i think what rubs people the wrong way about the mini, or at least makes them unimpressed, is that it really does seem completely effortless from apple — like, they just stuck old ipad 2 parts into a case that looks like an ipod touch and didn't make any pricing breakthroughs. in fact, they charged more than most people expected, and way more than products that on paper are just as or more powerful with better screens.
but that's the thing, apple can get away with it because their design is difficult to fault and their tablet apps are unbeatable. the result is that they have by far the best product in this category, now, almost without even trying. a category they only entered because of the competition! it's kind of unfair.