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Cadbury loses more than £6m in Creme Egg sales after changing recipe

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last year they changed the 6-pack of creme eggs into a 5-pack but they kept the same price, and every year chocolate bars are shrinking in size and weight but going up in price.

I hardly buy chocolate now unless it's a family bar for share on offer for £1
 

Heartfyre

Member
I didn't hate the new recipe, but I did notice it wasn't as good. I certainly ate fewer of them than before.

At least the bastion of Dairy Milk bars still stands strong. They stopped doing the 1kg bars that I used to enjoy eating over a month, but at least the chocolate is still the same.

EDIT:

last year they changed the 6-pack of creme eggs into a 5-pack but they kept the same price, and every year chocolate bars are shrinking in size and weight but going up in price.

I hardly buy chocolate now unless it's a family bar for share on offer for £1

That's because the world is facing an increase in chocolate prices because of the looming worldwide shortage.
 
It's ridiculous; are their profits not that good enough that you have to fuck about with the recipe and use cheaper chocolate, simply just to add another million or two to the millions of profits they already make. So, fuck your Cadbury's Non-Dairy Milk Creme Eggs. They're shit, they taste of the kind of chocolate a deranged grandmother would make after a night on the town doing crack and blow. And don't get me started on the fact that they changed it from 6 eggs to 5 last year. Greedy, cheap bastards. I hope they have chocolate (the cheap cardboard variety) on their fat, soft, bulbous faces.

I feel better now. I rather liked Creme Eggs, they fucked them up, so I don't anymore. It's good to vent. I'm all about those Malteaser Bunnies now. That's some good chocolate right there.
 

DECK'ARD

The Amiga Brotherhood
It's ridiculous; are their profits not that good enough that you have to fuck about with the recipe and use cheaper chocolate, simply just to add another million or two to the millions of profits they already make. So, fuck your Cadbury's Non-Dairy Milk Creme Eggs. They're shit, they taste of the kind of chocolate a deranged grandmother would make after a night on the town doing crack and blow. And don't get me started on the fact that they changed it from 6 eggs to 5 last year. Greedy, cheap bastards. I hope they have chocolate (the cheap cardboard variety) on their fat, soft, bulbous faces.

I feel better now. I rather liked Creme Eggs, they fucked them up, so I don't anymore. It's good to vent. I'm all about those Malteaser Bunnies now. That's some good chocolate right there.

Let it all out son, this is the national trauma they have caused.
 

Mr-Joker

Banned
So that explains why I have been seeing ads for Creme Eggs on January 1st.

Ever since they bought Cadbury's, their products have been getting worse and worse each year. Smaller too, noticeably so.

Yeah I was just in Tesco and they were tiny.

The UK would not stand for changing the name of Coco Pops, it was never going to allow creme egg abuse.

I remember that, me, my brother and my cousin phoned in to keep the name...though my cousin later phone in to change the name.

She dead to us.
 
I just visited my local store to buy milk and took a look at the creme eggs, they had them next to cadbury caramel eggs and yeah the new creme eggs are half the size, they look like large mini eggs in foil.

rubbish shit.

Malteaser Bunnies

F yes, once easter is over and they drop to 30p it's prime time.
 
I wonder how much they lost in the U.S. last year. I realize they aren't high class chocolate to begin with but what ever they came up with for the new recipe is really, really bottom of the barrel, sub-Hershey's level easily.

Everyone realized this too. Usually they're the first thing to go at 50% off sales a day after Easter. Last year, they couldn't get rid of them at 10 cents a piece and stores had hundreds left over before they had to toss them.
 
if you buy a company and then change the recipes of th products so you can include poorer quality cheaper ingredients to reduce the bottom line, you have to expect a back lash from consumers

Most of Cadbury's changes after going to kraft have been negatively received and considered inferior quality product

look at the changes to Cadbury's fruit and nut to now include sultana's instead of Raisins, thus subtly altering the flavour - whilst they see it as a minor problem, if a consumer also liked a rivals version but cadbury's previously won out on taste, reducing it makes the alternative more appealing

Kraft need to learn Cadbury was popular not because of its brand name, but because its quality products attracted consumers, changing products to rely on the brand name is not going to work out for them

but shareholders gotta afford that country club membership and they simply must have a new car to impress the other members
 

Zizbuka

Banned
High level executive at Company X:

I haven't made a decision in years, they may figure out they don't need me. Must change something.........
 
