Pach-Attack: E3 Nintendo Assumptions.

I think it is because Nintendo's approach to E3 really feels like it is going to be such a non-event. It's almost like they're saying: "we don't really have anything interesting to show this year, so here's another typical Nintendo Direct". I'm not saying that it will be like this, but it sure does feel so downplayed compared to what everyone else is doing. Sony on the other hand is trying to turn their E3 conference into such a huge grandiose even by playing this thing at local cinemas.

I honestly cannot imagine any possible way this could backfire.
 
Sorry, but not even knowing that there's a new fucking Smash Bros coming out just shows that Pachter doesn't know two cents worth of shit about anything he's blabbering about.

He knew there was a new Smash Bros coming out by replying with "but the old Smash Bros".

The idea of the tournament being centered around the new one instead of the older one threw him off.

*edit: beaten
 
Like Mario Kart, Pokemon and Animal Crossing are pretty huge IPs that would do well with or without a press conference introduction. Nintendoland was bundled with the hardware and Pikman has always been a B-tier property. I really don't think you can adequately chalk up a title's success or failure to the method by which it was introduced -- particularly when you are talking about very well established and loved franchises. There are way too many other factors at play (franchise history, marketing support, reviews, what time of year the game gets released).
What I wanted to focus in is that the new webcast method that Nintendo is setting as a precedent for its initial reveals will get the message across while being cost effective. Based on the current results this method is having a snowball effect as it's keep attracting viewers and will keep in if Nintendo was successful in maintaining the interest through the method of presentation in the webcasts and the content.
 
I don't really like Michael Pacher, he just never sat right with me. As someone who is always reading the news and trying to keep up with the latest and greatest he just comes off as someone working with misinformation and outdated information.

Majority of this whole video was him being annoyed that Nintendo changed their ways with E3. Who cares about the parties? A small amount of people got to attend these and the average person isn't going to care that you can't call your wife and tell her you're five feet away from some band. Sure for industry people this is a cool event but for those of us sitting at home year after year we're not going to get up in arms because of this. Sorry but something like this shouldn't be used to weigh in on Nintendo Direct.

Speaking of which I think he needs to check his numbers and the over all approach of Nintendo Direct. Sure there have been a few ones that didn't contain much but there have also been some pretty big ones announcing a slew of games and giving a good look at them at the same time. Nintendo has a way to directly communicate with fans and show them what is coming, this should never be viewed as a bad thing. Do I miss the old E3 shows? Sure but I also know times are changing and in a few years this is going to be the way companies communicate with their audience.

Another thing that bugged me about this is he didn't even know what version of Smash Bros. Nintendo is using for the tournament despite the fact that Nintendo has made this information readily available. This isn't supposed to be a serious tournament but rather a way for high skill Smash Bros. players to demonstrate what the new game can do as well as giving them a chance to weigh in on mechanics while the game is still in development. Not only that but this is a big thing for Nintendo to show interest in this side of gaming and hopefully this means they will be more willing to work with official tournaments in the future. They are showing interest in an audience they haven't really shown interest in before.

As for what Nintendo will talk about some of that is a given, I bet Sony won't be shy about talking about how well the PS4 has done and neither will Microsoft shy away from touting certain numbers like Titanfall and so forth. This is what these companies do, they get up and beat their chests proudly over these things. If you're gonna slam Nintendo on that then slam everyone. Any number talk should be looked down on.

I dunno I just don't feel like he's giving Nintendo a fair shake here and seems more content to slam on them instead of thinking about what the future can hold. I remember when he slammed on the 3DS and now look at that thing, you'd think he'd learn to be a little more optimistic.

Or should I post pictures of Wii-U and 3DS to have my opinion be taken seriously?
 
What I wanted to focus in is that the new webcast method that Nintendo is setting as a precedent for its initial reveals will get the message across while being cost effective. Based on the current results this method is having a snowball effect as it's keep attracting viewers and will keep in if Nintendo was successful in maintaining the interest through the method of presentation in the webcasts and the content.

