slavesnyder
Member
It has to be immediate, because when a price drop is announced, it kills sales of the console at the pre-drop price.
Exactly. So, let's say Sony suddenly cuts the price from now on, how fast could Microsoft react (we don't know, but what do you think?). I guess a panic move could be realised in 2 weeks, worst part of it would be internal discussions and greenlighting, then communicating to retailers.
But in that case there would be not a single marketing activity planned, executed and booked. How long would that take? a month? two? Because only dropping the price without marketing campaign would be quite unprofessional.
(In my case Sony moves first as this would put Microsoft under far more pressure to act than the other way round)