Gamasutra: PlayStation Vita's biggest challenge: Convincing developers

"Problem" from a market perspective.

What the hell are you guys talking about? Tell me how the SNES, GEN, TG16, N64, PS1-3, Xbox, XBox 360 was developed to solve a "market problem" like you guys are talking about.
 
Eh maybe, but it sure is sad to think that a device like that would kill of such a huge part of the indestry. Its a less powerful, more expensive device, with a large monthly fee, and only has games that wouldn't even sell at all at 5 dollars because they aren't frankly even worth that.

Well I think a lot of times people do see the price of 3DS and Vita games and are just disgusted that they are so expensive when compared to iOS games. That Penny Arcade comic was extremely accurate for how the general public feels.
penny_arcade_20110801_3ds.jpg


The Vita is using out-of-the-shelf Mobile parts and is getting almost nothing from Mobile developers. I was actually expecting that games like Real Racing 3 to be coming for the system.

I would not be surprised to see at least Gameloft port any and every game they can to PS Mobile.
 
Well I think a lot of times people do see the price of 3DS and Vita games and are just disgusted that they are so expensive when compared to iOS games. That Penny Arcade comic was extremely accurate for how the general public feels.

And you tell me how well quantity over quality and cheap but crappy games worked out for the industry when it was happening to the Atari 2600.
 
If Sony won't support the VITA, what reason do we have to expect them to do any better with the PS4?

I know I sure don't.

That's why they won't kill it. It could sour 3rd party developers and compromise the support for the PS4, they wouldn't risk it.


What the hell are you guys talking about? Tell me how the SNES, GEN, TG16, N64, PS1-3, Xbox, XBox 360 was developed to solve a "market problem" like you guys are talking about.

The fact that you don't see it, doesn't mean it doesn't exist.
 
The worrying thing is that despite recognizing that there is a problem with third party developer confidence, at no point does Shuhei suggest that this is changing anytime soon.

As a few others have stated, if developers are to come aboard (once Sony actually figure out what it is they have to do) it will be some time before things change. And it could be all over by then.
 
And you tell me how well quantity over quality and cheap but crappy games worked out for the industry when it was happening to the Atari 2600.

I never said it was good for the industry. Only that that's just the climate the industry is in these days. I don't game on my phone and I only ever get games on my iPad because I have a ton of free iTunes credit.

That said, I'm the minority who would rather spend $40 on a 3DS or Vita game than $40 on 40 $1 iOS games. Fact is, the minority is extremely small compared to the majority. 2 million Vita owners compared to what, 200 million or so iOS owners?
 
The fact that you don't see it, doesn't mean it doesn't exist.

Fine, but at least tell me what the market problem was that existed for those other systems. Hell even the orignial PSP. There wasn't really a problem in the market that needed correcting there, but it sure did go on to sell tons of units.
 
The vita is still at a stage where most big budget games wont make there money back.

Sony needs to go and moneyhat some big third party system sellers to get the ball rolling and give people a reason to buy the console so devs can make money on the system.

Get a Final Fantasy or a Kingdom Hearts. They always sold even on the psp.

Get a REAL Call of Duty game made by the COD people that actually looks and plays like a COD game.


Thats what should have happened at e3/gamescom/TGS but is just hasnt happened.
 
I'd say it's already too late.

The Wii is very strong evidence for how this works. While the system had obvious and enormous early success, its competing systems already had GTA IV, Call of Duty IV, Metal Gear Solid IV, Final Fantasy XXIII, Bioshock, Assassin's Creed, and many other games already well in to development before they or the Wii even launched. In retrospect, it's obvious that the Wii was never going to get substantial support when the deck was already so thoroughly stacked against it before it even launched, no matter how successful it was afterwards.

A significant portion of a system's software success -- if not the majority of it -- is already decided before the system even launches. Keep in mind that these days, any game releasing within the first year or two of the system's release almost certainly began development before the system itself had sold a single unit. If everyone decides a system isn't going to sell well before the system releases, then the first year or two are going to be very barren -- and if the system sells well out of the gate after all, it's likely to fall off later, because now it doesn't have much software to support that good early start!

The Vita appears to be in that negative-cycle situation. It didn't get automatic support out of the gate, and there's no reason to suspect it's going to get it now that it's off to a slow start.
 
