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How would you go about fixing Sony if given the opportunity?

FMX

Member
It's not as complicated, I believe that Sony's current dilemma is nothing more than old fashion piss poor money/resource management. For example, the money they spent moneyhatting games and buying exclusivity could have been spent elsewhere. VR2 was DOA and we all know that VR is not anything that will ever be commercially successful. Even Microsoft-who pissed away an entire generation on Kinect knew not to touch VR directly. Microsoft was never going to be a threat to Sony but Sony themselves have proven to be their own worst enemy. Some of the GAAS cancellations are confusing. How the hell did Concord get released but Spiderman and Factions get canned? Makes no sense. One thing you have to give Xbox credit for is that their DNA from the very start has been multiplayer so the transition to GAAS has been smooth for the most part. Why the hell is Socom, MAG, Warhawk, etc just sitting there collecting dust. They need to start with what they already have first to build pedigree. The industry needs a strong Sony but they have to get their stuff together.
 

SweetTooth

Gold Member
Red Wine Ugh GIF by Married At First Sight
 

nial

Gold Member
For example, the money they spent moneyhatting games and buying exclusivity could have been spent elsewhere.
Explain what (or which) you consider to be a moneyhatted game and how those resources could have been integrated into PlayStation Studios production budget (well, assuming this is what you want).
 
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Danjin44

The nicest person on this forum
I would personally do more AA games, they can be smaller and more low budget and more experimental, but it also can release those type of games often give people something to play while wait for AAA games.

I also personally want to more Japanese first party titles, I’m not saying they should stop making western games all together but what I liked about PS2 was it had nice amount of both Japanese and western first party games.

Again this is coming from perspective of person who likes video game as hobby, I’m not investor or business men.
 

Zacfoldor

Member
Hire Reggie to make all the decisions for 10 years.

Reggie Fils-Aime Nintendo GIF by Mega 64


edit: okay for serious:

1. Shut down Fairgame$ - a disaster waiting to happen
2. Company memorandum - remove woke from games, get back to basics
3. Bring more Japanese people in to run everything, remove westerners
4. Invest in Japanese studios, disinvest from western studios except for PROVEN tentpoles
5. TLOU3 is a prequel starring Joel and his brother
6. Bloodborne Remake, Remaster, Bloodborne 2, Bloodborne Kart
7. Delete all GAAS except for the existing ones, move those studios over to real games, Destiny 3 can still be a go, Helldivers 3 can still be a go
8. Buy Square-Enix, all new games go exclusive, finish buying From Soft, all games go exclusive, buy asian dev studios
9. Stop putting single player games on PC and Switch
10. Micromanage my main characters. Sex sells and it will sell on Playstation. Stop denying the nature of your customer base, which is young men
11. New IP - Bungie - Halo clone, but from Bungie
12. New Game - Square-Enix - Parasite Adam - turn based jrpg set in alternate future version of Tokyo
13. No new handheld, portal/portal 2 is what you get, we are not wasting dev time on two separate platforms
14. We are bringing back AA gaming
15. R&D is going back to work. Next gen I want to see innovation beyond specs and AI nodes

It's a start.
 
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Looking at the amount of cancelled GAAS games, it seems they may already be turning a corner.

It’ll be a couple of years until we find out whether or not this is the case.
 
They already started fixing themselves when they fired/retired jim ryan. People love to blame hermen hulst but jim was the one who was approving all of these GAAS games that ultimately failed. Hulst is just having to clean up jims mess honestly.
 
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Fabieter

Member
They already started fixing themselves when they fired/retired jim ryan. People love to blame hermen hulst but jim was the one who was approving all of these GAAS games that ultimately failed. Hulst is just having to clean up jims mess honestly.

Bullshit hulst was responsible for 1p greenlit the first half of thos generation. It was literally his job do this kinda thing.
 

Tg89

Member
I think they just lost the plot a long time ago tbh.

They made a choice to pivot toward cinematic, high fidelity games. For a while it paid off, but technology has long since hit diminishing returns. That brings us to a point where gameplay trumps all again, you can't mask it with slightly shinier graphics when pretty much every game is at least competent in that regard.

