Nerdkiller
Membeur
I'm more confused with American Sniper getting a 20% increase from last week. What in America constituted that getting a rise?
Wkd Box Office 0501-0315 - The age of Marvel continues...
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MrPink93485
Member
I think American Sniper hit discount theaters this week given the small jump in theaters.
We're talking about pretty small numbers. the difference between that 15% drop and a more usual 35% drop is like $500k. Google tells me that there were about 340 drive in theatres left in the US. Avengers had a $44k PTA.
Messofanego
Banned
I've heard that Unfriended is actually quite good and refreshing. An old premise made interesting because of a modern device and a focus on just one camera. Helps that they used actual programs rather than bad mock ups, and shows an actual understanding of them while past movie directors never knew what to do with social media.
But I bet the acting is bad enough that I won't watch it.
Avengers 1 only had midnight screenings.
Avengers: Age of Ultron basically opened on Thursday with screenings as early 7 or 8PM, and all the money from those screenings counted towards its weekend total.
I don't think the boxing match is a decent excuse for AoU's failure to outperform its predecessor, considering that it had all those extra screenings.
I'm not even sure what the point of these records is supposed to be if "Weekend" is suddenly going to include all of Thursday's grosses now. At what point does the creep end? How long before Weekend means "Wednesday through Sunday"?
Avengers: Age of Ultron basically opened on Thursday with screenings as early 7 or 8PM, and all the money from those screenings counted towards its weekend total.
I don't think the boxing match is a decent excuse for AoU's failure to outperform its predecessor, considering that it had all those extra screenings.
I'm not even sure what the point of these records is supposed to be if "Weekend" is suddenly going to include all of Thursday's grosses now. At what point does the creep end? How long before Weekend means "Wednesday through Sunday"?
Thursday previews mostly just took the place of midnight showings. We have examples (like the twilight series) that show the difference between the two isn't all that large.
Miles Quaritch
Member
I think AoU did extremely well, taking the second most first weekend gross of all time, but I do wonder how much the mostly tepid of word of mouth and releasing in other markets before the US hurt the movie.
There was over a week for people to share their impressions and from what I've seen, most of those impressions aren't anywhere near as positive they were for the first movie nor is that same level of buzz that surrounded the first movie.
Not sure if Ultron simply wasn't an intriguing villain, but there's definitely something about AoU that didn't hit the same note as AA and it's not for a lack of phase two movies, Winter Solider really set the tone well for AoU, so who knows what happened.
There was over a week for people to share their impressions and from what I've seen, most of those impressions aren't anywhere near as positive they were for the first movie nor is that same level of buzz that surrounded the first movie.
Not sure if Ultron simply wasn't an intriguing villain, but there's definitely something about AoU that didn't hit the same note as AA and it's not for a lack of phase two movies, Winter Solider really set the tone well for AoU, so who knows what happened.
I don't think there's a very big difference in the quantity of screenings for Friday midnight vs. Thursday night. And the fight contributed to a 30 percent drop off in Avengers tickets, so yeah it had an impact.
Twilight doesn't seem like a relevant example. Twilight has an older rampant teen/mom audience so most of them can go to a midnight showing anyway. When tickets for earlier shows were sold they just went to the earlier shows.
The following audience for Avengers is way different. Avengers screenings at 7 or 8PM means you can take an 8-12 year old kid out to see it, whereas you couldn't have done that when the only screenings were at midnight or later.
Where is this data from? Not to say that the fight didn't have some kind of impact, but that Age of Ultron had some fairly massive advantages over its predecessor. I also strongly doubt that there's too much crossover between the kids, families, and teens excited about Ultron and the people looking to spend $100 on a pay per view boxing match.
I would imagine that you don't have kids of that age, because few parents are going to have their younger children out until 10-11pm on a school night. We're talking about a film that is over 2.5 hours long when you throw in the trailers. 22% of the entire weekend business was families. I doubt even 10% of the evening preview business was family based, and at that point, we're squabbling over less than $5M out of a $188M opening.
-Plasma Reus-
Service guarantees member status
Avengers 1 was also released overseas at least a week before it was released in the US. Releasing overseas helps with gross and hype, more so than releasing in the US first. Overseas market is much more important now than it ever was. AoU is grossing much more overseas than it is in the US. Releasing overseas first also helps curb piracy.
ryutaro's mama
Member
Its all up to these guys now
To do what?
http://www.vulture.com/2015/05/ultron-survives-mayweather-nabs-187-million.html
And then you figure that there were far more than just those 3 million people actually watching the fight (and not in a movie theater) since, as has been pointed out, no one is dropping $100 on PPV to watch by themselves.
The Elite
BOSS
I wonder if the actuals will look a lot different if people try to catch a Sunday show.
Razgriz-Specter
Member
How is it not, at the very same theaters
Avengers 1
LieMax : 12:00
3D : 12:00,12:00
Regular : 12:00, 12:00
Avengers 2,
LieMax : 7:00, 9:45, 12:15
3D : 7:00, 7:30, 8:00, 9:30, 10:00, 10:30, 12:00, 12:30
Regular : 7:00, 7:30, 8:00, 8:30, 9:00, 9:30, 10:00, 10:30, 11:00, 11:30, 12:00
He's suggesting that mixed word of mouth hurt the film this time (Avengers 1 had great word of mouth), but Iron Man 3 didn't exactly get universal praise and that was released early overseas as well.
A more extreme example would be X-Men Origins Wolverine, which leaked online a month early, was shit, and still opened to $85M.
MrPink93485
Member
To be fair here, it simply decreased 30% from the previous 'day' because it didn't have 27 million in Thursday screenings. Even without the fight, it still probably would have dropped 20% or so from Thursday/Friday gross.