I think the problem with the E3 Direct is that it's probably more cost-effective but it still just makes them look kinda cheap, and it makes them look like they don't consider themselves a major player. It's as if they've just resigned themselves to selling games to their 10-20 million diehard fans and don't consider any of their current titles to be capable of becoming a runaway breakout mainstream success. It reminds me of that first E3 after Sega dropped the Dreamcast, where they suddenly decided that their booth would be "invite only" and nobody on the show floor could play any of their games. You definitely got the sense that Sega wasn't the company it used to be, and was more interested in making every dollar spent go further than they were interested in making a big impression.

The damage this causes to their platform is difficult to measure or quantify. Maybe if they spent a couple hundred grand to rent out a theatre they wouldn't really be doing that much better in sales, but in the minds of gamers and developers it relegates them to second tier status. I could chose to take all my dates to all-you-can-eat buffets or show up to my job interviews in a polo shirt instead of a pressed suit....and it might be more cost-effective. But I'd rather pony up a little extra money for food and clothes and make a better impression.
 
He obviously knows that a new Smash Brothers is coming out. He just didn't think Nintendo would be holding a tournament around an unreleased game.



There are just as many (if not more) failures in the budget/mobile market as there are in the AAA market.

He knew there was a new Smash Bros coming out by replying with "but the old Smash Bros".

The idea of the tournament being centered around the new one instead of the older one threw him off.

*edit: beaten

Okay, then I guess I've understood it wrong.
Still, don't people normally inform themselves before they start blabbering about what a bad idea something is?
I expected Pachter to do it at least.
Really unprofessional.
 
My hope is that Nintendo's decision to forgo the large press event means they'll reserve all the sales number talk for the small press conference they hold, and spend all the time in the digital event talking about games. If the digital event is their way to communicate directly with fans, I can assure you the fans have far less interest in how well their games are selling, and far more interest in what games they have coming out.
 
I think the problem with the E3 Direct is that it's probably more cost-effective but it still just makes them look kinda cheap, and it makes them look like they don't consider themselves a major player. It's as if they've just resigned themselves to selling games to their 10-20 million diehard fans and don't consider any of their current titles to be capable of becoming a runaway breakout mainstream success. It reminds me of that first E3 after Sega dropped the Dreamcast, where they suddenly decided that their booth would be "invite only" and nobody on the show floor could play any of their games. You definitely got the sense that Sega wasn't the company it used to be, and was more interested in making every dollar spent go further than they were interested in making a big impression.

The damage this causes to their platform is difficult to measure or quantify. Maybe if they spent a couple hundred grand to rent out a theatre they wouldn't really be doing that much better in sales, but in the minds of gamers and developers it relegates them to second tier status. I could chose to take all my dates to all-you-can-eat buffets or show up to my job interviews in a polo shirt instead of a pressed suit....and it might be more cost-effective. But I'd rather pony up a little extra money for food and clothes and make a better impression.
What are you talking about? Nintendo's booth will be bigger than last year's. They will have Smash Bros. playable across the country. They are covering their E3 presence more than they have in the past.
 
Majority of this whole video was him being annoyed that Nintendo changed their ways with E3. Who cares about the parties? A small amount of people got to attend these and the average person isn't going to care that you can't call your wife and tell her you're five feet away from some band. Sure for industry people this is a cool event but for those of us sitting at home year after year we're not going to get up in arms because of this. Sorry but something like this shouldn't be used to weigh in on Nintendo Direct.

If you went to E3 back when publishers used to spend ridiculous amounts of money on lavish events, you'd probably miss it. And I say this as someone who only ever drank some free beer at the G.O.D. Lot and had a few free cocktails at a Wild Tangent party. I honestly thought that the E3 nostalgia moments were probably the best part of this video. I love stories about people trying to scam their way in to an exclusive booth or event.
 
What are you talking about? Nintendo's booth will be bigger than last year's. They will have Smash Bros. playable across the country. They are covering their E3 presence more than they have in the past.

