The gameplay looked very samey to stuff we've been doing the last 15 years with a samurai coat of paint. First off, the movement of the main character is off, he has this boxy shoulder strut that isn't right in terms of animation. Then the transition to full run looks awful, like he's more explosive than an Olympic sprinter.
I'll use the Witcher 3 as an example for my next point. Those environments looked lived in. Ghost doesn't at all. It has this somewhat randomly generated look. Nothing seemed interesting beyond that first shot overlooking the land. Okay, that was cool, go to the smoke. But once we got down on the ground, it fell apart. Everything looked bland and randomly generated beyond the overdone grass and flowers blowing in the breeze effect. Horizon ZD had some of that randomly generated feel, but it was much better than this.
The combat seemed passable for mindless fun, but the AI looked almost PS2 Tenchu level stupid. It doesn't have to insanely smart to be fun, I get that, and I'm sure some of it was for demo purposes, but still. I know Ghost is a hero character and it's supposed to make nerds feel cool, but I can already tell this will be easy as hell once we figure out the AI. And that won't take long. Example. Why is the AI hyper-alert to a pebble being thrown 8 feet from him, yet a grown man can hurry behind him through gravel and dirt without being heard at all? Ninja!
There was just nothing that stood out to me at all. It looked extremely safe on all levels. It's like they felt they're making a samurai game and that's something different, so no need for anything else. Horse, bow, reflections, overdone foilage blowing in the breeze. Just an opinion.