Wait, they really thought that third party support would magically materialize for no reason after launch?
Sounds like it. Basically like N64 era Nintendo, build it and they will come.


This is a terrifying fact. (okay not quite 'terrifying' but deeply deeply worrying). I pointed out Vita had no strategy when coming to market - the product was just 'made', shown then mass developed. Sony in automatic; no one told the engineers they didn't want another PSP; and I doubt there was ever an official strategy to make one. It just 'happened' in the Sony labs as they tinkered and put together some things they felt made a good product. Then no one at management questioned the device or asked about costs.

Sony didn't have a definition of the Vita. Your suppose to go into development of hardware with a clear definition of what you want to develop. Thats the point. Did Sony miss the Wii or something? Their management don't have any control over the company whatsoever, it acts independently of them.
Their plan to "show the way" reminds me a lot of Nintendo's Wii era 3rd party approach. It doesn't work.

It's a bit alarming that SCE almost seems to have adopted the worse ideologies and practices that historical Nintendo used in 3rd party relations and approach. It's a bit insane given how PlayStation rose to success and SCE used to operate. All this also is coming from Yoshida, who's considered one of their more capable and aware execs... PS4 will be interesting to watch unfold.
 
Sony should find a way to get it under $99 before Nov 2014 and make it the controller for the PS4 launch. Like Wii U but better, and can play its own games on the go.
 
A lot of people on GAF are the very much the target of Vita in the early days. When many or most don't think it's doing it right, Sony should be pretty fucking worried about Vita's chances. (Not that you couldn't guess at its chances well before launch, anyway.)

I just don't understand why a device that is so technically sound is so feverishly disliked. It's plastic. Folks are so smug about their self professed wisdom in not buying one.
 
I just don't understand why a device that is so technically sound is so feverishly disliked. It's plastic. Folks are so smug about their self professed wisdom in not buying one.

I don't think it's disliked. I just think people don't see the need to own one.
 
The vita is still at a stage where most big budget games wont make there money back.

Sony needs to go and moneyhat some big third party system sellers to get the ball rolling and give people a reason to buy the console so devs can make money on the system.

Get a Final Fantasy or a Kingdom Hearts. They always sold even on the psp.

Get a REAL Call of Duty game made by the COD people that actually looks and plays like a COD game.


Thats what should have happened at e3/gamescom/TGS but is just hasnt happened.

I kind of agree. That's why I think Declassified and Liberation are its best hopes right now. Not ports, but new games in franchises console gamers love that are more suited to portable.

At the same time though, I personally think the Vita should be (or should've been) marketed as basically a 4" tablet with buttons. It probably could be with the right usability software. A tablet that also plays COD? Could've been big.
 

I'm well aware of what it means to have a problem to solve when coming to market with a product. It's just historically when it comes to video game systems, the concented need for better graphics and better controlls have alway been enough, and the vita solves both those problems.

Of course many other factors lead to the success of consoles beyond those two things, but those two things have always been enough to warrent new generations of consoles and the vita is a new generation. If you are going to say that things are different now you are going to have to explain more.
 
The Vita appears to be in that negative-cycle situation. It didn't get automatic support out of the gate, and there's no reason to suspect it's going to get it now that it's off to a slow start.

It's probably gonna be a lot worse for the PSVita. As you said, the Wii was really popular, publishers and studios at least had an incentive to create games for it even after they started working on PS3/360 games. I think PSVita third-party future entirely depends on AC: Liberation and Call of Duty. If these two games are not successful, companies won't try anymore and games already in development might be cancelled or switch to another platform.
 
Well I think a lot of times people do see the price of 3DS and Vita games and are just disgusted that they are so expensive when compared to iOS games. That Penny Arcade comic was extremely accurate for how the general public feels.

the solution for me is ten bucks games like the ones on psn like journey,etc

so far!

(Not saying killing Vita is right, but the damn thing is pathetic and if you can't get your own studios on it like Nintendo does with the 3DS, you look like fools.)

killing the system is stupid,and the last time i checked the output from nintendo on 3ds wasnt stellar either,(even luigi is done by next level games) sony is only almost the one who is doing big games for the system (wipeout,uncharted,killzone,all stars,little big planet,sly cooper,etc) so its a bit unfair that whole "sony is not doing any games for the system and nintendo is doing a lot of games for the 3ds.
 
