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UK Retailer GAME is dead | Brera's Lament

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Murkas

Member
So I've just had some really bad news, a very good friend of mine died this evening and I just got a call from his wife. I'll probably be gone for a while. Need to take some time off stuff. Good luck Brera, I hope it works out for you.

Sorry to hear that :(

Have an appointment in town today so I'm gonna pop into GAME/Station to see if there's any deals left.
 

Jamie OD

Member
Someone on boards.ie found this in his local GAME yesterday.

429395_380079945344176_100000265203541_1427722_1709473664_n.jpg
 
I went into the Liverpool Aintree branch (inside Comet) earlier and the staff denied all knowledge of any problems. Apparently they have a slew of slashed price 2nd hand games becase they simply have too much stock lol

Yesterday the whole sorry situation was summed up for me in visits to Gamestation in Chester and GAME at Cheshire Oaks.

Was mooching around Gamestation was tempted to pick up a very new looking Prince of Persia HD collection in the preowned section for £12.98, when the sales assistant forlornly asked if I needed any help. I said no, but asked him how things were going. He said not great, they're running out of stock and getting sick of telling people they've not got stuff in, then having to deal with the anger of people who don't know the full situation. He said it's all quiet from head office and they don't know what's going on, saying they could be shuttered at any time.

Contrast that to Game, where I picked up Demon Souls, Ferrari the Race Experience and two brand new, sealed PS2 games (Prince of Persia Warrior Within and Lion, the Witch and the Wardrobe). I took them to the counter and the sales assistant I mentioned a couple of pages back who seemed oblivious, now is either in utter denial or toeing the company line. Anyway, I was treated to the usual Game attitude of the customer is a total idiot, with:

Sales Assistant: Do you have internet at home?
Me: Yes.
SA: Are you on PSN
Me: Yes.
SA: Because there's no disk in this box.
Me: I know
SA: You have to download it.
Me: Yes I know.
SA: It's a download card in the box.
Me: Yeah, because it says it on the box, which I've read.
SA: Ok. Do you have a points card?
Me: No
SA: Do you have anything to trade?
Me: No
SA: You realise these are PS2 games.
Me: Yes.
SA: They won't play on your PS3.
Me: I know.
SA: You have a PS2.
Me: No.
SA: You won't be able to play them.
Me: One's a gift. The other I'll play on my PC.
SA: You can't play it on a PC.
Me: I can, my is powerful enough to emulate it.
SA: That's illegal.
Me: Look, can I just buy them? I'd have thought money was the most important thing bearing in mind the trouble Game are in right now.
SA: We're not in trouble, just getting rid of old stock.
Me: ..................
 
The MCV piece from inside the issue...

Some will say that the image with this OpEd - which also adorns our cover this week - is too much, too soon.

But even after a dramatic Wednesday that saw a buyer officially enter the frame and rumours mount that another US firm is sniffing around... I think we all know that by this point the GAME we knew is pretty much on the way out.

The stores may remain in some way post-acquisition, the brand might even survive administration, but the retail power is fading.

It's not able to offer the range of new games it once was. Each time a publisher confirms that its next upcoming game won't be at GAME, it's another nail in the coffin. Not a coffin containing GAME's corpse, but one containing its drive.

So yes, GAME the power-house has all but gone. While this story has continued to twist and contort in front of our eyes on MCVuk.com, it's sometimes been hard not to write about GAME in the past tense.

Many have asked me: could its problems have been avoided?

And others have said to me that, yes, they could have.

If only GAME stocked more variety and more PC games (debatable).

If only GAME hadn't demanded games be held from Steam (never confirmed that it did).

If only GAME hadn't played so hard on margins (a relative topic, if ever there was one).

"If only GAME had listened to us!"

But hindsight's no good here. Schadenfreude is just vicious.

Why didn't those 'wise' voices push harder to warn the firm? And, by all means, please hurry to share your astounding insight with the other firms currently at the top of their game and primed to fall far should circumstances turn against them.

We all know the problem with GAME's business was the financials. Nine months of debt balanced out by three months of profit every year is not sustainable as the big hits grew while the rest just fell away.

