TLOU second half was much better than the second half. And I enjoyed the original dark souls the more the further it went on. (it was recent for me because I just finally got around to beating it.)
And I found the 2nd half of Dark Souls, one of my all time favorite games, to be much poorer than the first half. Fact: opinions vary.
You would think, and someone already sneakily alluded to this, that if a developer is fairly confident that they have at least a good game on their hands, they would allow early reviews.
Review embargoes for good games seem to only hurt those games. The embargoes generate hype, sure, but they also make people rethink preorders and generally second guess their decision to spend their hard earned cash on the games.
Bad to below average games? Sure, I understand embargoes for those. But I guess it would be really obvious if only poor games had embargoes.
Not sure what the answer is, but I feel confident that embargoes for quality games do their sales no favors.