FFXV is coming after a long generation of XIII games which are considered to be the weakest FF games in a very long time. No matter what your opinion of a rebooted XIV is, it doesn't change the fact that these non-MMO FFs haven't been up to the standard of the series, much like how Halo 4 wasn't.
Besides, it was Square-Enix's former CEO who stated that FFXIV damaged the brand, so we can discuss that if you'd like.
I think the distinction there is FFXIV was revamped and if anything is now a positive influence (arguably the only positive at least until type0 releases) on the brand. Last time I checked H4 and MCC still continue to damage the brand. I didnt see a H4:ARR. It's saying something when even Podcast Unlocked finds it difficult to say anything positive about H4.