I'm well aware of what it means to have a problem to solve when coming to market with a product. It's just historically when it comes to video game systems, the concented need for better graphics and better controlls have alway been enough, and the vita solves both those problems.

Of course many other factors lead to the success of consoles beyond those two things, but those two things have always been enough to warrent new generations of consoles and the vita is a new generation. If you are going to say that things are different now you are going to have to explain more.

I think your original hypothesis is incorrect.

The reason that new video game systems come out is not because there is a "need" for better graphics, controls, etc. but it is because the market wills it and competition dictates it.

Sales of platforms that have been out on the market become stale and start to decline. By staying in the decline phase without creating a new replacement product some new/different company would come along and create that product, therefore potentially stealing customers.

The questions that should be asked at this point is where does the new product fit. Is the market the same as it was before? What are the prevailing trends now, as well as in the future lifespan of the product? Etc.

If you're asking me if the market is different now than it was when the PSP launched? Well that's an obvious yes. Sony released a 2004 product in 2012. And I can't understand why more explanation would be required.
 
I just don't understand why a device that is so technically sound is so feverishly disliked. It's plastic. Folks are so smug about their self professed wisdom in not buying one.

If there's no games that appeal to a person, why buy it. A good game doesn't mean it's a must-have "killer app". The killer app brings people to the console, the good games keep people playing it.
 
All I want is a portable NHL game :(
 
The Vita is dead. I dont think sony will pull the plug but I dont see things getting any better.

3 games were announced for NA yesterday. The system is clearly in trouble, but for the people who own one, there's actually a pretty good amount of interesting stuff to play. It's not like I need 100 games for the thing. Even games that probably aren't going to do that well like Silent Hill: Book of Memories I can see getting thrown in the instant game collection on PS+ for Vita. Over time, it'll continue to pick up a slow trickle of people buying it. Assassin's Creed and Call of Duty won't hurt either. Soul Sacrifice will push some people to pick it up. And they already said they're redesigning it so they can offer a price drop.

Will that all save it? I don't know, but it'll still be around for a while yet.
 
EA says buy FIFA, and Madden if you want NHL.

Basically we're never getting NHL. Hope for one of those iOS hockey games to get ported to PSMobile with physical controls I guess.

EA have even already given up actually developing Fifa, they just slapped a new name on the box
 
At this point, throwing money at Vita is will just be fruitless endeavor. I know owners of the system don't want to hear or consider Sony killing the system, but if they actually want a healthy video game division Vita is the last place they should be throwing money. The only reason Nintendo is even still a contender in the portable race is because of Mario. If anyone outside of Nintendo had released the 3DS it would be deader than Vita.
 
Did Sony ever come out and say:

"...In retrospect, there are so many options for consoles now that we cannot take it for granted that our new platform would be supported by gamers, like [it would've been] many years ago."

after the PS3 debacle? Because all these assumptions for success without any real planning behind it seems like a pattern.
 
At this point, throwing money at Vita is will just be fruitless endeavor. I know owners of the system don't want to hear or consider Sony killing the system, but if they actually want a healthy video game division Vita is the last place they should be throwing money. The only reason Nintendo is even still a contender in the portable race is because of Mario. If anyone outside of Nintendo had released the 3DS it would be deader than Vita.

The system literally launched 7 months ago in North America, it hasn't even had its first holiday season yet. It has sold a couple of million units WW. I think it's a victim of its own expectations as much as anything, it's kind of crazy to talk about euthanizing it already.
 
At this point, throwing money at Vita is will just be fruitless endeavor. I know owners of the system don't want to hear or consider Sony killing the system, but if they actually want a healthy video game division Vita is the last place they should be throwing money. The only reason Nintendo is even still a contender in the portable race is because of Mario. If anyone outside of Nintendo had released the 3DS it would be deader than Vita.

Sorry. Not going to happen. You don't cancel a product after 7 months.
 
The system literally launched 7 months ago in North America, it hasn't even had its first holiday season yet. It has sold a couple of million units WW. I think it's a victim of its own expectations as much as anything, it's kind of crazy to talk about euthanizing it already.


Do you realize how horrible a "couple of million units" is?
 