For the record, it's definitely not as bad or sad as Sega locking down their E3 booth in 2001 -- that was not meant to be a 1:1 comparison. But yes, people definitely interpret the lack of a big press conference as penny-pinching and a sign of weakness (particularly when their console platform has not performed to expectation). That's maybe a big problem with E3 -- if you don't have as much money to burn on ridiculous shit as the other guys, your status gets downgraded.
 
Looks like I'm one of the few but I basically 100% agree with him. How many endless threads or click bait articles do we have to see about "Bring this character/series back", and then they do and nobody fucking buys it, the Metroid Prime games were pretty incredible and nobody bought those. Mario, Pokemon, Animal Crossing, that's really all that sells on Nintendo consoles in the states at least.

I don't even know what they could do that would legitimately get me excited to buy a WiiU. An original, unannounced IP that's out this year or even first half of next is probably all that would do it and there is a 0% chance of this happening. Otherwise, Zelda in late 2015, Mario game from the Galaxy team, new Metroid? DK and Luigi are done for awhile so time to go back to Kirby and Yoshi. What can can they realistically have up their sleeve that would excite people who don't already have a WiiU.
 
I think the problem with the E3 Direct is that it's probably more cost-effective but it still just makes them look kinda cheap, and it makes them look like they don't consider themselves a major player. It's as if they've just resigned themselves to selling games to their 10-20 million diehard fans and don't consider any of their current titles to be capable of becoming a runaway breakout mainstream success. It reminds me of that first E3 after Sega dropped the Dreamcast, where they suddenly decided that their booth would be "invite only" and nobody on the show floor could play any of their games. You definitely got the sense that Sega wasn't the company it used to be, and was more interested in making every dollar spent go further than they were interested in making a big impression.

The damage this causes to their platform is difficult to measure or quantify. Maybe if they spent a couple hundred grand to rent out a theatre they wouldn't really be doing that much better in sales, but in the minds of gamers and developers it relegates them to second tier status. I could chose to take all my dates to all-you-can-eat buffets or show up to my job interviews in a polo shirt instead of a pressed suit....and it might be more cost-effective. But I'd rather pony up a little extra money for food and clothes and make a better impression.

The last E3 that Sega had the Dreamcast, they bought a booth that stretched around Nintendo's booth and had dancers on platforms dressed like characters from Space Channel 5. Sometimes, spectacle isn't really worth the cost. Nintendo did rent out a theater this year. Except, instead of having a press conference in that theater, they decided to do a streamed fighting tournament instead. Personally, I think that's kind of neat. They're also doing a Smash Bros. Q&A and then a Q&A for a "surprise" game along with before open to after the closing buzzers streaming from their booth. Which is kind of a nice gesture. The "direct" or "digital event" format is a great way to control a message and prevent serious mess ups. That said, I think it's a better format. I mean, imagine if Sony had mini-videos every few weeks that were game oriented to update us on how a project was going. They could call them "Sony Selects" and they would be hype building things. "Look at this 15 minute long presentation that goes over the gameplay for the new Uncharted! Here are the mechanics for our multi-player and online functions of the game!" What Nintendo is doing is similar to the "Fireside Chats" from previous and current US presidents. I kind of wish they had MORE insight into their game developments. Maybe they need to re-open the Loud House.

I really want more news events more frequently. A large shotgun blast of information is impressive, but it's more likely for game announcements to miss notice. It's better to snipe systematically than to run in with blazing semi-automatics. (
I kind of feel bad using a gun metaphor for this. Sorry. But I think it illustrates the point.
)
 
I think the problem with the E3 Direct is that it's probably more cost-effective but it still just makes them look kinda cheap, and it makes them look like they don't consider themselves a major player. It's as if they've just resigned themselves to selling games to their 10-20 million diehard fans and don't consider any of their current titles to be capable of becoming a runaway breakout mainstream success. It reminds me of that first E3 after Sega dropped the Dreamcast, where they suddenly decided that their booth would be "invite only" and nobody on the show floor could play any of their games. You definitely got the sense that Sega wasn't the company it used to be, and was more interested in making every dollar spent go further than they were interested in making a big impression.

