First rule of the Steam Holiday Sale 2011:
Do not craft your coal.
Second rule of the Steam Holiday Sale 2011:
Do NOT CRAFT your COAL.
Third rule of the Steam Holiday Sale 2011:
Wait for the daily deals.
It does from January 2nd, 2012 through March 1st, 2012.
I disagree with your 2nd rule. I and several of my friends have crafted shitty coupons from coal but we also crafted at least 1 game. For something that cost me nothing except a small time investment, it was worth crafting.