I really enjoyed that WAR guide as well, but I don't have the money for ruby accessories :/
the only difference for me is during the opening rotation, if I opened with storm's, the boss would be running to our groups blm/brd. I'm sure this guy deals with dps that are also i110, so I'm not sure how he's holding hate on that initial pull.
Hell, sometimes I'm about lose hate in between skull sunder/ butcher's block. I'm using a i110 weapon too.
There's no reason your BLM/BRD shouldn't be opening with Quelling Strikes. It's also about group synergy. This guy is also packing the HA axe, which has crazy enmity generation just by existing, so you're gonna need to improvise as you see fit.