Are American fans really upset? That would be a big surprise to me, Jochen Lösch, the president of international business for Traffic Sports Marketing, said in a telephone interview from company headquarters in São Paulo, Brazil. We offered the matches to everyone, but the amount of money we got offered was simply to low.
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We negotiated with M.L.S. and SUM on behalf of ESPN, maybe the problem lies there, Lösch said. I dont know if they understand the value of U.S. soccer. He added: Im a little surprised to hear people moaning about beIN. Everyone should be happy because they want to build a real football channel. No channel in the U.S. thinks they have to pay money for U.S. games. They seem to think there is not a big appeal. If now they are complaining, maybe they underestimated the value. I think everyone should be happy beIN is taking over. Its good for U.S. football.
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The North American audience should be happy that beIN entered the marketplace, he said. Finally someone gives the performances of the national teams in the Concacaf region the value they deserve, especially the performances of Team U.S.A.