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PS5 Pro Pricing Didn’t Have A Negative Effect; Aimed For Hardcore Users, Says Sony President Hiroki Totoki

Zacfoldor

Member
My PS5 Pro is badass in particular.

Like, there’s something about mine. It’s fucking special. We’re gonna have a long future together. The quality will be remembered long after the price is forgotten.

Plus now I can put PGA tour on the other TV with my OG PS5! I feel light as a feather. I’m a wagie brah PS5 pro is him. You stand in judgement, that’s yalls right, but don’t get mad if we don’t care.

I’m glad it’s a hit.
 
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SABRE220

Member
Lets see the sales numbers because I certainly feel its overpriced for the hardware. The die is barely larger than the ps5 and it doesn't even have a drive yet is nearly double the price. This was basically testing the waters how far they can skin their customers for the bare minimum since they have basically no competition since xbox capitulated.
 

Ozriel

M$FT
Well duh, he's right. Price is a non issue. If you want a premium product, you pay more for it. End of story.

Why the fuck do you think a 4090 cost $5000? lmao

Why do you think a Nikon Z9 costs 10x as much as a Nikon Z30?

why is the iPhone PRO MAX almost double the base model price?

There is such thing as a premium product. Gamers for some illogical reason expect premium products to cost the same as the base model.

LOL

This isn’t a premium model launched at the exact same time as the base model. The Pro is a 2024 update to the 2020 flagship PS5 console, taking advantage of more modern specs.

People expect the RTX 5070 to launch in the same price bracket as the RTX 4070. And there was uproar when the 4070 launched at an MSRP $100 higher than the 3070.

nobody expected a mid gen refresh to cost the same as the base model, but Sony themselves set the precedence with the PS4 Pro costing $100 more than the base console at launch.
 

Darchaos

Member
I bet it just isnt "hardcore" users, but alot of people that just buy couse of example fomo or just having money burning in the pocket. Then use it for maybe an hour a week or not at all.
 

Fess

Member
Well duh, he's right. Price is a non issue. If you want a premium product, you pay more for it. End of story.

Why the fuck do you think a 4090 cost $5000? lmao
$2500 here but it’s because Nvidia is greedy and because they can when a big enough segment of the enthusiast market accept it.

Same thing here. I had to pay $980 for the Pro, $1130 with the disc drive.
A lot of money one could say, but what’s the alternative if you’re an enthusiast? The base PS5 is kinda like the Series S now, it works fine but compared to the highend model everything run worse at lower resolution and/or lack visual features. So 🤷‍♂️

If I now add up the hardware cost this generation the PS side of the console hobby has cost me…

$650 (base+controller)
+
$1130 (pro+discdrive)

= $1780

Still just a small fraction of what I’ve paid on the PC side so whatever it is what it is.
 

Lorianus

Member
I still remember the first titan in the 1080 generation from nvidia at 1000 euros and people were like nah thats just premium, 2 generations later the 3070 was 750-800 and the 3080 was like 1200+, we all know where this is going in the future, if enough people buy this at current price then the next will be priced with current expectations.
 

w00ze

Neo Member
I have like 25 physical games and a 10% sales tax, so it'd cost me $860 to buy a functional Pro. I might would have stomached $699 with the disc drive and a good Gamestop trade in promo, but they went a bridge too far for me.
The lack of a drive and a stand is bs. That or they should have given a voucher to get them at a steep discount.
 

Tarnpanzer

Member
I really wonder how much money Sony does make for each sold console. (minus development cost per unit sold in the long run)
 
I really wonder how much money Sony does make for each sold console. (minus development cost per unit sold in the long run)

The die being on a newer node does cost decently more... plus including a 2 TB drive instead of 1 drives up the cost.

Is it $250 more? No...
 

Thick Thighs Save Lives

NeoGAF's Physical Games Advocate Extraordinaire

Thick Thighs Save Lives

NeoGAF's Physical Games Advocate Extraordinaire
Like the tras called PS portal.

