i thought it wasn't too bad actually. Not awesome or good; decent is more like it actually but i wasn't really expecting anything.
The customization part is quite well done and overall i prefer this to nfsu. But it's true that i spent more time modifying my car than racing so i wouldn't know
Oh, and the intro is probably the WORST thing i've seen in the past 6 years.
You just have to see and hear it to believe it.