That includes the mobile market, which makes up everyone. Something people don't realize is that major companies are trying to attract more female players to increase their demographics and create an entirely new audience. Not saying I agree with it, just stating the obvious why you're seeing so many female leads in games nowadays.
But being totally realistic here, I would say out of the 50 million people who purchased the Witcher 3, vast majority are male. I don't think anyone would disagree there.