Circana March 2025: #1 AC Shadows #2 MLB The Show #4 WWE 2K #5 Split Fiction #8 Bleach ; PS5 #1 Units + Rev, XBS #2 Units + Rev

Thick Thighs Save Lives

Thick Thighs Save Lives

NeoGAF's Physical Games Advocate Extraordinaire
State of the market

March 2025 projected U.S. consumer spending on video game hardware, content and accessories declined 6% when compared to YA, to $4.7B. Assassin's Creed: Shadows debuted as the best-selling game of March, ranking 2nd YTD.

March 2025 content spending fell 4% vs YA, to $4.2B. The only growth segments were non-mobile subscription (+11%) and console digital premium downloads (+12%). Mobile content finished 6% behind Mar 2024 (mobile source: Sensor Tower).

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Hardware

March video game hardware spending fell 25% when compared to a year ago, to $286 million. This is the lowest March hardware spending total since 2019 ($279M). PlayStation 5 hardware dollar sales fell 26% in March vs YA, however the platform once again led the market in both dollar and unit sales. Xbox Series ranked 2nd in both measures with spending falling 9% year-on-year. Switch hardware sales dipped 37% compared to March a year ago.

Digital only SKUs have accounted for 75% of Xbox Series and 50% of PlayStation 5 hardware units sold year-to-date.

Software

MLB The Show 25 ranked as the 2nd best-selling game of March and led all titles in full game dollar sales on PlayStation platforms. Tracked launch month dollar sales of MLB The Show 25 were 23% higher than those of MLB The Show 24 during its March 2024 debut period.

Mobile

Sensor Tower: Top 10 mobile games by U.S. spend in Mar and chg vs Feb: MONOPOLY GO!, Royal Match, Candy Crush Saga (+2), Last War: Survival (-1), Whiteout Survival (+1), Pokémon GO (+4), Coin Master (+2), Township, Pokémon TCG Pocket (-2), and Evony (+1).

"While March 2025 did represent a contraction in the US mobile games market over March 2024, the top games were, in general, doing quite well," said Samuel Aune of Sensor Tower. "Six out of the top ten saw double digit growth MoM, with Pokémon GO seeing 42% increase in consumer spend thanks to the Unova Tour event. Candy Crush Saga saw 12% growth, allowing the... game to retake the #3 spot from Last War: Survival, which only grew 1.6%," said Aune.

Accessories

Accessories spending in March fell 11% when compared to a year ago, to $238 million. Headset/Headphone spending led the decline, with dollar sales dropping 19% during the month when compared to March 2024. Year-to-date accessories spending is now 16% behind 2024's pace.

Black is in for Accessories. The PS5 Dual Sense Wireless Controller Midnight Black led all accessories in March consumer spending. The PS5 Dual Sense Edge Wireless Controller Midnight Black ranked 3rd, while the PS5 Portal Remote Player Midnight Black placed 4th overall.

Software Charts

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Year to Date

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Monthly Active User Engagement

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Rankings
Units: PS5 > XBS > NSW
Revenue: PS5 > XBS > NSW

Updates

Thanks Mat Piscatella and Welfare!
 
We need context for Ass creed compared to the other titles in the franchise before calling it a success. Its obviously down compared to Vallhalla, but by how much?

Also, very impressive sales of MLB on PS5 at number 1 over Ass creed. But big oooof for the Xbox version. I guess nobody bought it on that platform.
 
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So, as most people with half a brain predicted, AC: Shadows has been a success. Of course since it hasn't sold like GTA:V or single-handedly made Ubisoft the most profitable developer in gaming some will still try and say it's a failure. But most normal people can admit that it is doing well and the internet controversy did nothing to stop the game from selling. It was always going to sell well because mainline AC games always sell well, it is also a pretty fun game in it's own right. The anti-woke brigade should probably stick to indie games with minority leads and leave the AAA titles alone.
 
Thick Thighs Save Lives said:
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Both Vallhalla and Assassins Creed 3 were $60, while shadow is $70 . So comparing them in terms of revenue doesn't really show a clear picture. Sales in terms of units would have been a better comparison.

And unfortunately no percentage decrease comparisons to the 2 other titles. Only rankings.
 
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Switch 1 is definitely on its way out. But it's good news for AC and Split Fiction. Also happy to see Suikoden chart overall and on Switch.

