I can't speak for others but with my site;
- You don't get Australian Nintendo news anywhere else as good, I'm talking about release dates for local games, local promotion, bargains, giveaways and all things like that. All the big sites don't cover all the small inane crap that the diehard fans (our audience) want to read about. Who else is giving away 3 copies of The Last Story later this week?
- We have a active working relationship with Nintendo Australia, in the early years Nintendo wouldn't even acknowledge our existence they didn't deal with online. Now they do and we can go to them for information and even they come to us.
- Then there is our wider audience, Mums and Dads who want info about games for their kids, grandparents even and of course when we're quick off the mark I tend to get a lot of the Japanese news up as quick as even sites like Andraisang.
- I have plenty of industry contacts in the context of Australian Nintendo news. This is how I can break stories like the Ocarina thing last year and other small nuggets of information.
- We import a lot of things, buy a lot of merchandise that a lot of people are interested in, I make videos about things and people watch. For example I had a DSi for 9 months before it was released in Australia, I made videos about it, all the DSi Ware games that were out. The big sites did one big unboxing video and forgot about it, fans were interested in it.
- We have a active community and forums, a Facebook community and I have over 800 followers on Twitter. Vooks isn't just a website, we play games with each other, hang out in real life with each other.
- I'd like to think that over the years I've made a difference in bringing Nintendo news to fans in Australia, it used to be fucking hard to find out anything about Nintendo here unless Nintendo announced, now we have it much easier.
Oh and when you have the boss of Nintendo Australia pull you aside as an event and say thanks for doing a great job, we all read the site all the time. That's some humbling stuff.
And that's why I do my website, that's the hook.
PS Vooks has been entirely run off my own back for 11 years, only now has some advertising been able pay for some of the expenses. The flights to LA, Japan, Sydney and Melbourne multiple times per year? That's all me. I do it for love. Crazy as that sounds.