Wkd Box Office 05•01-03•15 - The age of Marvel continues...

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Yeah, but James Cameron has a spell over people that nothing else seems to match, His films always have legs. It's tough to really compare anything to his films. Just look at Avatar; does it really look like a movie that would've taken over the box office for as long as it did? I never thought it would, then I ended up seeing it 4 times...

That being said, Star Wars will be massive & with the Holiday boost most films get in Dec. It should dominate that entire month. Even with it getting close to award season, no Oscar film will phase it.

I remember when I was waiting in line for Avatar in the theater (Lincoln Square IMAX 3D0. And all the people coming out had this look like they just saw Jesus and the lines were filled with positive chatter. And it definitely got me even more hyped as I went in. I never saw an audience have that kind of reaction like that before.
 
What!? Is mad max tracking bad? I thought the hype would get it at least a 70 mil opening weekend. :(

It's a movie in a franchise that hasn't had a sequel in 30 years. A franchise that was never that big to begin with. I'm surprised that it was even made.
 
What!? Is mad max tracking bad? I thought the hype would get it at least a 70 mil opening weekend. :(
Why would you expect that? It's r rated and not family friendly looking at all. It will be lucky to do 30 mil. Pitch Perfect is going to double its opening that weekend, easily.
 
Yeah, Mad Max is going to need to be a) really fucking good and b) have loud, boisterous word of mouth. Surviving summer is not going to be easy for that picture, but it could happen.

I know our semi-regular movie night group is foregoing the usual gathering that weekend to make a field trip to the theater, so that's about 12 adult tickets pre-sold.
 
Yeah, Mad Max is going to need to be a) really fucking good and b) have loud, boisterous word of mouth. Surviving summer is not going to be easy for that picture, but it could happen.

Bobby we need to make it happen

You all either go see Mad Max or I'll karate kick you in the ding dong
 
Boxoffice.com long range predictions have Mad Max at $38M opening $125 total with pitch perfect at $40M and $130 total
 
The actual weekend gross for Age of Ultron ended up being $191.27M

most other films got nice bumps from their estimates as well. The fight messed up everyone's Sunday predicts.
 
The actual weekend gross for Age of Ultron ended up being $191.27M

most other films got nice bumps from their estimates as well. The fight messed up everyone's Sunday predicts.
The fight just ended up bumping the Sunday numbers. I bet we'll still get excuses on how the fight would erase almost a 20M difference.
 
James Cameron knows how to appeal to male and female, and on top of that he can make something that appeals to your grown ass while putting a twinkle in the eye of your inner child.

He understands audiences.
 
I remember when I was waiting in line for Avatar in the theater (Lincoln Square IMAX 3D0. And all the people coming out had this look like they just saw Jesus and the lines were filled with positive chatter. And it definitely got me even more hyped as I went in. I never saw an audience have that kind of reaction like that before.
Avatar at the theater was like being in a 2.5 hour vivid dream. It was fun and different.
 
The fight just ended up bumping the Sunday numbers. I bet we'll still get excuses on how the fight would erase almost a 20M difference.

It was $16M.

The first Avengers made $82.8M from 3D showings, $15.3M from IMAX, and $8.3M from Large format (UltraAVX, DBox, etc) screens, for $106.4M in premium tickets out of the $207M opening.

Age of Ultron received $56M from 3D showings, $18M from IMAX, and $13.5M from large format 3D screens for a total of $87.5M in premium tickets out of that $191M opening.

2D ticket sales were about the same between the movies, but there was a big drop in 3D ticket sales. IMAX and Large format screens were doing huge business, but those are still pretty limited (and had a pretty large sell through, at least in big cities).

I wonder if theatre insistence on dedicating like 70% of the screens to 3D when only 30% of the gross (and an even smaller percentage of ticket sales) is coming from those formats hurts big films like this somewhat.

My local cineplex has 13 screen. 1 is IMAX, 1 is DBOX, 10 are 3D, and 1 is a regular screen. They don't even give you the option of seen Age of Ultron in 2D. You are stuck with 3D or premium format. If you don't think $16 for a 3D ticket is worth it, your options are to kick in another $3-7 for one of the fancy screens, or skip the film altogether.
 
The fight just ended up bumping the Sunday numbers. I bet we'll still get excuses on how the fight would erase almost a 20M difference.

Didn't some Marvel Studios exec blame Red Dead Redemption for causing Iron Man 2 to lose out on a lot of money during it's opening weekend back in 2010?
 
Ultron's monday was 13.2M, first one's Monday was 18.9M.

Sun to Mon drops are 67% (Avengers 1) and 74% (Ultron) but this is expected as the fight spillover was on Sunday.

