One really has to ask what's not to like? At under US $1,200 for a 24MP camera, even the price is attractive. I predict that the NEX-7 will be one of the hottest cameras of the coming year, and is going to really put other camera maker's feet to the fire when it comes to offering an attractive mix of image quality, features, size, build quality and price. Sony clearly made a decision to make the NEX-7 as full featured as possible, not holding back any of their available features or technology. With many camera makers creating market segmentation by artificially restricting features to certain price points, Sony is to be commended for pulling out all the stops for the NEX-7 and keeping the price as reasonable as it did given the camera's wide ranging features and capabilities.