It certainly looks like that at first glance with the promo art and in the first episode, but there's such a massive cast of characters that it just isn't true. There've been discussions on the character designs and how the women look vs the men, but to me thats just what PA Works shows look like.
But I think you're right, a lot of people do like it because of the subject material, but to my knowledge there has never been a show about anime production itself, only multiple about manga and hardly any of them try to show it in a semi-serious light.
But we are way off topic, at least it isn't Nisekoi