Horseganador said:
Another month with PS5 dominating US sales, no platform-by-platform sales ratio for AC Shadows?
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demigod said:
Of course not, pc didn't beat ps5.
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You generally have to subscribe to Circana to get the platform splits. Only 1 or 2 get released publicly a year.
Hookshot said:
Does America not have the Astrobot bundle?
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Astrobot bundle is counted as hardware revenue, so won't affect the software.
yazenov said:
Both Vallhalla and Assassins Creed 3 were $60, while shadow is $70 . So comparing them in terms of revenue doesn't really show a clear picture. Sales in terms of units would have been a better comparison.

And unfortunately no percentage decrease comparisons to the 2 other titles. Only rankings.
Click to expand...
I wish Circana did unit and revenue rankings for software like they do for hardware.
 
yazenov said:
We need context for Ass creed compared to the other titles in the franchise before calling it a success. Its obviously down compared to Vallhalla, but by how much?

Also, very impressive sales of MLB on PS5 at number 1 over Ass creed. But big oooof for the Xbox version. I guess nobody bought it on that platform.
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??? You have several asterisks (^^digital sales on Xbox platafforms not included) that answer you and that are more logical than believing that nobody has bought MLB on Xbox (even more so when it almost tops the best-selling lists on the Xbox Store)🙃
 
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Woopah said:
You generally have to subscribe to Circana to get the platform splits. Only 1 or 2 get released publicly a year.
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Lol no, if pc wins the split, he will come on bluesky and announce it. You can bet your candy ass he will give the oblivion split, wait a week or two.
 
Darsxx82 said:
??? You have several asterisks (^^digital sales on Xbox platafforms not included) that answer you and that are more logical than believing that nobody has bought MLB on Xbox (even more so when it almost tops the best-selling lists on the Xbox Store)🙃
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Or there might be a reason why they don't disclose digital sales for that title on Xbox. Maybe because it's insignificant, just like it's physical sales on Xbox.
 
We can move on now with AC Shadows "controversy"? They could have put "it's maam" as the main character and it'd have sold well, because the brand (Assassin's Creed) has its following no matter how many times Ubislop fumbles the releases, some brands when too big, can escape the "go broke" rhetoric
 
yazenov said:
Both Vallhalla and Assassins Creed 3 were $60, while shadow is $70 . So comparing them in terms of revenue doesn't really show a clear picture. Sales in terms of units would have been a better comparison.

And unfortunately no percentage decrease comparisons to the 2 other titles. Only rankings.
Click to expand...

If the two games are cheaper and still surpass it on revenue terms, do you really need anyone to tell you how the unit sales ranking would have done?
 
phant0m said:
Where's the "AC Shadows is a miserable woke failure" crowd at? C'mon you wouldn't shut the fuck up about it during launch week

Confused High Quality GIF


Lookin at you The Chairman The Chairman
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I mean, I wouldn't call it a runaway success since the franchise got whored out to Tencent for 4 billion with a 25% stake. Think about it, why would they sell unless they had to?

Shadows ranks 3rd in the franchise in term of revenue even when it cost $10 more than the other titles. We can only guess how it ranks among them in unit sales.

Sorry but the chuds won :p
 
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Ozriel said:
If the two games are cheaper and still surpass it on revenue terms, do you really need anyone to tell you how the unit sales ranking would have done?
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Yes? Shadows ranked 3rd in revenue for the franchise but it could have ranked lower than the previous titles in terms of unit sales? Units sales would have gotten us a better understanding of the games success. Its pretty obvious imh why unit sales comparison are better than dollar sales for games in the same franchise rankings.
 
demigod said:
Lol no, if pc wins the split, he will come on bluesky and announce it. You can bet your candy ass he will give the oblivion split, wait a week or two.
Click to expand...

Earlier this year Matt said that Wilds sold best on PC, but that was the only game to come out in the last 12 months that Matt talked about PC being the lead platform.

Do you think MH Wilds is the only game from the last 12 months that led on PC? Do you think Matt wouldn't share an interesting split for a game if it led on PS?

Those questions weren't rhetorical by the way demigod demigod , I genuinely want to know your answers.
 
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LakeOf9 said:
I was told gamers hate wokeness like Type A/Type B body types and reject those games.

And here is AC Shadows.
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The twist of type A(sian) and type B(lack) cought people off guard.

In al seriousness, I'm honestly suprised people ran to get this at launch, specially knowing how fast Ubi prices drop and how bad of a rep they have lately.

Game seems solid but I think we'll see a ton of trade ins soon. I don't think people are buying Yasuke's place here.
 
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