Their consoles sell on the strength of IPs that they don't even own - things like Call of Duty and FIFA. Even their recent GOTY has a sub 2% attach rate based on recent sales figures. Compare this to something like BotW which has a near 25% attach rate on a much higher selling console (one that doesn't rely on anything but 1p games to succeed mind you). Their games don't sell on PC or in their own ecosystem.

This is why you see a company that was once a leader now pivoting to being a trend chaser like so many other run of the mill, dime a dozen devs.
 
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James Sawyer Ford

Gold Member
I think they just lost the plot a long time ago tbh.

They made a choice to pivot toward cinematic, high fidelity games. For a while it paid off, but technology has long since hit diminishing returns. That brings us to a point where gameplay trumps all again, you can't mask it with slightly shinier graphics when pretty much every game is at least competent in that regard.

Their consoles sell on the strength of IPs that they don't even own - things like Call of Duty and FIFA. Even their recent GOTY has a sub 2% attach rate based on recent sales figures. Compare this to something like BotW which has a near 25% attach rate on a much higher selling console (one that doesn't rely on anything but 1p games to succeed mind you). Their games don't sell on PC or in their own ecosystem.

This is why you see a company that was once a leader now pivoting to being a trend chaser like so many other run of the mill, dime a dozen devs.

This post is pure nonsensical fantasy

Their games have strong gameplay and many titles are big sellers like SM2, Ragnarok, GT7, and HD2 that sell for a very long time

BOTW has such a high attach rate because that’s literally what’s selling the system and there’s not nearly as much competition
 
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nial

Gold Member
I would personally do more AA games, they can be smaller and more low budget and more experimental, but it also can release those type of games often give people something to play while wait for AAA games.
Sony doesn't get much credit for doing this nowadays when people only focus on their 2022 and 2023 output that only consisted of big budget AAA heavy hitters.
Between Spider-Man 2 and Death Stranding 2: On the Beach/Ghost of Yotei, Sony will have released Helldivers 2, Rise of the Ronin, Stellar Blade, Astro Bot, Until Dawn, Lego Horison Adventures and Lost Soul Aside; sure, maybe not as experimental as you could want and some can be on the higher end of AA, but they will still never cost as much to make as something like Intergalactic: The Heretic Prophet.
 
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SHA

Member
I think I wrote awhile ago and don't remember on which forum, back in 8th gen when Microsoft got no clue about recovering their state, probably their surveys, I wrote what made the Xbox successful in their best generation? And answered the 360, 3rd party games like cod, the elder scrolls and fallout, so Microsoft, logically speaking, must aquire ABK and Bethesda. I remember they send more that 10 different surveys on Xbox and answered all of them.

I would do the same thing with Sony, what made them successful in their best generation/s?

1
2
3

They don't need to change their strategy, it's better to stay original and there's no shame to be aggressive.
 

Calico345

Gold Member
Go back to making video games instead of digital software designed to foster long term engagement and recurring transactions.
Eliminate the financial executives digging their hands into every facet of the operation and running it into the ground by blind greed.
 
I would personally do more AA games, they can be smaller and more low budget and more experimental, but it also can release those type of games often give people something to play while wait for AAA games.

I also personally want to more Japanese first party titles, I’m not saying they should stop making western games all together but what I liked about PS2 was it had nice amount of both Japanese and western first party games.

Again this is coming from perspective of person who likes video game as hobby, I’m not investor or business men.

These are the answers. I'd add a few more things, too:

1: Rework the PC strategy altogether. Minimizing the effect of 1P as true exclusives for your platform by keeping short or even shorter windows porting to out-of-ecosystem platforms like Steam, is causing a build-up of negative side effects console-side you won't see more fully until later on, by then possibly being too late.

That SIE couldn't land a timed exclusivity deal with Pearl Abyss was surprising, and probably in part because they see what SIE's strategy for PC is and are asking "why should I make my game console-exclusive to PlayStation, when you don't eve want to keep your own games exclusive to your own console?".

