For the Qunari, I want someone in the game to represent the Qun in a way that gets the player to see their side. DA2, and the Assassin DLC were great for that. It's obviously a philosophy that restricts freedom in many ways, but seems to be uplifting to people love the structure & purpose it brings to their lives.
Iron Bull believes in the Qun, which is surprising given his personality. But he's a true Qunari, not Vashoth or Tal-Vashoth.