There's also the point that a 7-8PM screening is going to be a lot more appealing for virtually everyone and not just people with kids, so it's easier to get people into seats.
I'd be curious to look at actual data though. Are there any websites that actually provide box office totals for Thursday alone, and don't just lump all those sales into Friday? I tried to look at the daily numbers on Box Office Mojo and Avengers has simply been removed from the Thursday list.
Star Wars maybe?
You can go back and look at the reports for preview numbers for pretty much any film. You just need to google.
Iron Man 2 made $7.5M off midnight shows. It's first day was $51.2M, so midnights counted for 15% of the first day.
Iron Man 3 made $15.6M off midnight shows. Its first day was $68.3M. midnights counted for just under 23% of the first day.
If you argue that the drive to see these films first showing was proportionally the same, Iron Man 3 should have seen a midnight tally of $10.2M, meaning its weekend would be inflated by $5M. However, if you look at the Friday share of both films (vs what they made all weekend), both are sitting at 39%, previews included. Taking out previews, IM3's Friday was proportionally smaller, and its Sat/Sun larger.
So is it a case of Thursday previews being some unfair advantage, or do some of the people who would have gone on Friday, just go on Thursday instead? Either way, we're arguing over less than 3% of the weekend take.
RumblingRosco
Member
The idea that the Kentucky Derby stole the Avenger's lunch is making me laugh out loud. I'm not saying it wasn't the case (I have no idea if it really did or not), but it is just such a funny idea to me.
Purely anecdotal, but I don't remember seeing any kids in my 7pm showing or coming out of the theater next to it (or on line for the next showing, for that matter).
Hero_of_the_Day
Member
Insanity.
There were parents with kids at my 10pm showing, which annoyed me greatly.
Razgriz-Specter
Member
Parents used to bring their kids to Midnight releases back in the day, Dark Knight Rises(probably the last big pure midnight release) had loads of kids 10 and under.
That reminds me that there was a parent with a three year old at my Watchmen midnight.
Hope he liked the blue penis.
SonicMegaDrive
Member
The 17-year old 3-year olds at my Watchmen showing sure did.
MiamiWesker
Member
Still great but I totally thought it would break the weekend record. Star Wars will be the biggest movie of the year as I always expected.
PHOENIXZERO
Member
Wow, yeah I bought into the hype that it would blow away the original's first weekend.
Obliterator
Member
I think Sunday is going to be bigger than they thought. Either my area like Avengers more than the rest of the country or something. All theatres near me are sold out for Avengers showings
PhoncipleBone
Banned
NOT A RECORD!
Well, the $200m opening club stays at 1. Still an impressive opening.
How odd is it that a $180m or so opening and being the number 2 opener of all time can be considered disappointing for many. Such is the way of things though.
Well, the $200m opening club stays at 1. Still an impressive opening.
How odd is it that a $180m or so opening and being the number 2 opener of all time can be considered disappointing for many. Such is the way of things though.
SquareEnix logic?
Same thing happened with TDKR in 2012. That was the #3 of all time opening, and would have been #2 without 3D surcharges.
My country sales for A2 are insane, but the drop will be abysmal as WoM as been super meh, with a couple of guys pointing out the cheap cgi, keep in mind that these are the same people that love Adam Sandler. So yeay, A2 will do better than 1 thanks to China, but it should do much, much better, lost opportunity.
which country?
PhoncipleBone
Banned
"2 is not a winner and 3 nobody remembers." - Nelly, 2001
You know, I think you can make a good case that the opening weekend numbers might be essentially the same even without early preview showings.
Though at the same time it seems ridiculous to say that a boxing match on the 3rd night of the movie's run really hurt the box office. Everyone had plenty of opportunity to see both the Mayweather fight and Ultron.
The larger Sunday's drop is, the less people can blame the fight. Iron Man 3 dropped 31% on Sunday. Right now, Disney is anticipating a 19% drop for Ultron, indicating the fight displaced some Saturday business. This makes sense given the fact that AoU actually made less than Iron Man 3 on that first Saturday, despite having a bigger Friday (even without previews).
Friday estimates were already suggesting that the weekend take would dip below $200M though, so the film was over-predicted either way.
Colombia. Insane weekend, there were cinemas booking additional shoings since TUESDAY becasue the demand far far far surpassed thursday premiere and following weekend, we have somthing like 1200 cinemas in the country, I thnk.
No one thinks it will get the opening record, but it is very likely Star Wars will topple it for the #1 spot of the year domesticallly. Avengers will almost certainly finish around 450-460. Star Wars should be able to do more than 500.
Freddy=Legend
Member
Based off what Marvel still has coming in the next few years....
Until James Cameron decides to release a movie in the Summer.
Almost certainly? We still have to see the second weekend drop for that, won't we? Also no guarantees SW will get 500+
Also BOM is talking about the opening weekend record there, context ..
No but if it follows the trend of recent big Marvel movies its multiplier will fall in that range go 440-450. If it has great legs it could hit 470 mil or so, that would be the ceiling here.
And I think it is a safe assumption to predict Star Wars will get 500 mil plus. It is already far more hyped than any movie since the first Avengers, without question.
But of course it could always fall short, no doubt. Ultron is a good example to not take things for granted.
Discotheque
Banned
Avatar had a pretty low opening (by these standards) of around <70 million and look how fucking far that film got
Not that I think Star Wars will come close to that but it will handily beat avengers 2 domestically. I dunno about worldwide tho which brand is bigger internationally?
Domestic's overrated anyways, ppl always ooh and Aah at dat overall ww gross
Not that I think Star Wars will come close to that but it will handily beat avengers 2 domestically. I dunno about worldwide tho which brand is bigger internationally?
Domestic's overrated anyways, ppl always ooh and Aah at dat overall ww gross
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