2: Make sure that rumored PS handheld is real

3: Make sure PS6 is offering more than just a performance increase and prettier versions of current-gen games

4: End opening so many Western studios period, especially in California

5: Cancel consultancy work with agenda-driven firms like SBI

6: Stop leaning on Hollywood writer, actors & actresses for all your Western games

7: Stop paying crazy costs for licenses (i.e Spiderman license is not worth going from < $100 million for Spiderman 1 to almost $300 million for Spiderman 2)

8: IF you bring back PSVR, make it highly scalable so entry-level headsets are viable ($200 or less) in addition to the premium performance ones

9: Stop pushing Horizon so much. I like HFW, but there's no reason the IP needs TWO GAAS (MMO is still GAAS) in dev when much bigger IP like Spiderman got their GAAS cancelled

10: Bring back more legacy IP where they make sense (i.e Parappa, PoPoLoCrois etc. as AA titles, maybe MAG since there still is no shooter on the market quite like it)

Sony doesn't get much credit for doing this nowadays when people only focus on their 2022 and 2023 output that only consisted of big budget AAA heavy hitters.
Between Spider-Man 2 and Death Stranding 2: On the Beach/Ghost of Yotei, Sony will have released Helldivers 2, Rise of the Ronin, Stellar Blade, Astro Bot, Until Dawn, Lego Horison Adventures and Lost Soul Aside; sure, maybe not as experimental as you could want and some can be on the higher end of AA, but they will still never cost as much to make as something like Intergalactic: The Heretic Prophet.

Well the issue as I see it, is some of the IP you just mentioned either aren't really AA games, or they're IP SIE don't have the rights to, meaning they're owned by the 3P. And the issue there being, considering the (rather severe) drop in 3P exclusives PS5 has had vs. PS4, if 3P are finding it less favorable to partner for exclusive games, that means SIE are short on such a potential exclusive or even just a potential game they can use to bolster their publishing arm for a given time period.

Kojima Productions owns the Death Stranding IP now, Shift-Up own the Stellar Blade IP, Until Dawn was a (rather pointless, IMHO) remake all things considered, LEGO Horizon was a middling release and Lost Soul Aside isn't even out yet (same for Death Stranding 2 but just making the point). And out of the games released only two fulfil the target of being major (as in market and/or critical performance) releases that SIE own the IP rights to, those being Helldivers 2 and Astro Bot.

And out of those two, only one, Astro Bot, also fulfills the target of being an exclusive, so it maximizes its value to the platform it's exclusive to (PS5). As seen by sales upticks and online reactions post-TGAs, that value is not just tangible in terms of units sold/revenue generated, but just-as-important cultural cache and mindshare that also directly benefits the console since the association of Astrobot <-> PS5 is the one based on an actual reality.

If the game were also a PC/Steam release then sure the praise post-TGAs would likely be the same, or maybe even a bit bigger, but it'd have done FAR less in brand association of that game to PS5 given so many of the big gaming influencers overwhelmingly prefer PC & Steam, and they're the ones who galvanize their large audiences in terms of shaping gaming tastes.
 
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nial

Gold Member
Well the issue as I see it, is some of the IP you just mentioned either aren't really AA games, or they're IP SIE don't have the rights to, meaning they're owned by the 3P. And the issue there being, considering the (rather severe) drop in 3P exclusives PS5 has had vs. PS4, if 3P are finding it less favorable to partner for exclusive games, that means SIE are short on such a potential exclusive or even just a potential game they can use to bolster their publishing arm for a given time period.

Kojima Productions owns the Death Stranding IP now, Shift-Up own the Stellar Blade IP, Until Dawn was a (rather pointless, IMHO) remake all things considered, LEGO Horizon was a middling release and Lost Soul Aside isn't even out yet (same for Death Stranding 2 but just making the point). And out of the games released only two fulfil the target of being major (as in market and/or critical performance) releases that SIE own the IP rights to, those being Helldivers 2 and Astro Bot.
They're most definitely AA games in relation to the very big budget projects that Sony is known for. AA/AAA is becoming more and more meaningless by the time, but we can easily notice how certain projects are of much, MUCH less budget compared to others.
I think you're putting a big emphasis on IP ownership that Sony never cared much about. Your issue is especially weird since we're talking about what Sony has managed to (or will soon) produce; what does third-party companies publishing exclusive games on PS4 ON THEIR OWN even have to do with anything?
Learn your Sony history thicc, they did exactly this back in 2008 with Aquanaut's Holiday: Hidden Memories on PS3.
 
