saga, Pokémon GO (+5), Last War: Survival (-1), Whiteout Survival (-1), Coin Master (-1), Township, and Brawl Stars (-2).

“For July 2024, we no longer see double digit growth comparing year over year, but we do still see a solid 7.6%,” said Samuel Aune of Sensor Tower. “The winning genres this month were Simulation and Shooters."

"The breakout games for Simulation were Township, Roblox, and Minecraft, which increased US consumer spend 38% month over month. Minecraft continues to be the highest grossing mobile paid game in the world over a decade after its launch," said Aune. Aune continued… "For Shooters, Free Fire Garena, PUBG MOBILE, and GODDESS OF VICTORY: NIKKE all saw 50%+ increases in US consumer spend growth month over month, while Call of Duty: Mobile grew US consumer spend 32% month over month.”

Accessories
Consumer spending on Accessories grew 4% in July when compared to a year ago, to $184M. Leading the year-on-year spending gains for Accessories were the Remote Play Device segment (PlayStation Portal), and Gamepads (+6% versus a year ago).

The PlayStation Portal was the best-selling accessory in dollar sales for both July and 2024 year-to-date. In units, the best-selling accessory of both July and 2024 year-to-date was the PS5 DualSense Wireless Controller Midnight Black.

Software Charts

Year to Date

PlayStation Platforms

Xbox Platforms

Nintendo Platforms

Monthly Active User Engagement

Rankings
Units: PS5 > XBS > NSW
Revenue: PS5 > XBS > NSW

Updates

Sales estimates from Welfare:

• PS5: 370K
• XBS: 250K
• NSW: 145K

 

[vaibhavpisal]

Helldivers 2 pretty much seems to be a PC game.

 

[Thick Thighs Save Lives]

Looks like College Football has been doing some heavy carry for both HW and SW in July.

 

[adamsapple]

2 Xbox first party games in the top 5.

 

[Topher]

Man........the thirst for College Football was real.

 

[Mownoc]

2 Xbox first party games in the top 5.

Third party games made by Xbox you mean!

 

[SEGAvangelist]

Third party games made by Xbox you mean!

So painful for you.

 

[jm89]

If EA move all their sports games to current gen it would really help out the current gen console sales.

But they will probably release fifa on ps4 through out the entire ps5 gen or atleast close to the end of it.

 

[Mownoc]

So painful for you.

Why would it be painful... both games are available on any platform I could want to play them on. There's no reason to be upset at a third party publisher's success.

 

[Caio]

Elden Ring = Eternal Ring

 

[Deerock71]

Man........the thirst for College Football was real.

This kind of struck me as a perfect game for EA to dip their toe in the water for Switch football. I guess they don't need more money.

 

[yazenov]

2 Xbox first party games in the top 5.

Former 1st party.

 

[Thick Thighs Save Lives]

This kind of struck me as a perfect game for EA to dip their toe in the water for Switch football. I guess they don't need more money.

It's a current gen only release (XBS and PS5, but no PC). That said, maybe they'll be doing a CF release on Switch 2 when it hits the market.

 

[MrA]

If EA move all their sports games to current gen it would really help out the current gen console sales.

But they will probably release fifa on ps4 through out the entire ps5 gen or atleast close to the end of it.

last ps30 fifa was 2019 in 2018, definitely will last most of the gen (let's face it has probably already lasted half of it), last ps2 FIFA 2014, it happened before

 

[Thick Thighs Save Lives]

 

[Topher]

This kind of struck me as a perfect game for EA to dip their toe in the water for Switch football. I guess they don't need more money.

Would be a great handheld game. No Switch. No PC.

EA being EA.

 

[SlimySnake]

Crazy that Helldivers was the best selling game of the year and was eclipsed in one month or rather in half a month.

I am curious to see how Black Myth and Star Wars duke it out next month. Black Myth seems to be a mostly chinese success and star wars outlaws has become super hated on twitter, youtube and message boards after a phenomenal reveal last year.

 

[Mownoc]

Would be a great handheld game. No Switch. No PC.

EA being EA.

It is weird how EA screw over PC with their sports games regularly. Like they used to have the ps3/360 versions of Fifa on PC instead of the PS4/XBO versions.

Fifa 22 on PC was also the previous console gen version of the game.

 

[Thick Thighs Save Lives]

Crazy that Helldivers was the best selling game of the year and was eclipsed in one month or rather in half a month.