Nobody care now of this piece of Garbage
Factually incorrect as it's currently the best selling accessory in the US by dollar sales. 👀

Accessories
The PlayStation Portal was the best-selling accessory in dollar sales for both September and 2024 year-to-date. 3% of PlayStation 5 owners have purchased a PlayStation Portal to date.
 
“who would buy another console at the same price it was at launch (maybe a bit more) with minimal upgrades”
If this thing was “a bit more”, I would buy. It isn’t. It’s a lot more. In Canada, after tax and with a disc drive, it is $500 more! If the Pro was ~$150 more, I would have bought without hesitation.

Hell, even the MSRP ($959, $300 over PS5), but with disc drive and stand included, and I probably would have bit.
 

Panajev2001a

GAF's Pleasant Genius
Demonstrate
He is very very negative… for one.

jeff goldblum checkmate GIF
 

Solarstrike

Member
Why didn't you buy a disc drive earlier?

Sure, be angry at Sony for not getting more on the market, but even that argument has limits. What's your reason for not buying a drive when you had the chance?

Thought there would be plenty available. Figured I would get the disc drive at launch or closer to it. I did not for a moment think people were going to scalp tf outta the disc drives lmao. That doesn't mean the user-end (the ones that wanted to get the drive) fumbled or are out of touch :/
 
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Impotaku

Member
by next week we should hopefully see how true this statement is, the famitsu retail charts should start showing the pro sales soon. Seeing as the base ps5 barely can sell above 10,000 a week it in japan will be interesting to see how many hardcore faithful are left prepared to pay a fortune for this. Outside Japan will probably be a bit better but it's going to be a hard sell for most as it's maximum price minimal difference.
 

Miles708

Member
Why the fuck do you think a 4090 cost $5000? lmao

Why do you think a Nikon Z9 costs 10x as much as a Nikon Z30?

why is the iPhone PRO MAX almost double the base model price?

Because whales are making the market, and bring everything down in their stupidity.
 

Cyberpunkd

Member
If people aren't minding the price then why the f wasn't the disc drive included on the system or at least two options to choose?
1. Because including a drive reduces their margins and add production difficulty.
2. Because they want people to get used to no physical media
3. Because everything you buy off PSN gives them way better margins than buying in store.
 

Clear

CliffyB's Cock Holster
by next week we should hopefully see how true this statement is, the famitsu retail charts should start showing the pro sales soon. Seeing as the base ps5 barely can sell above 10,000 a week it in japan will be interesting to see how many hardcore faithful are left prepared to pay a fortune for this. Outside Japan will probably be a bit better but it's going to be a hard sell for most as it's maximum price minimal difference.

If the Pro costs a "fortune", what does that say about the prices of higher-end PC components/builds?

The hand-wringing about the price of the unit, especially that coming from PC enthusiasts on YT and the like is just toe-curlingly embarrassing. Its so obviously gate-keeping behaviour, where consoles are supposed to "know their place" below their beloved platform.

They snigger about the ventilation stripes on the Pro while ostentatiously sticking led's on fucking every part of their "rigs" from the keyboard to the cooler, buying over-priced bare PCB's with ludicrously macho names often decorated with patterns and other decorations that serve zero functional purposes and just add to price-point.
 

Midn1ght

Member
Theres absolutely no chance of getting a generational leap over the pro with an 100 dollars cheaper machine ... if the ps5pro retain its price until the end of the gen thats the price of the ps6 imho .. OR... sony will have two skus from the start being one ps6 at 499/599 and the ps6 pro at 699/799

If they go with only one sku I expect the ps6 to cost 699 with the ps5pro being the "cheaper" option since all games will probably be cross platform anyway.
We'll have to see how the 699.99 US / 799.99 EU PS5 Pro sells, I believe the Pro is an enthusiasts product sold for a niche market. I can't see them release a diskless PS6 at the same price and expect to sell 15 million units on its first year.

We'll see I guess.
 

Impotaku

Member
If the Pro costs a "fortune", what does that say about the prices of higher-end PC components/builds?

