This may be a tempest in a teacup, and the general consumer population may buy ut in droves, but I get what you mean.
Sure they're a business, and they make choices based on ROI ratger than goodwill, but I think Nintendo underestimated how negative the reception toward their pricing (game pricing specifically) was going to be. Every conversation about their new system--from Doug Bowser's interviews with mainstream media to major gaming-centric podcasts--has been colored by price discussions. It's not exactly the message and impressions they were hoping to send out into the world at this moment, and they only have themselves to blame.
It's not as bad as "TV, TV, TV," and this won't be another Wii U, sales wise, but it could be another 3DS. Either way, I think Nintendo is in for a rude awakening, and they may want to reconsider their choice of CEO, if he's going to let messaging get this off the rails and torch a geberation's of goodwill without actually profiting from it.