It kinda is, but at the same time it isn't, since these are revenue based charts and CF costs $70 while HD2 is priced at $40. I expect NBA 2k25, EA FC 25, CoD Black Ops 6 and AC Shadows to overtake HD2 as well this year.

 

[XXL]

I'm excited to see August and what effect Wu Kong has on PS5 sales.

 

[Spitfire098]

Ps5 still #1 in sales and units. Casuals really out here looked at the series s for 300, and said nah I'm good give me that ps5.

 

[Loomy]

Ah. Been waiting for the PS Portal sales update thread.

Man........the thirst for College Football was real.

I think football fans just wanted something - anything - different.

 

[UchihaMadara]

Estimates by Wellfare from IB:


PS5: 370K
XBS: 250K
NSW: 145K

 

[Topher]

Ah. Been waiting for the PS Portal sales update thread.


I think football fans just wanted something - anything - different.

Perhaps for some, but here in the southeastern US where college football rules all it has been sorely missed for many a fan.

 

[Loomy]

Perhaps for some, but here in the southeastern US where college football rules all it has been sorely missed for many a fan.

Yeah that too. People wanted something different from the yearly "Here's a new Madden with a new coat of paint" and, like you said, College Football is massive.

Will be interesting to see how all this changes as more outside money is funneled into the NCAA over the next few years. Safe to say it's here to stay.

 

[thicc_girls_are_teh_best]

For the first time in years, Xbox performed like a current-gen system in the sales market. Guess the College Football boost was real after all.

Yeah that too. People wanted something different from the yearly "Here's a new Madden with a new coat of paint" and, like you said, College Football is massive.

Will be interesting to see how all this changes as more outside money is funneled into the NCAA over the next few years. Safe to say it's here to stay.

I'm not completely informed on the whole CF stuff; is this EA's attempt to replace Madden with a different branding?

Crazy that Helldivers was the best selling game of the year and was eclipsed in one month or rather in half a month.

I am curious to see how Black Myth and Star Wars duke it out next month. Black Myth seems to be a mostly chinese success and star wars outlaws has become super hated on twitter, youtube and message boards after a phenomenal reveal last year.

Star Wars is probably going to bomb. In addition to the stuff you mentioned, it's not like the IP is in a great space mindshare-wise ATM. The Acolyte was a complete failure and it's now cancelled. While Andor is great, few have watched it. The last Star Wars film was seen as a disappointment.

The IP's mindshare is just very bad right now, even among mainstream audiences, and that might have a negative impact on SW Outlaws.

 

[fudgybrownie]

I'm not completely informed on the whole CF stuff; is this EA's attempt to replace Madden with a different branding?

madden is nfl and cf is college football.

 

[Killjoy-NL]

So much for SoT being a monster hit on PS5.

 

[ChuckeRearmed]

Look how all those exclusives moved the consoles /s

 

[Loomy]

I'm not completely informed on the whole CF stuff; is this EA's attempt to replace Madden with a different branding?

Madden simulates professional football (NFL). College Football simulates college football. My guess is they'll probably live side by side, my hope is that they alternate years. But EA being EA, they're going to milk their new cash cow dry.

To get a sense of the popularity of college football, check out the first minute of this

 

[ShadowkillXNA]

2 Xbox first party games in the top 5.

Neither of which Microsoft had anything to do with whatsoever in creating them.
As usual.

 

[Darsxx82]

Looks like College Football has been doing some heavy carry for both HW and SW in July.

It is an IP with many followers, highly anticipated in the USA and only launched on XSeries and PS5 (no crossgen). That will always have an impact on sales. Plus it seems like it's a very good football game, even better than the Madden series. People with PS4/XBO and people with PC only had one option to play it.

It is further proof (and there is already a lot) that the union of software + marketing + quality drives hardware sales regardless of whether it is exclusive or not.
I imagine that with GTA VI we will see something similar multiplied x2000

PS. The PS5 and Xbox sales list and the "most played" list are once again a carbon copy as well.

 

[lucbr]

2 Xbox first party games in the top 5.

With Activision is Microsoft already the biggest publisher?

 

[jroc74]

Sales estimates from Welfare:

• PS5: 370K
• XBS: 250K
• NSW: 145K

Oh, I actually thought Xbox woulda been more. Huh.

My predictions were still too low for both Xbox and PS5, lol.