The hand-wringing about the price of the unit, especially that coming from PC enthusiasts on YT and the like is just toe-curlingly embarrassing. Its so obviously gate-keeping behaviour, where consoles are supposed to "know their place" below their beloved platform.

They snigger about the ventilation stripes on the Pro while ostentatiously sticking led's on fucking every part of their "rigs" from the keyboard to the cooler, buying over-priced bare PCB's with ludicrously macho names often decorated with patterns and other decorations that serve zero functional purposes and just add to price-point.
As much as people like to lump pc & consoles together they are not the same, weither people like to admit it to themselves or not, consoles are toys they are very high tech but a toy all the same. Computers are tools that can also be used for gaming. Nobody is shocked at the price of pc gaming as it's kind of an assumed reality that if you want the most cutting edge then it comes at a cost. And just to be clear i'm not a pc gamer at all so not going for the retarded hurr duh pc masterace argument. When a new console comes ou it's not expected to go against the most powerful of gaming pcs it's supposed to be something powerful enough yet still affordable to the masses.

It's nothing new though this isn't a first for a hugely priced console, been gaming over 45 years and have seen many come to the market like the 3DO and that was stupidly expensive. So this isn't a new thing.

It will be interesting to see sales figures to see just how many were prepared to swallow that price tag in each region to see if sony are telling the truth or not as i think for a lot of people it's just more than they are willing to pay.
 

//DEVIL//

Member
Well duh, he's right. Price is a non issue. If you want a premium product, you pay more for it. End of story.

Why the fuck do you think a 4090 cost $5000? lmao

Why do you think a Nikon Z9 costs 10x as much as a Nikon Z30?

why is the iPhone PRO MAX almost double the base model price?

There is such thing as a premium product. Gamers for some illogical reason expect premium products to cost the same as the base model.

LOL
If anyone wants to see a prime hot full idiotic stupid post, here is one ladies and gents. Especially how it ends with LoL like a true keyboard warrior that think he is winning an argument when becoming a full tard.

Zen 2 is a premium product …I want to laugh at the stupidity but this is just sad
 
Thought there would be plenty available. Figured I would get the disc drive at launch or closer to it. I did not for a moment think people were going to scalp tf outta the disc drives lmao. That doesn't mean the user-end (the ones that wanted to get the drive) fumbled or are out of touch :/

Thanks for letting me know.

I think there were clear signs that inventory was running through. It sold out multiple times across multiple regions and was discussed at length.

Once inventory got low enough, the scalpers jumped into the game, but they're playing a dangerous game in hopes that Sony doesn't flood the market with new inventory, but Sony also has to be smart about it because they have to wait out scalpers and their return periods. You wait 30 days and you're locking these scalpers in, so I'm not surprised that they aren't restocking quickly. If the scalpers return the drives, now there is a flood of drives at retail and Sony can't sell more.

I do think you fumbled by not seeing the signs and that if you were considering by around launch and it was important to you, that you should have bought the drive when you had the chance.
 

yogaflame

Member
If the Pro costs a "fortune", what does that say about the prices of higher-end PC components/builds?

The hand-wringing about the price of the unit, especially that coming from PC enthusiasts on YT and the like is just toe-curlingly embarrassing. Its so obviously gate-keeping behaviour, where consoles are supposed to "know their place" below their beloved platform.

They snigger about the ventilation stripes on the Pro while ostentatiously sticking led's on fucking every part of their "rigs" from the keyboard to the cooler, buying over-priced bare PCB's with ludicrously macho names often decorated with patterns and other decorations that serve zero functional purposes and just add to price-point.
That is the why the argument comes back to PC apologist. A $1k + for a GPU for PC is still too just too much just to get very good RT, frame rate and AI upscaling. Its not even labeled as premium but still a standard line and normal line up of gpu.
 
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Elios83

Member

The sales target includes units from the new PlayStation 5 Pro, which was launched Thursday. In the U.S., the enhanced console carries a price tag of $699.99. While Totoki acknowledged that he has received many comments about this high price, he also showed no signs of changing it.