3 games were announced for NA yesterday. The system is clearly in trouble, but for the people who own one, there's actually a pretty good amount of interesting stuff to play. It's not like I need 100 games for the thing. Even games that probably aren't going to do that well like Silent Hill: Book of Memories I can see getting thrown in the instant game collection on PS+ for Vita. Over time, it'll continue to pick up a slow trickle of people buying it. Assassin's Creed and Call of Duty won't hurt either. Soul Sacrifice will push some people to pick it up. And they already said they're redesigning it so they can offer a price drop.

Will that all save it? I don't know, but it'll still be around for a while yet.

Three niche Japanese games that won't sell any systems, yes. And a price drop won't help if there still aren't any games that would realistically be system-sellers on any handheld, which remains very much the case.

Sorry. Not going to happen. You don't cancel a product after 7 months.

Sony obviously can't and won't pull the plug now, since they're still preparing big-ish pushes for COD/AC in the West and (seemingly) GE2/Soul Sacrifice in Japan. After that, the DC option is definitely on the table.
 
EA says buy FIFA, and Madden if you want NHL.

Basically we're never getting NHL. Hope for one of those iOS hockey games to get ported to PSMobile with physical controls I guess.

Madden was terrible. Framerate was terrible in cutscenes and they didn't even bother to update the team statistics.
 
The system literally launched 7 months ago in North America, it hasn't even had its first holiday season yet. It has sold a couple of million units WW. I think it's a victim of its own expectations as much as anything, it's kind of crazy to talk about euthanizing it already.

No, you could probably find the lowest expectations anyone had prelaunch and Vita has sunk lower than that in sales. It is one of the worst selling video game hardware in a long time. Also the system had a holiday season in Japan and it did terrible after the first week.

Sorry. Not going to happen. You don't cancel a product after 7 months.

What tech world do you live in? It's not going to be cancelled until at least after all the products they have in development (killzone, soul sacrifice, tearaway) are released, but I highly doubt they put any more resources into it than that.

The thing I don't think people realize is that every decent sized game that has been announced/released for Vita all started development before anyone saw much of sales disaster the thing would be. TGS showed what future support looks like now that people have actually seen the real sales.
 
It needs more than just price.

Apps and .99 cents games.
Needs software that shows why this device should exist


No, no and no.
This is the reason why the Vita hasn't an identity yet. It doesn't know if it wants the iphone players or the consoles players, so it throw random things at both. That's not how you design or market a console.

There are obvious, simple things to see with the Vita, in my opinion. For exemple, the first time i saw it, i could say : This thing will never ever be sold at someone who's not an avid gamer. There is NO reason for it. Everyone and their cousins have a smartphone, especially people who can buy a 250$ portable. The only reason you would like to add a bulky thing with sticks and buttons in your bag, is that you're a gamer. Not a new, occasional gamer. You're a true gamer!

And you already have a smartphone if you want to play shitty, or not shitty ios games. So the reason you bought that console, the only reason, is for its sticks and buttons. WHY in hell would you buy a 250$ giant console with buttons to play small games with touch control.. why..

The only reason Vita exist is for people who want something ELSE than that..
 
The thing I don't think people realize is that every decent sized game that has been announced/released for Vita all started development before anyone saw much of sales disaster the thing would be. TGS showed what future support looks like now that people have actually seen the real sales.
SCE's failure to announce any major new projects at TGS speaks volumes.
 
I still don't understand why such a large portion of GAF has such strong disdain for the vita.

A significant portion of Nintendo fans were rubbed the wrong way when people suggested the Vita would curbstomp the 3DS for months. It's this awful fanboyism fuel thats truly pathetic. 3DS isn't doing so hot either, but poking fun of the Vita is the new 'it' thing.
 
As others have stated, this statement absolutely blows me away. If this is representative of Sony as a whole -- and not just Yoshida's analysis -- then I have given Sony far more credit than they deserve for a very long time.

To be specific, I thought Sony understood how tenuous and fragile third party support is; that support is built on trust, faith, and belief that a game starting development today will be profitable when released on a specific system 1, 2 or even 3 years down the road.

