Those were awesome? They had basically no interaction or mechanics whatsoever, you just stumbled around and watched low budget cutscenes, as if it's some kind of actual carrot. I was pretty disappointed in the ones I did.
There's barely any of them as well, even I, being the doubting thomas I am, figured they were holding quest content back to a large degree. That's really sad, and in conjunction with the really barren world, bad economy systems stunting crafting and complete lack of other content, really makes me question what on Earth folks are doing in the early stages of this game.
Did they at least reduce the cooldown on their randomly generated leves like they said? I mean, those are still basically grinding, calling them quests would be a insane stretch. Grinding FFXI (which was very fun under the right conditions and as you went on), doesn't really work in XIV at all, you'd have to be a total masochist to want to progress like that.