The damage this causes to their platform is difficult to measure or quantify. Maybe if they spent a couple hundred grand to rent out a theatre they wouldn't really be doing that much better in sales, but in the minds of gamers and developers it relegates them to second tier status. I could chose to take all my dates to all-you-can-eat buffets or show up to my job interviews in a polo shirt instead of a pressed suit....and it might be more cost-effective. But I'd rather pony up a little extra money for food and clothes and make a better impression.

I agree with this sentiment. As a fan, I like the Directs... but at the same time, especially for E3, it feels a lot like Nintendo bowing out when put alongside Sony and Microsoft. It just adds to the already existing image a lot of people have of them... that they're not as good as Sony and MS in a lot of respects. They can't keep up and are second tier.

Mindshare is more important than ever. Nintendo basically has abandoned any chance of getting a significant amount of that by opting out of E3 like this. I don't know if it would do them a lick of good at this point, though. I suspect it probably actually wouldn't do much at this point.
 
I agree with this sentiment. As a fan, I like the Directs... but at the same time, especially for E3, it feels a lot like Nintendo bowing out when put alongside Sony and Microsoft. It just adds to the already existing image a lot of people have of them... that they're not as good as Sony and MS in a lot of respects. They can't keep up and are second tier.

Mindshare is more important than ever. Nintendo basically has abandoned any chance of getting a significant amount of that by opting out of E3 like this. I don't know if it would do them a lick of good at this point, though. I suspect it probably actually wouldn't do much at this point.
Opting out? What?

Nintendo Direct
Biggest booth
Smash tourney
Round the clock coverage by the Treehouse
 
I would be amazed if his public proclamations bear any relation at all to his actual purchased analysis from clients.

And he might not be an insider working for the big 3, but the company he works for does own nearly a quarter of a million shares in Microsoft.

And how many share are there in total of Microsoft? I own shares of Microsoft, am I supposed to have more accurate guesses? I mean I bet that 250k is like .1% of MS, probably less.
 
If you went to E3 back when publishers used to spend ridiculous amounts of money on lavish events, you'd probably miss it. And I say this as someone who only ever drank some free beer at the G.O.D. Lot and had a few free cocktails at a Wild Tangent party. I honestly thought that the E3 nostalgia moments were probably the best part of this video. I love stories about people trying to scam their way in to an exclusive booth or event.

I get the nostalgia factor behind it but to act like this is somehow part of Nintendo fucking up and those of at home should care is just ridiculous. Talk about the shows and how awesome it was to see people like Miyamoto get up in front of a live audience, to hear the audience reaction to a major announcement, talk about something like the Twilight Princess reveal and how much more epic it was hearing/seeing the audience lose their shit once they knew what the game was.

For me I don't care if people can't party with music groups at E3, that's not what the event is about. I care about something I can partake in or enjoy from home because going to E3 just isn't going to happen for me. Hearing him talk about that to me was like hearing someone complain that they $50 million this year instead of the $55 million they got the year prior.
 
He spent half the video talking about Maroon 5 and Nintendo's parties, and getting information on the Smash tournament wrong. He doesn't even try.
 
The last E3 that Sega had the Dreamcast, they bought a booth that stretched around Nintendo's booth and had dancers on platforms dressed like characters from Space Channel 5. Sometimes, spectacle isn't really worth the cost.

As I've said though the problem is that publishers are evaluated on their willingness to burn money on extravagant events, not their ability to deliver cost-effective press briefings. The Smash Brothers tournament may pay off much more than a Press Conference could have, but they loose mind share if the net result is that they look cheap or look like they are isolationists. Nintendo might be willing to trade their reputation for some savings on promotional expense, but the assumption is that they are weak if they can't spend money on such a minor formality. If your uncle takes you out to dinner and then argues with the waitress over a "15% Off" coupon, your assumption is that he's hurting for money rather than "Oh, he just lives a cost-effective lifestyle".

That may all be irrelevant though. Maybe the WiiU's poor sales have very little to do with their E3 budget and more to do with their price and software lineup. At the same time I'd argue that the penny-pinching hurts more than it helps.
 
He's doing you guys a favor. I welcome anybody that lowers expectations for E3.