Word is that the Government made it very clear to RBS (GAME's bank, and owned by HM Treasury, remember) that this retailer must be given as much flexibility as possible. Because the last thing this country needs is another growing void in the High Street and another suffocating vacuum in the trade landscape.

Even such lofty wishes haven't helped here.

The good news is, many retailers and publishers (as you can see in our special selection of stories this morning - full list below) are either prepared for the worst or willing to welcome a more specialised specialist. I bet they'll even welcome a new GAME, once it is reborn through new owners.

Challenging times. But at least the industry overall is living to fight another day.

http://www.mcvuk.com/news/read/gone-the-game-we-once-knew-is-up-analysis/092819?
 
lol, stay behind them till the end. "circumstances" turned against them all right.
Why didn't those 'wise' voices push harder to warn the firm? And, by all means, please hurry to share your astounding insight with the other firms currently at the top of their game and primed to fall far should circumstances turn against them.
 

Vormund

Member
Sales Assistant: Do you have internet at home?
Me: Yes.
SA: Are you on PSN
Me: Yes.
SA: Because there's no disk in this box.
Me: I know
SA: You have to download it.
Me: Yes I know.
SA: It's a download card in the box.
Me: Yeah, because it says it on the box, which I've read.



To be fair, I have to say there are a lot of customers that are complete blithering idiots (I know, I have to put up with them at my workplace) They are just covering their butts when a customer comes up to complain about a missing disc. People don't read. Seriously.

Anyway, I had 24AUD on my account which I used up yesterday. ^_^ Still curious what's happening here in Australia, the business seems to be doing ok here. Maybe it'll get spun off during an administration process?
 
To be fair, I have to say there are a lot of customers that are complete blithering idiots (I know, I have to put up with them at my workplace) They are just covering their butts when a customer comes up to complain about a missing disc. People don't read. Seriously.

To some degree I can understand, but you have to give the customer some credit based on their answers and their purchases instead of just continuing to badger away.
 

Vormund

Member
To some degree I can understand, but you have to give the customer some credit based on their answers and their purchases which give some clue they may know something about the products they're buying.

Yeah, when they started asking you whether you knew those were PS2 games is when they should have stopped.

edit: Scratch that, not what I meant, it should not have got to that point.
 
I dont mind them asking to make sure I know it's a download code or when I buy multiple games and they make sure I own the right consoles (my mum was always buying games for the wrong console 20 years ago. Buying us Sonic when we only had a Mastersystem :/),but I hate when they're trying to sell me stuff at the counter. Insurance, extra controllers, guides etc. I ****ing hate that.
 

Zomba13

Member
My 'preowned' copy of Disaster: Day of crisis showed up today. I'm pretty sure it's brand new. Everything is crisp and clean, no scratches or smudges, no creases in the manual, case shows some signs of being left out and the nintendo code thing wasn't used (also still has all the useless junk). Dunno when I'm going to play it but was always interested in it. Even if it sucks it was only £2.

Contrast that to Game, where I picked up Demon Souls, Ferrari the Race Experience and two brand new, sealed PS2 games (Prince of Persia Warrior Within and Lion, the Witch and the Wardrobe). I took them to the counter and the sales assistant I mentioned a couple of pages back who seemed oblivious, now is either in utter denial or toeing the company line. Anyway, I was treated to the usual Game attitude of the customer is a total idiot, with:

Sales Assistant: Do you have internet at home?
Me: Yes.
SA: Are you on PSN
Me: Yes.
SA: Because there's no disk in this box.
Me: I know
SA: You have to download it.
Me: Yes I know.
SA: It's a download card in the box.
Me: Yeah, because it says it on the box, which I've read.
SA: Ok. Do you have a points card?
Me: No
SA: Do you have anything to trade?
Me: No
SA: You realise these are PS2 games.
Me: Yes.
SA: They won't play on your PS3.
Me: I know.
SA: You have a PS2.
Me: No.
SA: You won't be able to play them.
Me: One's a gift. The other I'll play on my PC.
SA: You can't play it on a PC.
Me: I can, my is powerful enough to emulate it.
SA: That's illegal.
Me: Look, can I just buy them? I'd have thought money was the most important thing bearing in mind the trouble Game are in right now.
SA: We're not in trouble, just getting rid of old stock.
Me: ..................
Sounds like they didn't want you buying anything.
 