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Killer8

Member
Bend Studio makes a new single-player Syphon Filter game in the vein of Uncharted with a strong multiplayer mode (I will allow some moderate live service elements).

Bluepoint gets back to remastering/remaking games like they're known for. Bloodborne is such an obvious choice and they should stick it on PC day-and-date.

Force Druckmann to redesign Intergalactic's main character. Director's intent can go to hell, reputation matters more here.

Radically re-work Fairgame$. Another live service game is fine since they've already reversed course so much, but it's a bad omen if this was the one that made the cut. The game looks like garbage DEI nonsense which is staring down the same fate as Concord otherwise.

Gradually scale up Team Asobi. Start with an Astro Bot sequel then form another team to make an Ape Escape 4. Then start to cultivate new teams with the same design ethos making tightly budgeted games that punch above their weight. Avoid going down the Japan Studio route of too many fingers in unprofitable things, but do try to re-inject more of the Japanese spirit back into the company.

Nixxes seem to be doing remasters now as well as PC ports so put them to work on a Killzone 4K60 collection with multiplayer. A Gran Turismo 7 port to PC would do incredibly well in the sim scene.

Make more VR ports to add some value to the PSVR2 in as cheap a way as possible. It's so easy to do and gives a fresh perspective to classic games (see all the VR mods for stuff like Half-life). Get that British VR studio with the Japanese text in its name to do a Siren VR remake if they love Japanese culture so much.

Fire the company doing their PS+ Classics library. Shit absolutely sucks and I have zero confidence they can do PS3 emulation like they claim. Hire the nerds who did that new paraLLEl-GS renderer for PCSX2 and just start dumping the PS2 library onto the store. Why is this important? PlayStation is presumably going to become very forwards compatible going forward so you need to secure its legacy for decades to come.

Just close Media Molecule if they aren't going to do anything productive.

Finally more XDev collaborations like Stellar Blade and Rise of the Ronin. Sony have the ability to pull excellent exclusives almost out of thin air with these guys utilising third-party studios. A new Tenchu with Acquire would be cool.
 

nial

Gold Member
Bluepoint gets back to remastering/remaking games like they're known for. Bloodborne is such an obvious choice and they should stick it on PC day-and-date.
With what staff leading the project for them?
Finally more XDev collaborations like Stellar Blade and Rise of the Ronin. Sony have the ability to pull excellent exclusives almost out of thin air with these guys utilising third-party studios. A new Tenchu with Acquire would be cool.
We need No Heroes Allowed! first.
 
Bullshit hulst was responsible for 1p greenlit the first half of thos generation. It was literally his job do this kinda thing.

Jim ryan was the CEO aka the guy in charge until 2024 man lol. He was literally the CEO half of the ps5 generation.
 
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hussar16

Member
Do the same for ps4 .huge existing exclusives for you big games every other year . Then others is remasters and smaller ip sequals that didn't sell like Sony all stars ,order 1886 etc
 
  • Away with traditional consoles. Offer only one cheap handheld device that can display cloud streamed games
  • Speaking of the cloud, develop streaming into a flawless service allowing your users to stream every game they own digitally
  • Have the PSN account everywhere, on every device, because now everythings a PlayStation
  • Same launch day on every platform
  • PS games on mobile, PC, cloud, consoles from other companies
  • Drastically reduce production costs of games by all means necessary
  • Develop IP: films, toys, other products
  • Digital only
 

Azelover

Titanic was called the Ship of Dreams, and it was. It really was.
I would focus on what the company does well, instead of chasing trends..
 