This is a big reason why Nintendo has struggled with support; entering in to this generation, developers did not expect or believe the Wii would be such a massive hit, and even once it was, nobody expected it to continue that way because the support was going to be so thin a few years down the line (and on that second count, they were right). And so despite the Wii's enormous success, the system never got developers believing in its long term potential -- a self fulfilling prophecy which ultimately proved fatal. By contrast, look at the PS2. Despite that system's shortcomings (without even considering the PS2 read disc errors, the PS2 was, unlike the PS1's famously cheap and easy development environment, considered difficult to develop for in its time), the PS2 already had MGS2, Devil May Cry, Onimusha, FFX, and GTAIII (Which in retrospect was the most important) all planned as exclusives games in development before the PS2 even launched. These titles made the PS2 a great system even if it was difficult to develop for and wasn't quite as powerful as the Gamecube or Xbox.

I assumed Sony understood this; that this support was built on faith and good will. I thought they understood long ago how important and difficult it was to earn this trust from third parties, and that this serious understanding was a significant part of what allowed them to outflank and outcompete Nintendo so thoroughly for over a decade.

But perhaps I was wrong. Perhaps Sony thought that this support was something they magically "deserved" because they are SONY and therefore everyone will always be loyal to them forever. Instead of viewing Sony's great successes as 1) The PS1's strategic outmaneuvering of Nintendo's N64 and 2) Sony's understanding of how important it was to keep the fragile but highly profitable third party alliances made in that time period alive across generations, I may now view Sony as a company that had one really good idea with the PS1, and who have been coasting on that success ever since, simply assuming they would get support and dominance because they deserve it.
I assume that he is referring to the PS2 days (and maybe later PS1 days as well) because he says "many years ago". "Everyone" developed for the PS2, so it was kinda expected to get continued 3rd party support on the PS2 further into its lifecycle.

I dont think they have this viewpoint today, especially not with the Vita seeing the later PSP support in the west. Xbox 360 and upcoming WiiU will also be competitors to the PS3 regarding 3rd party support. I'd be very surprised if they take it for granted today seeing what happened to the PSP and PS3.
 
I honestly think the biggest problem is that Sony's reason for developing the Vita was because despite the PSP resurgence in Japan circa 2010 it was deader than dead in the West. So they decided to make a new system that would address the areas they thought would entice Western gamers (HD Graphics, Capacitive Touch, no UMDs, 2nd Analogue Stick etc.) and assumed the PSP audience in Japan would just automatically migrate over to the Vita so they'd suddenly be successful in both territories, not just Japan.

Remember how one of the first games announced at the unveiling of the NGP was Call of Duty? Why would that be their headlining game during that press conference if the system was mainly designed to address the Japanese market?

What Sony failed to recognize was that the PSP flopped in the West not because it didn't have HD graphics, or a touch screen, or a 2nd analogue stick. Those were certainly problems, but the major reason the PSP failed was because in general the West simply prefers gaming on a bigger screen ala HDTV or a PC, and the only reason it ever resorts to portable gaming is when it offers an experience they simply cannot get on a console or PC. The DS was a major success because of games like Nintendogs, Ace Attorney, Professor Layton, all of the Touch Generation games, they all used the unique dual-screen layout and touch screen controls to provide an experience you couldn't get on any home console, at least not at the time. And now with the smartphone market muscling its way into the Western portable gaming market, the Vita just had no reason to exist, and sadly still doesn't. None of the "big" Vita titles are games that couldn't have been on a console, and they have been/will be largely ignored by the market. Even Nintendo is struggling in the West in this space now, only holding on because of a drastic price cut and a lot of overtime from their most reliable plumber. And even then, NSMB2 isn't exactly lighting the charts on fire here. And if Nintendo is stuggling with the 3DS in the West with it's stronger IPs and at least slightly more unique features (the 3D didn't sell the system over the smartphones here in the way they hoped it would), the Vita never stood a chance.
 
A significant portion of Nintendo fans were rubbed the wrong way when people suggested the Vita would curbstomp the 3DS for months. It's this awful fanboyism fuel thats truly pathetic. 3DS isn't doing so hot either, but poking fun of the Vita is the new 'it' thing.

Yes the only way people could say the thing selling worse than the Dreamcast is doing terrible is if they are crazed Nintendo fanboy. Makes complete sense

But if we're going to talk about the 3DS, while it's doing mediocre in the west, it's the dominant system in Japan. Sony would kill to have mediocre sales anywhere.
 
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