I dont mind them asking to make sure I know it's a download code or when I buy multiple games and they make sure I own the right consoles (my mum was always buying games for the wrong console 20 years ago. Buying us Sonic when we only had a Mastersystem :/),but I hate when they're trying to sell me stuff at the counter. Insurance, extra controllers, guides etc. I ****ing hate that.

I think head office have forced the upselling on the staff so much they're not allowed to exercise judgement. For me if they must do it, just ask one, maybe two questions and if the customer isn't biting just complete the transaction. Fact is, I've just had a long day at work, just want to buy my games and go home, do I really need to have an discussion about whether I know PS2 games don't work on PS3?!

Sounds like they didn't want you buying anything.

It felt like that!
 
There's too many people in here in general that seem unnecessarily irked by someone just trying to do their job.

I mean I've worked retail and you have to ask these things on pain of a punch in the face. Is it so hard just to say "No I'm OK, I'm not interested" or "Yep thanks I'm aware of that" without getting snarky then coming on GAF and bitching about it?

If these interactions are so intolerable for you should you really be shopping outside the house? Just get some perspective, it's like 30 seconds out of your day, the person is just doing their job, no-one died. Just say "No but thanks for asking".

Don't make out it's an affront to your liberty.
 

industrian

will gently cradle you as time slowly ticks away.
To be fair, I have to say there are a lot of customers that are complete blithering idiots (I know, I have to put up with them at my workplace) They are just covering their butts when a customer comes up to complain about a missing disc. People don't read. Seriously.

This.

Anyone who has ever worked in retail or customer services knows about the pain that this sort of thing can cause.
 
There's too many people in here in general that seem unnecessarily irked by someone just trying to do their job.

I mean I've worked retail and you have to ask these things on pain of a punch in the face. Is it so hard just to say "No I'm OK, I'm not interested" or "Yep thanks I'm aware of that" without getting snarky then coming on GAF and bitching about it?

If these interactions are so intolerable for you should you really be shopping outside the house? Just get some perspective, it's like 30 seconds out of your day, the person is just doing their job, no-one died. Just say "No but thanks for asking".

Don't make out it's an affront to your liberty.

Having to answer a litany of questions is a pain in the arse. Sometimes I wish shop assistants over here would be more like the surly motherfuckers in Poland, who act as if serving you is a massive inconvenience.
 
There's too many people in here in general that seem unnecessarily irked by someone just trying to do their job.

I mean I've worked retail and you have to ask these things on pain of a punch in the face. Is it so hard just to say "No I'm OK, I'm not interested" or "Yep thanks I'm aware of that" without getting snarky then coming on GAF and bitching about it?

If these interactions are so intolerable for you should you really be shopping outside the house? Just get some perspective, it's like 30 seconds out of your day, the person is just doing their job, no-one died. Just say "No but thanks for asking".

Don't make out it's an affront to your liberty.

To be honest, I thought my simple yes and no responses were clear enough. And yes, I've worked retail too.
 
I was once in Tesco and they asked if I had a Clubcard so I threw a pomegranate at the checkout assistant, let out a really loud high pitched scream and ran out of the store, only to return later that night and burn it down, leaving a single clubcard among the ashes.
 

Linkified

Member
That MCV piece is lol-worthy. Obviously, no one pointed out the problems with Game before now...

Hardly the same statement can be applied to any high street retailer Suddenly trade prices increase, rent increases, utility rates increases, etc. Then the 3 external factors which will kill all non multinational companies - unemployment rising, banks not lending, and negative growth in the economy.

Remember though it is an opinion piece.
 
Hardly the same statement can be applied to any high street retailer Suddenly trade prices increase, rent increases, utility rates increases, etc. Then the 3 external factors which will kill all non multinational companies - unemployment rising, banks not lending, and negative growth in the economy.

Remember though it is an opinion piece.