 

[Luminoth-4545]

IB estimates July 2024

PS5: 370k
XBS: 250k
NSW: 145k

July 2023 for comparison

PS5: 270k
NSW: 240k
XBS: 160k


Estimations for 2024

Month	PS5	XBS	NSW
January	425,000	210,000	250,000
February	410,000	195,000	220,000
March	525,000	205,000	235,000
April	240,000	105,000	140,000
May	220,000	110,000	130,000
June	330,000	165,000	180,000
July	370,000	250,000	145,000
Total	2,520,000	1,240,000	1,300,000
Lifetime	21,180,000	14,790,000	45,480,000

Full Estimations for 2023

Month	PS5	XBS	NSW
January	430,000	200,000	280,000
February	560,000	240,000	290,000
March	660,000	280,000	340,000
April	340,000	170,000	420,000
May	260,000	160,000	450,000
June	430,000	240,000	350,000
July	270,000	160,000	240,000
August	390,000	210,000	200,000
September	480,000	300,000	200,000
October	360,000	200,000	210,000
November	1,050,000	580,000	560,000
December	1,520,000	1,110,000	1,230,000
Total	6,760,000	3,850,000	4,770,000
Lifetime	18,660,000	13,550,000	44,180,000

1995 to 2022 is official NPD data, 2023 and 2024 are estimations from IB. * 2024 numbers are as of July.

Current Platforms

Year	PS5	PS5 Total	XBS	XBS Total	NSW	NSW Total
2024*	2,520,000	21,180,000	1,240,000	14,790,000	1,300,000	45,480,000
2023	6,760,000	18,660,000	3,850,000	13,550,000	4,770,000	44,180,000
2022	5,660,000	11,900,000	4,480,000	9,700,000	5,830,000	39,410,000
2021	4,280,000	6,240,000	3,730,000	5,220,000	7,610,000	33,580,000
2020	1,960,000	1,960,000	1,490,000	1,490,000	8,980,000	25,970,000
2019	-		-		6,480,000	16,990,000
2018	-		-		5,640,000	10,510,000
2017	-		-		4,870,000	4,870,000

Legacy Platforms

Year	PS4 - 34,760,000	XBO - 29,000,000	Wii U - 5,510,000	3DS - 23,390,000	PSV - 2,440,000
2022	50,000	-	-	-	-
2021	600,000	10,000	-	-	-
2020	2,070,000	1,460,000	-	200,000	-
2019	3,830,000	3,040,000	-	560,000	-
2018	5,290,000	4,360,000	-	1,470,000	-
2017	5,420,000	4,280,000	-	2,180,000	-
2016	5,100,000	4,730,000	510,000	2,490,000	60,000
2015	5,720,000	4,930,000	1,340,0000	2,400,000	280,000
2014	4,680,000	4,370,000	1,560,000	2,570,000	320,000
2013	2,000,000	1,820,000	1,210,000	3,810,000	500,000
2012	-	-	890,000	3,630,000	1,280,000
2011	-	-	-	4,080,000	-

Year	PS3 - 26,870,000	X360 - 43,220,000	Wii - 41,780,000	DS - 53,530,000	PSP - 19,990,000
2017	10,000	20,000	-	-	-
2016	190,000	250,000	-	-	-
2015	360,000	570,000	40,000	-	-
2014	750,000	1,330,000	240,000	10,000	20,000
2013	2,180,000	3,070,000	810,000	520,000	130,000
2012	3,410,000	5,300,000	1,960,000	1,980,000	240,000
2011	4,520,000	7,280,000	4,530,000	3,840,000	1,120,000
2010	4,330,000	6,760,000	7,070,000	8,580,000	1,660,000
2009	4,330,000	4,770,000	9,590,000	11,190,000	2,490,000
2008	3,540,000	4,740,000	10,170,000	9,950,000	3,820,000
2007	2,560,000	4,620,000	6,290,000	8,430,000	3,830,000
2006	690,000	3,900,000	1,080,000	5,320,000	3,050,000
2005	-	610,000	-	2,580,000	3,630,000
2004	-	-	-	1,230,000	-