With the revised numbers, yes.

Monday is way down from the first Avengers, but that was expected. On the plus side, Iron Man 3 made $11.3M. If you take their weekend ratios, Age of Ultron would have made $12.4M, so if that keeps up, the weekend hold might be a little better.
 
Monday is way down from the first Avengers, but that was expected. On the plus side, Iron Man 3 made $11.3M. If you take their weekend ratios, Age of Ultron would have made $12.4M, so if that keeps up, the weekend hold might be a little better.
Iron Man 3 had an awful multiplier, so beating that barely would mean this would end up 460-475M.
 
Age of Ultron made $13.13M on Tuesday for a $217M total

The Avengers was at $244M after the same point in time. Iron Man 3 was at $197M
 
Steeper weekday drops compared to the first one, which is not surprising since this one seems to have more mixed reactions than the first. It will probably have the normal 60% or so weekend drop then, and not the 50% the first one had.

Still, it will roll in the cash. Just not as much as they expected. Not domestically at least. Now to wait a week and see how big this gets in China.
 
ALL-TIME NON-OPENING TUESDAYS

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Obviously this isn't really bad for Avengers but I kinda hope it makes them rethink Thor 3.
2 is already considered one of if not the worst of the MCU and mix in the "more of the same" attitude people seem to have with Avengers 2 I think it definitely needs to be something really different to succeed.

Cap 3 is lucky as 1&2 were so different and now 3 should be a huge difference from all before it(hopefully)
 
Seeing how it seems like it's doing worse domestically than the original, im curious to see how it's doing worldwide right now. Anyone know? Last I heard, it was breaking records and exceeding the original when it opened in foreign markets which is why im surprised it's not doing as well here.
 
Seeing how it seems like it's doing worse domestically than the original, im curious to see how it's doing worldwide right now. Anyone know? Last I heard, it was breaking records and exceeding the original when it opened in foreign markets which is why im surprised it's not doing as well here.
Almost all (even shit tier movie sequels) are doing better overseas, it's not an achievement to improve on the first one. After Furious 7, the least Ultron should do overseas is hit the 1B mark.
 
Obviously this isn't really bad for Avengers but I kinda hope it makes them rethink Thor 3.
2 is already considered one of if not the worst of the MCU and mix in the "more of the same" attitude people seem to have with Avengers 2 I think it definitely needs to be something really different to succeed.

Cap 3 is lucky as 1&2 were so different and now 3 should be a huge difference from all before it(hopefully)

Rethink Thor 3?

Do you know what Thor 3 is? It's Ragnarok! The end of days in Asgard. Thor 3 is supposed to be the Winter Soldier of Phase 3, the movie that fucks the status quo.
 
I wish I followed the box office more when Avatar came out. Sounds like it was a crazy time.

The slow realization, a few weeks after release, that it was going to be Cameron himself who would finally top Titanic's haul was pretty fun to experience. Lots of projections, followed by actuals coming in way the hell over projections. Week after week.
 
The slow realization, a few weeks after release, that it was going to be Cameron himself who would finally top Titanic's haul was pretty fun to experience. Lots of projections, followed by actuals coming in way the hell over projections. Week after week.

That shit was madness. 100% absurdity if you had told me that a few weeks, hell days, beforehand.

All the Ultron stuff is telling me is that it's time to sign Robert Downey Jr. for like 20 films
 
I take back what I said earlier. The end times are upon us. Humanity is fucked. Make sure you say goodbye to your wife and kids before you escape with your mistress into your happening bunker.
Insane troll posts won't fill the disappointment void that Ultron has left some people with :P
 
Rethink Thor 3?

Do you know what Thor 3 is? It's Ragnarok! The end of days in Asgard.
Yes but its still going to be much of the same Thor.
I think after 1 decent movie and a decent showing in Avengers 1 then a bad movie and poor showing in Avengers 2 Thor 3 has a tough hill to climb.

Kinda how I would feel for myself about an Iron Man 4 but CW at least will put Tony in different interesting light(good or bad) at least.
 
I really hope they make good on their promise about Ragnarok being Thor's Winter Soldier. I view that statement as not a shaking up the status quo, but about opening the world's eyes to how awesome and badass the character can be.
 
Seeing how it seems like it's doing worse domestically than the original, im curious to see how it's doing worldwide right now. Anyone know? Last I heard, it was breaking records and exceeding the original when it opened in foreign markets which is why im surprised it's not doing as well here.

Worldwide total for Age of Ultron including yesterday's tally is about $695M.

The film will be over $900M by the end of this weekend. China's release is next Tuesday, so it will probably cross $1B then or on Wednesday.
 
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