"It is a high-end product targeted at core customers, so we haven't been eyeing a large sales plan to begin with," the president said. "I'm under the impression that the product is performing slightly stronger than the pre-orders of the PS4 Pro during the same period, so I don't think it is adversely affecting the product's sales plan."

It's doing slightly better than PS4 Pro at preorders according to Totoki.
 
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Clear

CliffyB's Cock Holster
As much as people like to lump pc & consoles together they are not the same, weither people like to admit it to themselves or not, consoles are toys they are very high tech but a toy all the same. Computers are tools that can also be used for gaming. Nobody is shocked at the price of pc gaming as it's kind of an assumed reality that if you want the most cutting edge then it comes at a cost. And just to be clear i'm not a pc gamer at all so not going for the retarded hurr duh pc masterace argument. When a new console comes ou it's not expected to go against the most powerful of gaming pcs it's supposed to be something powerful enough yet still affordable to the masses.

It's nothing new though this isn't a first for a hugely priced console, been gaming over 45 years and have seen many come to the market like the 3DO and that was stupidly expensive. So this isn't a new thing.

It will be interesting to see sales figures to see just how many were prepared to swallow that price tag in each region to see if sony are telling the truth or not as i think for a lot of people it's just more than they are willing to pay.

I agree with you on every point but the distinction for most users between consoles and PC's. I do not believe for a second that the marketshare growth in higher-end PC components -those aimed at "enthusiast" level users are driven by anything but the desire to play games.

The proportion of people who own high-end GPU's and actually need that performance for anything other than playing games is going to be tiny, because the actual utility of such hardware beyond gaming is pretty limited.

You don't need a monster PC for productivity apps, surfing the internet, using social media etc. Stuff that its the definition of "general purpose computing".
 

Solarstrike

Member
Seems like it's readily available.
No need to preorder
87QigIO.jpeg

$499 by Christmas or New Years lmao. Tbh, some changes at the top of Sony corporate are incoming. They have to be. Last of Us: Factions would have been an awesome Pro release I bet. A Bloodborne remake ready on day one also and there would be a sign in that same spot that says "PS5 Pro SOLD OUT". Sony is way out of touch. Wtf are they doing?!
 
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I am curious what the sales will be over Christmas. We don't know what the profit margin is so sales might not matter as much. It's completely anecdotal but I just went to a big retailer here in the UK and I could see at least 10 PS5 Pro boxes on the shelf behind the shelf. In other words the shelf was completely full. I don't remember a console launch when that was the case. I remember coming here when the PS4 Pro launched and I managed to get the last one on the shelf. The economy here is crap at the moment so it would be interesting.
 

Heimdall_Xtreme

Hermen Hulst Fanclub's #1 Member
Factually incorrect as it's currently the best selling accessory in the US by dollar sales. 👀


Im Gonna have a heart attack
 

Stooky

Banned
Dividing a user base like that's a fail on a whole bunch of different levels.
PS1/2/3 are all made for hardcore users but not PS4/5.
Sony's made a small number users 'hardcore' by lowering the status of the masses who bought the PS5.
People will see 'Enhanced for Pro' on a PS5 game and wait to buy it on the lower priced PS6.
your making an issue out of a non issue lol. People will buy the game they want to play and aren't going to what 4+ years for Ps6. Ps5 pro is not that big of an upgrade for that to be problem. Same thing was said about ps4 pro and Sony still sold healthy numbers of ps4 consoles.
 
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I am curious what the sales will be over Christmas. We don't know what the profit margin is so sales might not matter as much. It's completely anecdotal but I just went to a big retailer here in the UK and I could see at least 10 PS5 Pro boxes on the shelf behind the shelf. In other words the shelf was completely full. I don't remember a console launch when that was the case. I remember coming here when the PS4 Pro launched and I managed to get the last one on the shelf. The economy here is crap at the moment so it would be interesting.
I really don’t think the Pro will sell well.. I still believe that the majority of the so called hardcore gamers won’t buy this piece of crap.. the more I see games running on this machine the more certain I am this is nothing more than a low effort scheme to rip money from loyal customers and increase operational margins.. I really hope it backfires and they end with nothing..