Though I have to admit, the fact that he appeared proud of not knowing anything about the Smash tournament was cringe-worthy.
 
He talks and doesn't even know what he talks about...
How can he be critical about anything without not even knowing the basics (Smash tournament).
 
I semi agree with him on Nintendo fans on the internet.

The ones I know in real life all have Wii U's (and i'm not even a Nintendo fan and I picked one up on sale last christmas) ... but if the actual sales represented the fan love online the Wii U would be killin' it.
 
As I've said though the problem is that publishers are evaluated on their willingness to burn money on extravagant events, not their ability to deliver cost-effective press briefings. The Smash Brothers tournament may pay off much more than a Press Conference could have, but they loose mind share if the net result is that they look cheap or look like they are isolationists. Nintendo might be willing to trade their reputation for some savings on promotional expense, but the assumption is that they are weak if they can't spend money on such a minor formality. If your uncle takes you out to dinner and then argues with the waitress over a "15% Off" coupon, your assumption is that he's hurting for money rather than "Oh, he just lives a cost-effective lifestyle".

That may all be irrelevant though. Maybe the WiiU's poor sales have very little to do with their E3 budget and more to do with their price and software lineup. At the same time I'd argue that the penny-pinching hurts more than it helps.
I really doubt the Wii U's sales and their E3 budget have any relation.
And just like last year they will barely be mentioned.
Everything they do will be reported and mentioned.
 
As much as I'm enjoying Mario Kart, Nintendo has still been so disappointing lately when it comes to game announcements. And they've been very conservative with their software on Wii U. I don't expect any positive surprises. My one hope for E3 is that their DLC and NFC initiatives are only for games I don't care about.

That said, Pachter could've done this better if he actually put effort into it. We know there's an NFC thing coming, a new 3DS game, and possibly QoL. Pachter didn't mention those, and he didn't even know which Smash was being shown off.

It's okay to be negative. After all, Nintendo's last several E3's have been terrible. This one will probably be terrible also. But just be informed.
 
As I've said though the problem is that publishers are evaluated on their willingness to burn money on extravagant events, not their ability to deliver cost-effective press briefings. The Smash Brothers tournament may pay off much more than a Press Conference could have, but they loose mind share if the net result is that they look cheap or look like they are isolationists. Nintendo might be willing to trade their reputation for some savings on promotional expense, but the assumption is that they are weak if they can't spend money on such a minor formality. If your uncle takes you out to dinner and then argues with the waitress over a "15% Off" coupon, your assumption is that he's hurting for money rather than "Oh, he just lives a cost-effective lifestyle".

That may all be irrelevant though. Maybe the WiiU's poor sales have very little to do with their E3 budget and more to do with their price and software lineup. At the same time I'd argue that the penny-pinching hurts more than it helps.

Burning money on events is a bad idea all around. I know that people think "Well, we look flashy, we must be doing well!" Sega spent money on E3 -an insular event- that they could have spent on commercials and actual marketing. They weren't a force in the industry in the next year.......

I was a shareholder for IGN. I went to their parties at E3. I drank their expensive champagne and ate their expensive food. When they took their stuff public, it went down so quickly that it was just.. ugh. Just because someone has flashy parties and a fancy booth.. doesn't mean that they are getting recognition and so forth.

Flashy events just tell smart investors that you're bad with money.

E3 is a local news clip at best though. :-/ It's huge on video game blogs and so forth.. but that is like preaching to the choir and that isn't the best way to expand the audience.
 
I semi agree with him on Nintendo fans on the internet.

The ones I know in real life all have Wii U's (and i'm not even a Nintendo fan and I picked one up on sale last christmas) ... but if the actual sales represented the fan love online the Wii U would be killin' it.

The hardcore and vocal online fans will always be a relatively small group of people. A couple of thousands at the most maybe? Add a maybe up to a couple of hundred Ks -- let's say up to a million for the sake of the argument -- who actively follows the news and stuff about it.