A long time ago in a
packet of
galaxy
minstrels
far, far away....

Son: Papa, those legends about Cadbury's Creme Eggs being made of Dairy Milk chocolate and them being bigger than the size of a pea?

Me: It's true. All of it.
 

DJ_Lae

Member
Their pricing was insane too, at least here in Canada. Most stores carried them for $1 each before the post-Easter blowouts. A buck for a dinky, foul-tasting hunk of chocolate and syrupy weirdness.

No love lost from me, but I've always hated Creme eggs. But man, the size sure has gone down and the price has gone up.
 

s_mirage

Member
That's pretty damning

Before and after the shrinkage. And this video is a few years old. Have they shrank yet again?

shrinking_creme_egg.jpg

That's not in the UK. The eggs here have remained the same size, they've just tried to use cheaper chocolate. To be honest, I hardly noticed the difference, but I don't eat them very often.
 

Davey Cakes

Member
I've always had a soft spot for Cadbury Creme Eggs.

That said, even the smaller variety is quite an indulgence.

I absolutely noticed the eggs getting smaller though. Companies do this with candies of all sorts and it's USUALLY noticeable. It's like they know they can destroy customer good will and get away with it.

...Until something like actual revenue and profit loss happens. Obviously they don't realize they've done something wrong until the bottom line suffers.

Sometimes portions are out of control and we should curtail intake of sugar and candy but the Cadbury Creme Egg was a special thing that one could enjoy during a particular time of year. Kraft has sullied that unfortunately, not just with the reduction in size but the reduction in quality.

Loyal customers notice this shit and they vote with their wallets.
 
Had a creme egg just the other day. The taste is definitely off. I usually eat at least two eggs, but this time I was pretty much done after the first one.

Doesn't help that the darn things are practically bite-sized now. So puny.
 

SpaceWolf

Banned
Had a creme egg just the other day. The taste is definitely off. I usually eat at least two eggs, but this time I was pretty much done after the first one.

Doesn't help that the darn things are practically bite-sized now. So puny.

I don't know why I find this so funny.
 

quesalupa

Member
It's ridiculous; are their profits not that good enough that you have to fuck about with the recipe and use cheaper chocolate, simply just to add another million or two to the millions of profits they already make. So, fuck your Cadbury's Non-Dairy Milk Creme Eggs. They're shit, they taste of the kind of chocolate a deranged grandmother would make after a night on the town doing crack and blow. And don't get me started on the fact that they changed it from 6 eggs to 5 last year. Greedy, cheap bastards. I hope they have chocolate (the cheap cardboard variety) on their fat, soft, bulbous faces.

I feel better now. I rather liked Creme Eggs, they fucked them up, so I don't anymore. It's good to vent. I'm all about those Malteaser Bunnies now. That's some good chocolate right there.
That escalated quickly.
 
American chocolate is cheaper to make and has a longer shelf life. It all has to do with the pasteurization process and of course the lack of cocoa and real milk in some cases. Sure there's a shitty aftertaste, but Americans are used to it now. Don't worry UK, you'll get used to the shitty aftertaste in time!!
 

Angry Grimace

Two cannibals are eating a clown. One turns to the other and says "does something taste funny to you?"
It's because they're gross to begin with and everyone suddenly noticed because the recipe changed in some respect
 

Lucreto

Member
To be honest I don't taste the difference. I have been eating them for the last 24 years. I even stockpile them to eat throughout the year and I never noticed any change in taste.

It's my favourite treat this time of year.
 

Yeoman

Member
Cremeegg.jpg

this shit looks vomit inducing, no matter what the recipe is, I'm never putting that shit in my mouth
Have you genuinely not tried one before?
I love them (well I did until the recipe change, they're still nice just not as good) point is I wouldn't let its appearance put you off trying an entire range of food.

They don't look all that different from the real thing:
Soft-boiled-eggs-660x439.jpg
 
That's not in the UK. The eggs here have remained the same size, they've just tried to use cheaper chocolate. To be honest, I hardly noticed the difference, but I don't eat them very often.

Our creme eggs have shrunk, it's noticible if you go look at them in a store.
 

satriales

Member
I used to love Creme Eggs more than any other chocolate, but they just get worse every year. I think last year I didn't even bother buying any. I remember the insides being runny and tasting nice, but now it is dry and sickly. Also, they are smaller and you only get 5 in a pack instead of 6.
 
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