SlimySnake

Flashless at the Golden Globes
  • Send Herman Bust to the moon. Keeping him just because he did 180s is not enough. Phil also did 180s. You need to cull all the people at the top.
  • Send neil druckmann to Hollywood. let him torture a different audience for a while.
  • Rehire Ted price to run Sony WWS. Get Games out faster. No one does it better than Ted Price.
  • Shut down bungie or sell it to some other fool.
  • Investigate who was part of the decision to make 12 gaas games and castrate them to make sure they never reproduce again.
  • 3 Year Dev Cycles Max. Anyone who takes longer than 3 years gets their pay cut in half. That will convince them to reduce the scope on these ridiculously long games.
  • Summon Cory and find out why the fuck its taken him 7 years to make a new IP with nothing to show for it. Then fire him. Nothing is worth that long. He's no Ueda.
  • Trade Jade Raymond back to Ubisoft for rights to Prince Of Persia and a developer to be named later.
  • Have Bluepoint, Bend, and Astrobot Devs work on next gen only games set for launch in 2028. No more cross gen trash next gen.
  • Cancel PS+ Premium and Extra. Subscriptions devalue games and cost sales revenue at the backend of the game's life cycle.
  • Set game prices back to $60 and keep them there like Nintendo does. No more hitting the bargain bin after 6 months or on subscriptions. If you want to play games pay for them.
  • Cancel all future PC ports. If you want to play playstation games, buy a playstation instead of lining up Jensen and Gabe's pockets.
  • Have Nixxes provide direct support to any studio releasing games in the next 6 months instead of wasting time porting PC games no one wants to play.
  • Send a rescue mission to the Moon For Herman then fly him into Jupiter.
 

IDKFA

I am Become Bilbo Baggins
More diversity of games for a start. Develop a FPS (even if it means going back to Killzone or Resistance), an arcade racer, a RTS etc.

Bring back some old IPs. Syphon Filter, Wipeout, Colony Wars etc.

Invest in AI tools to help speed up development.
 

MikeM

Member
Revive SOCOM and other dorment IP like Infamous, Parrapa The Rapper, Resistance and Warhawk. Give them AA budgets and see what happens.

Make the ones that make sense MP, let everything else be singleplayer.
 

Fabieter

Member
Jim ryan was the CEO aka the guy in charge until 2024 man lol. He was literally the CEO half of the ps5 generation.

The ceo is not responsible for thr games to be greenlit.

Yoshida had hulst position and he took the blame for not support from Software with demons souls. So are you telling me it was all the ceo fault st the time?
 

hinch7

Member
Replace Herman Hulst ASAP.

Scrap all live service apart from Helldivers 2 and Marathon.

Get rid of Druckman. Get my man Staley back in the game.

Invest in more Japanese studios and talent.

Lowering of development times, even if fidelity has to take a little back seat.

Day 1 PC release. Get more money faster and grow your audience for your games.

Whip SMS back into shape with God of War.

Remove online paywall access.

Have studios on smaller games like Astrobot as well as your flagship titles. Have an eye on good/promising indies too. They were good with those on PS3 and PS4.

Keep DEI in check. No DEI hirings.
 
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Killer8

Member
With what staff leading the project for them?

Bluepoint would do the bulk of the work internally but they will probably need a few FromSoft staff who are familiar with the engine to assist them. XDev could probably liaise with FromSoft to negotiate that and also produce it. I don't think it would take a lot of time or money to do a fairly intact remaster in 4K60 with some minor art tweaks.

Sony own the IP so it's their call while Miyazaki has said he knows there is lots of support for it at FromSoft. It really just needs Miyazaki to sign off on the finished result. The bare minimum is all that's required and would print money while allowing Bluepoint to make up for lost time after their live service cancellation. Having Bluepoint do most of the work would also not distract from FromSoft's other projects much.

Technically there is no reason why they can't revisit the PS4 code and unlock the resolution and framerate but they need to get a native PS5 app and a PC port out of it instead. They would be extremely stupid to not realize the demand for it. Easy Steam CCU breaker if it dropped there.
 
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