Opinions can be wrong so that's not really a valid excuse for shite.
 
I think head office have forced the upselling on the staff so much they're not allowed to exercise judgement. For me if they must do it, just ask one, maybe two questions and if the customer isn't biting just complete the transaction. Fact is, I've just had a long day at work, just want to buy my games and go home, do I really need to have an discussion about whether I know PS2 games don't work on PS3?!
I won't go into specifics, but know that the staff don't want to be bothering you and would appreciate if you'd just say smile and say "No thank you".

Also that staff member was covering their back against customers that don't read the box and then blame everyone but themselves. You may think it's ridiculous to have someone ask you if you have a Kinect/3DS/PS2 when you are buying those games, but at least half of customers don't read the packaging, buy the game, find out it doesn't work, lose the receipt and then come back to hurl abuse at the staff. PC games are by far the worst, we ask on every transaction if the customer has checked the specs to make sure their PC can run the game, and almost every customer replies with "Yes, I have Windows XP", leading to a long Q&A session to try and discover if their PC might be new or strong enough to run the game.

NeverDead
NeverDead was stocked, only enough for pre-orders though.
 

panda21

Member
is it worth popping in on the way to work to see if they have anything cheap? i went on sunday and there was shit all

There's too many people in here in general that seem unnecessarily irked by someone just trying to do their job.

I mean I've worked retail and you have to ask these things on pain of a punch in the face. Is it so hard just to say "No I'm OK, I'm not interested" or "Yep thanks I'm aware of that" without getting snarky then coming on GAF and bitching about it?

If these interactions are so intolerable for you should you really be shopping outside the house? Just get some perspective, it's like 30 seconds out of your day, the person is just doing their job, no-one died. Just say "No but thanks for asking".

Don't make out it's an affront to your liberty.

it bothers me that they almost always try to upsell you on something, or convince you to try and buy a used copy. thats not the employees fault, but it makes them seem like a shitty company that they have these policies.
 
I was once in Tesco and they asked if I had a Clubcard so I threw a pomegranate at the checkout assistant, let out a really loud high pitched scream and ran out of the store, only to return later that night and burn it down, leaving a single clubcard among the ashes.

Tesco is 24 hours you killed the night staff be ashamed
 

herod

Member
There's too many people in here in general that seem unnecessarily irked by someone just trying to do their job.

I mean I've worked retail and you have to ask these things on pain of a punch in the face. Is it so hard just to say "No I'm OK, I'm not interested" or "Yep thanks I'm aware of that" without getting snarky then coming on GAF and bitching about it?

If these interactions are so intolerable for you should you really be shopping outside the house? Just get some perspective, it's like 30 seconds out of your day, the person is just doing their job, no-one died. Just say "No but thanks for asking".

Don't make out it's an affront to your liberty.

It's awkward and embarrassing. I can avoid it by shopping elsewhere, so it's just worth pointing out as yet another reason to not shop at GAME.
 
http://www.mcvuk.com/news/read/publishers-respond-to-game-woe/092825?

Konami's UK General Manager Pete Stone
"One way or another it’s crunch time for the GAME Group. Despite the growth of digital delivery there is still a long way to go with physical games, so we need a presence on our high streets and in our shopping centres and I want GAME to survive in some form. I never like to see anyone lose their job and I feel for the many staff there. But I also know there are far too many GAME and Gamestation stores and at the very least rationalisation is necessary.

"There are other issues that should have been addressed a long time back, such as the in-store experience, depth of range, and online competitiveness, which they need to look at if they get past their current crisis. I’m keeping my fingers crossed they can come out of this leaner and stronger."

Codemasters CEO Rod Cousens
"The loss of Game, were that to happen, would not be helpful to the perception of the gaming industry particularly for traditional publishers who are making the transition to digital rapidly in any event.

"For many, digital starts with a disc, so a retail presence is still needed. It may be that it is more a case of virtual retail such as Amazon.com. than it is GAME.

"If you analyse digital revenues, a disc is a significant contributor to the generation of those revenues. While there are great opportunities in social and particularly so in smart devices, there is also intense competition and aside from rising development costs, marketing spend to cut through the clutter is soaring.