The Wii U has sold over 6 million units afaik, so I think this small but vocal group is pretty much covered. :p
 
I'm still confused after reading this thread. Are people upset at Pachter for this video, or are they just always upset at him for saying bad things about Nintendo?
 
If I was on the check in desk I'd totally say something moron related.

"Good morning Mr Pachter, I'm not sure if I can check you in, I'm a moron you see"
 
it probably won't, i mean it already sold out. Only way it could backfire if their conference was awful.

they will change the freebies they give out based on crowd reaction. if crickets... hey guys look under your seats...tlou ps4 for everyone! ;)

oh and this video was hilarious...pachter firing shots.
 
"When you think about the content that company has, it's freaking phenomenal, and you wonder why you gotta play it on the Wii U".

No, Pachter. I never wonder that. I like the Wii U. That's why I bought it.
 
Opting out? What?

Nintendo Direct
Biggest booth
Smash tourney
Round the clock coverage by the Treehouse

The thing is, these are really cool things for the audience that already has bought the Wii U. But the big press conferences are ways to reach a wider audience, a lot of which probably have never even heard of a Direct or a Treehouse.
 
The thing is, these are really cool things for the audience that already has bought the Wii U. But the big press conferences are ways to reach a wider audience, a lot of which probably have never even heard of a Direct or a Treehouse.

The type of people that watch E3 live streams are the same ones who frequent gaming sites that keep them informed either way. As long as the media reports on it, and you have a good product, the word will get around.
 
why do you guys do this to yourself

what possible benefit could you get from watching a man whose job title is "analyst" talk about the most unpredictable motherfuckers on the planet
 
The type of people that watch E3 live streams are the same ones who frequent gaming sites that keep them informed either way. As long as the media reports on it, and you have a good product, the word will get around.

Also those watching E3 streams are a group of potential Wii U customers, considering a ton of them have not yet purchased the console.
 
I don't even know what they could do that would legitimately get me excited to buy a WiiU. An original, unannounced IP that's out this year or even first half of next is probably all that would do it and there is a 0% chance of this happening.

Wonderful101?


Otherwise, Zelda in late 2015,
How do you know? It was ready to be showed last year, could easily come out this year.

Mario game from the Galaxy team,

Heard about Super Mario 3D World?
 
Showcasing your biggest fighting game for a few hours live during E3 with top competitive players is a bad idea? I'd love to know why.

Yeah, im totally lost here. No one said it was a bad idea to have tournaments and for street fighter, CoD, BF, and various other competitive games at different phases of their development with top players, but its bad for Nintendo and smash to do the same?? Really??
 
The thing is, these are really cool things for the audience that already has bought the Wii U. But the big press conferences are ways to reach a wider audience, a lot of which probably have never even heard of a Direct or a Treehouse.

How come? Press conferences are only as good as how wide the press can disseminate the news. Do people actually believe that the gaming press will not make news for the Digital Event from Nintendo?
 
"When you think about the content that company has, it's freaking phenomenal, and you wonder why you gotta play it on the Wii U".

No, Pachter. I never wonder that. I like the Wii U. That's why I bought it.

Yeah, I could literally say the same of any first parties games. I've got a gaming pc, why do I have to play their games on a console. He's defeated himself with his own logic and just sounds biased as a result.
 
Yeah, im totally lost here. No one said it was a bad idea to have tournaments and for street fighter, CoD, BF, and various other competitive games at different phases of their development with top players, but its bad for Nintendo and smash to do the same?? Really??

I literally dont see the problem and I worry about the people who say there is one.
 
Mindshare is more important than ever. Nintendo basically has abandoned any chance of getting a significant amount of that by opting out of E3 like this.
Are they really 'opting out'?

They're going from:
- Game presentation from Nokia Theatre, live with audience
- Short occasional videos from the booths

To:
- Game presentation in 'digital' form, pre-recorded
- Smash Bros. event from Nokia Theatre, live with audience
- 20+ hours of live coverage from the booths

Of course the game presentation itself is what the press is looking for -- that's where the news are coming from. I agree that this can translate to negative mind share. But from my point of view, this year's schedule is a totally different beast from the simple Direct of the last year.
 
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