Every time I read someone call this shit a premium product it makes me sad…
 
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phant0m

Member
Hardcore users would rather spend a extra couple hundred dollars for a superior machine.
This is why the Pro value proposition is off, at $700 it should have had better specs or reduce the price to $550
For $700 it needed to include the disc drive and the fucking vertical stand. The stand thing is truly "arrogant Sony"

I think $550, maybe even 600 as-is would've sold every machine they could make through Xmas. Instead, they didn't even sell through their launch weekend inventory.


My PS5 Pro is badass in particular.

Like, there’s something about mine. It’s fucking special. We’re gonna have a long future together. The quality will be remembered long after the price is forgotten.

Plus now I can put PGA tour on the other TV with my OG PS5! I feel light as a feather. I’m a wagie brah PS5 pro is him. You stand in judgement, that’s yalls right, but don’t get mad if we don’t care.

I’m glad it’s a hit.

Is this a copypasta I'm unaware of?
 

dano1

A Sheep
I don't think they will price the PS6 that high, but I can see the console launching at 599.99 in US and 649.99 in EU.

Without a disk drive of course.

Are You Ready Cryptocurrency GIF by 1inch
You’re right on target!! Depending on the market and inflation that is the range. Disc drive is dead.
 
Saying “the sales met our forecasts” is far different from “we don’t think the price affected sales.”

They literally, and I mean literally factually CAN’T know that the sales weren’t affected by the price. They have zero way of knowing how many people didn’t buy it because the price was too high for them.

I mean the quote indicates it’s just an opinion, because it is. (he ends it with “I don’t think”)
Actually. If the sales are outpacing or equal to what the ps4 pro was in the same time frame. Then for them all is well. Obviously anything premium would sell more if it's less. However, with their profit margin being healthy. You can tell this was literally made to bring in more money. Whether that's 5 units sold or 5 million.
 

IntentionalPun

Ask me about my wife's perfect butthole
Actually. If the sales are outpacing or equal to what the ps4 pro was in the same time frame. Then for them all is well. Obviously anything premium would sell more if it's less. However, with their profit margin being healthy. You can tell this was literally made to bring in more money. Whether that's 5 units sold or 5 million.
Well you aren't contradicting anything I said in this thread. Like you said "Obviously it would sell more if it's less", that was my point, and it contradicts what Totoki said.

The brand is really healthy, and I never said it was doing poorly.
 

Killer8

Member
The PS5 Pro has been one of the most illuminating products to come out in some time in terms of people's psychological reaction to it. It seems like it's not enough for someone to simply think it's too expensive for their circumstances, to not be interested and just move on - those who are against it have to make it vehemently known and publicly chastise anyone who wants one. Meanwhile, the impression of I and almost everyone else who actually bought the thing is overwhelmingly positive. It's simply an impotent whine that they can't afford it.
 

bundylove

Gold Member
If people aren't minding the price then why the f wasn't the disc drive included on the system or at least two options to choose? People would have paid the extra if they didn't mind. Will someone fire him and whoever decided it was a logical idea to split the disc drive from the console, creating this fiasco overpriced scalpfest we have now. That said. I love my Pro, So far I've tried Horizon Zero Dawn: Forbidden West. 4k Aloy looks glorious everything seems crisper.
When you think of it, sony gave themselves a bad rep with the disc drive fiasco.

I guess one of their strategy is to hold on to these pro users till ps6 as their game library will most likely be all digital so they wont just change the ecosystem.

Oh well.
 

RoadHazard

Gold Member
I haven't bought one because of it (more specifically because of the ridiculous Swedish price). I did buy the PS4 Pro, which was also for "enthusiasts". So yes, it did.
 
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