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Cadbury loses more than £6m in Creme Egg sales after changing recipe

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Goro Majima

Kitty Genovese Member
I thought they changed the recipe because the price of chocolate went way up due to huge problems with supply?
 

DOWN

Banned
Hasn't the USA been stuck with the shitty recipe for ages because Hershey's or someone shit like that has the rights to the sales in the USA of the Cadbury eggs?
 

Whales

Banned
Egg n spoon is similar to what we've had going for quite a few years as the de facto easter egg chocolate treat here. If they taste like ours (well, before the dairy milk replacement) then they are (were) tastier than standard creme eggs.

3EA64715.jpg

These are god tier.

Creme eggs however are complete garbage
 
IIRC that is the case---the only hope now is some sort of classic recipe leak and/or independent outfits chasing the dreams of old in a craft boutique bid to roughly equal or surpass the proper legacy.

Some bakery or confectionery is bound to get fed up and take matters into their own hands, I could totally see a wrathful Kickstarter going down somewhere on the horizon...
 

CDX

Member
Is Canada still one of the few (or only?) bastions of the original Creme Egg?

So Canada still uses the original recipe?

If I'm in Canada during the pre-Easter season next year I'll have to remember to try one. Hopefully they keep it the same in Canada and don't change it like they did in the UK.

The Cadbury cream eggs here in the US are made by Hershey.
 

finley83

Banned
Isn't this just a New Coke situation though? They can just change the recipe back after getting Creme Egg publicity all over the press and then watch as the £££s roll in.
 

FLEABttn

Banned
Hasn't the USA been stuck with the shitty recipe for ages because Hershey's or someone shit like that has the rights to the sales in the USA of the Cadbury eggs?

Yeah but mainstream chocolate here has been awful for basically forever so nobody here knows how they could be.
 

Chris1

Member
Bought some last year and thought something tasted off, googled it and found out they changed the recipe. Haven't bought one since and don't plan to buy this year either.

Still haven't bought any...so far so good.

Taste is absolutely disgusting now, I don't understand how anyone could actually like it these days. Get fucked Cadbury.
 

akira28

Member
I thought they changed the recipe because the price of chocolate went way up due to huge problems with supply?

the execs had a choice, pay their chocolate suppliers more, who are just some dudes in Africa who have never eaten a chocolate bar in their lives, they just grow and sell cocoa pods. Or they could pay their shareholders more, and look like super successful managers who deserve bonuses. Cost cutting and belt tightening has become the way of business for people psychologically addicted to making profit no matter what. They forgot how to make a successful equilibrium so their suppliers are happy, their clients are happy, and every boat rises. They've been on the lookout for things to exploit for money, they don't know how to let people fucking live. Now the prices of chocolate will rise and their sweet deals get threatened.

climate change comes into play and they're saying chocolate will become a real luxury in coming decades.
 
Lidl is the shit apart from their fresh fruit and veg.

I love the aisle of mystery down the middle. You might get a wetsuit one day or a bag of concrete mix the next.
Yeah, my favourite cereal is Lidl's Crownfield Nougat Pillows, imagine that garbage Kellogg's Krave cereal if it actually tasted like Nutella and was fit for human consumption.

When Kraft bought both Milka and Cadbury's they where always going to cheapify the ingredients down because American food conglomerates are penny-pinching scumbags.

While I don't eat Creme Eggs I'll admit that I haven't noticed a huge difference in taste in other Cadbury's chocolate bars. Maybe this is because Cadbury's Ireland usually tells Cadbury's UK to get fucked when they try to change our recipe.
 

Goro Majima

Kitty Genovese Member
the execs had a choice, pay their chocolate suppliers more, who are just some dudes in Africa who have never eaten a chocolate bar in their lives, they just grow and sell cocoa pods. Or they could pay their shareholders more, and look like super successful managers who deserve bonuses. Cost cutting and belt tightening has become the way of business for people psychologically addicted to making profit no matter what. They forgot how to make a successful equilibrium so their suppliers are happy, their clients are happy, and every boat rises. They've been on the lookout for things to exploit for money, they don't know how to let people fucking live. Now the prices of chocolate will rise and their sweet deals get threatened.

climate change comes into play and they're saying chocolate will become a real luxury in coming decades.

Looks like Kraft is slowly figuring it out and trying to address the supply issue...maybe

http://www.wsj.com/articles/chocolate-makers-fight-a-melting-supply-of-cocoa-1452738616

The article does mention several times that people there make more money away from the farms...which circles back to your point that they'll have to increase wages to keep people growing cocoa. Also sounds like disease and age of the trees is a major, major issue outside of climate change. Looks like they're going to have to rework the farms from the bottom up.
 
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