Bobby Roberts
Banned
Minions cost like $75 million to produce + $600 million in marketing, it'd be a complete bomb if it only made $700 million.
A large chunk of that marketing is subsidized via licensing deals with marketing partners. Universal didn't necessarily spend anywhere near 600 million of their own money on the marketing, rather they spent money paid to them by toy manufacturers, food vendors, clothes manufacturers, so on and so forth.
If it only made $700 mil, it might have been considered slightly disappointing, but no way would it have been considered a bomb.
edit: 1 beat me to it by a couple minutes.