"For many Apps and social games, the revenue generated is inconsequential. It has to be a top ten game to be meaningful and then it really is. This is not lost on progressive retailers who have embraced digital and changed their business and business model accordingly.

"By virtue of their loyalty scheme, GAME has built a community which could prove valuable to some.

"You could make an argument that platform holders intervene and convert debt to equity but the quid pro quo might be the management of the pre-owned element.

"There are other initiatives that could be taken if the industry was to collaborate but that has never happened!

"The reality is such that market forces will prevail and what will be, will be. What is for sure is that the consumer doesn't go away but will navigate another route. Some may see that as an opportunity even those who are similarly challenged as the trading boost may be the trigger for a turnaround in their fortunes.

"Those who make games will ultimately be best placed. The global games market continues to grow year-on-year and accessing that global growth will not be negatively impacted by a downturn in the UK High Street."

"Hopefully GAME comes through but talk of its demise may be premature in any event as it could re-emerge from a pre-packaged administration for a powerful new owner.

"There are still many a twist and turn to the saga but whatever the outcome, I don't see the market going away. In fact I see it continuing to grow but in a different form and measured and tracked differently."

"There are exciting times ahead."

1C international publishing director Darryl Still
"It saddens me greatly to have been proven so right in this instance,"

"But my main hope is that the shake-up will turn out to be for the good. It seems to me that, with the likes of Tesco, Asda and Morrisons doing the job of stocking the mass market hits, it is behoven to whatever specialist game entity that crawls from this wreckage to be exactly that. A specialist. Stocking range & supplying knowledge.

"I spent some time with the GameStop guys in the States last week, and the way they are supporting their physical stock, with a whole back-up catalogue of key codes for games they don’t stock, but which are available for immediate download and play by their Impulse digital company, is not really rocket science, but just makes so much sense.

"That is the kind of side by side solution a games retailer needs to offer. Along with some staff expertise. Just look at how Apple stores manage the whole in store experience with loads of experts and knowledgeable staff. Leaving the wide range to iTunes. And the stores are always rammed!

"The fact that EA have just had their best ever launch with the latest Mass Effect title, without a single copy hitting a GAME shelf just proves that type of title is not where specialist games retail should be focussing their main efforts.

"My hope is that the great people at UKIE and other industry luminaries can help facilitate an independent solution to supporting a string dedicated customer base who want knowledge, breadth and support, working with some key digital suppliers and therefore they can leave the price wars and margin cutting to those that can cope with it.

"Hopefully all of these solutions will also leave the pre-owned bullshit to eBay and Amazon’s marketplace where it belongs."
 
do I really need to have an discussion about whether I know PS2 games don't work on PS3?!

That's not even strictly fact although I doubt there's many original 60GB models still going strong these days. So glad mine is still spluttering along, original HDD and all!

As far as this whole debacle is concerned though, I've had words with a few employees of my local Game and Gamestation branches about it and on the whole they know very little about it and often seem not even to be gamers although 2 of them at least knew what was up but they didn't sound over the moon about it. I got very little information (as I doubt any has been filtered down) but what I did get pointed towards getting as much of anything sold as quick as possible but I suppose in reality, that's just a job responsibility.
 

Ikon

Member
Stop saying such gloomy things about the 60gbs, you might cause mine to start having doubts about its future functionality!
 
To be honest, I thought my simple yes and no responses were clear enough. And yes, I've worked retail too.

Yes but you got snarky at the end after like 3 questions. It's their job just say "No thanks" and be nice. It's their job.

Having to answer a litany of questions is a pain in the arse. Sometimes I wish shop assistants over here would be more like the surly motherfuckers in Poland, who act as if serving you is a massive inconvenience.

A litany of questions? In grandmastashi's example there was only 3 or 4. Is that so terrible for someone doing their job?

it bothers me that they almost always try to upsell you on something, or convince you to try and buy a used copy. thats not the employees fault, but it makes them seem like a shitty company that they have these policies.