Year	PS2 - 46,340,000	Xbox - 14,500,000	GCN - 11,810,000	DC - 4,010,000	GBA - 35,700,000
2012	50,000	-	-	-	-
2011	290,000	-	-	-	-
2010	750,000	-	-	-	-
2009	1,800,000	-	-	-	-
2008	2,500,000	-	-	-	420,000
2007	3,940,000	-	10,000	-	1,120,000
2006	4,840,000	400,000	1,120,000	-	3,240,000
2005	5,510,000	2,420,000	1,560,000	-	4,370,000
2004	4,680,000	4,010,000	2,290,0000	-	7,080,000
2003	6,310,000	3,100,000	3,270,000	-	7,780,000
2002	8,390,000	3,170,000	2,260,000	1,250,000	6,940,000
2001	6,180,000	1,400,000	1,210,000	1,280,000	4,750,000
2000	1,100,000	-	-	1,480,000	-
1999	-	-	-	-	-

Year	PS1 - 30,180,000	N64 - 17,990,000	Saturn - 1,360,000	GBC - 17,270,000
2005	40,000	-	-	-
2004	710,000	-	-	-
2003	1,150,000	10,000	-	-
2002	2,200,000	150,000	-	60,000
2001	2,240,000	1,160,000	-	2,950,000
2000	3,230,000	2,530,000	-	6,820,000
1999	5,850,000	3,540,000	-	6,450,000
1998	7,110,000	4,140,000	50,000	990,000
1997	5,050,000	4,490,000	240,000	-
1996	1,990,000	1,970,000	780,000	-
1995	600,000	-	290,000	-

 

[Tiago Rodrigues]

IB estimates July 2024

PS5: 370k
XBS: 250k
NSW: 145k

July 2023 for comparison

PS5: 270k
NSW: 240k
XBS: 160k

PS5 not too far from 400k in the USA for July wasn't on my bingo card but here we are.
This thing really needs a price decrease though. I'm sure Sony would love for that to happen.

 

[MrA]

Estimates by Wellfare from IB:


PS5: 370K
XBS: 250K
NSW: 145K

nintendo better have some real razzle-dazzle planned for the fall if they want to hit that 13 million, cause these numbers won't reach it

 

[Imtjnotu]

GTA 5 DIDN'T CHART


GTA 6 INBOUND

 

[BennyBlanco]

Funny that Rocket League is still in their top 10 Steam tracker years after it was pulled from Steam

 

[skyfinch]

If Xbox keeps selling this well, there's not stopping this bitch! You can't stop this Cole Train for real! And wait until PS5 owners find out that they can play Indiana Jones on Xbox first!!!

 

[Woopah]

People doubted Mat when he said College Football was increasing hardware sales, but he was 100% correct.

nintendo better have some real razzle-dazzle planned for the fall if they want to hit that 13 million, cause these numbers won't reach it

It needs a price cut and heavy bundling.

GTA 5 DIDN'T CHART


GTA 6 INBOUND

It basically never charts since Take 2 told Circana not to include digital anymore.

 

[Thick Thighs Save Lives]

Piscatella is closing down his Twitter account, but he'll still be sharing sales news on his LinkedIn and other socials.

That said, I'm replacing the screenshots in my OP since they link to his twitter account which he'll close, SMH.

 

[Topher]

Piscatella is closing down his Twitter account, but he'll still be sharing sales news on his LinkedIn and other socials.

That said, I'm replacing the screenshots in my OP since they link to his twitter account which he'll close, SMH.

That is really for the best. He needs to get back to just presenting the information that Circana wants him to present and stop interacting with people on twitter. He doesn't have the thick skin needed for that.

 

[Unknown?]

If Xbox keeps selling this well, there's not stopping this bitch! You can't stop this Cole Train for real! And wait until PS5 owners find out that they can play Indiana Jones on Xbox first!!!

Indiana? Come on, that's just "Dude Raider!" What a copycat ripoff!

 

[Woopah]

Piscatella is closing down his Twitter account, but he'll still be sharing sales news on his LinkedIn and other socials.

That said, I'm replacing the screenshots in my OP since they link to his twitter account which he'll close, SMH.

I hope he continues responding to people's questions.

It's crazy that someone needs thick skin to share sales numbers.

 

[Topher]

I hope he continues responding to people's questions.

It's crazy that someone needs thick skin to share sales numbers.

Hopefully the quality of interaction will improve on his other platforms.

 

[Woopah]

Hopefully the quality of interaction will improve on his other platforms.

Yes we will hopefully see fewer instances of abuse or disrespect, and instead more focus on the actual trends and chart positions.

 

[Thick Thighs Save Lives]

His other socials:

• Threads: https://www.threads.net/@matpiscatella
• Bluesky: https://bsky.app/profile/matpiscatella.bsky.social
• LinkedIn: https://www.linkedin.com/in/matpiscatella