Most retail outlets will do the same. When I worked for Costa we had to do this, upsell to Medium drinks, added food etc. Businesses will want to make money. Again as I said is it the end of the world for them to ask. Just be nice back.

It's awkward and embarrassing. I can avoid it by shopping elsewhere, so it's just worth pointing out as yet another reason to not shop at GAME.

But most places you go to will try and up-sell and make their business some money.

I just don't see the problem with people asking this. If it makes you feel awkward then surely thats more your problem rather than either the sales assistant or the business you're frequenting. Sales Assistant are there to make their business as much money as possible whilst maintaining good customer service. If your idea of good customer service is being entirely left alone and only purchasing your one thing, then you're never going to be happy.
 
Yes but you got snarky at the end after like 3 questions. It's their job just say "No thanks" and be nice. It's their job.



A litany of questions? In grandmastashi's example there was only 3 or 4. Is that so terrible for someone doing their job?



Most retail outlets will do the same. When I worked for Costa we had to do this, upsell to Medium drinks, added food etc. Businesses will want to make money. Again as I said is it the end of the world for them to ask. Just be nice back.



But most places you go to will try and up-sell and make their business some money.

I just don't see the problem with people asking this. If it makes you feel awkward then surely thats more your problem rather than either the sales assistant or the business you're frequenting. Sales Assistant are there to make their business as much money as possible whilst maintaining good customer service. If your idea of good customer service is being entirely left alone and only purchasing your one thing, then you're never going to be happy.


Four questions is at least two questions too many IMO.
 
Yes but you got snarky at the end after like 3 questions. It's their job just say "No thanks" and be nice. It's their job.

I wouldn't personally describe 'Yes I know' and 'Yeah, because it says it on the box, which I've read' as snarky... but maybe that's just me. Ultimately not everyone's idea of good customer service is the same.
 
Small UK games retailers are thriving after customers flocked to them to buy Mass Effect 3.

Indie retailers have seen sales spike as GAME fails to stock top new releases such as Street Fighter X Tekken, Mario Party 9 and the aforementioned Mass Effect.

“We’ve just had our best weekend of game sales for many years,” Barkman Computers’ owner Nick Elliott told MCV. “Even if GameStop pop up next week, rebrand the stores and make everything OK, we have a new army of local customers who remember we exist.”

The Game Guide’s editor Chris Ratcliff, who provides over 250 stores with an EPOS till system, added: “The indies I’ve spoken to in the last few days have reported a mini-boom by concentrating on the premium games unavailable from GAME last Friday.

“In the past two months we have seen an increase in people enquiring about and taking on our systems, which shows there is a renewed confidence in the indie sector.”


Independent retailers have also been able to source Collector’s Editions that GAME would normally sell exclusively.

“We managed to pick up 200 Mass Effect 3 Collector’s Editions, so we had a busy midnight launch with lots of happy customers,” said Chris Muckell from Xpress Games. “In the short term we’ll have an increase in sales.”

Steve Smith from Dailys added: “Stocking up now will pay off later and fill the customers with confidence that there is life after GAME.”

http://www.mcvuk.com/news/read/indies-profit-from-game-shortages/092826?
 

PaulLFC

Member
I just don't see the problem with people asking this. If it makes you feel awkward then surely thats more your problem rather than either the sales assistant or the business you're frequenting. Sales Assistant are there to make their business as much money as possible whilst maintaining good customer service. If your idea of good customer service is being entirely left alone and only purchasing your one thing, then you're never going to be happy.
That makes no sense whatsoever. So just because someone doesn't want to be asked question after question, just wants to buy something and go, they have a problem? That's completely nonsensical. I have no problem with sales assistants doing their job, it's what they've been told to do - I do have a problem with the management insisting that people be asked to purchase additional product after additional product. It does not make for good customer service - if I really wanted points, or a controller, or some other accessory or game, I'd bring it to the till before I was asked about it.

Your last sentence is not true either. I've been to PLENTY of shops that just take the money for what I want to buy, give me my change and that's that. Quick service, and the customer leaves happy with the product(s) they wanted.

Once again, I don't blame the staff for this, and I don't blame customers either - I blame the management.
 
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