Rip used to do BB rows in his routine, then he dropped them. If I recall correctly, with a bit of my own opinion dashed in, the reason was because power cleans will be, honestly, the only movement in your routine that will develop power. Power directly translates into any sport activity and power movements will give you a bit of endurance training in a program that lacks any sort of metabolic condition. In addition, they're pretty much a full body movement, which is the point of the program to begin with.
BB rows are great as an accessory exercise, but do have them built into a program with only three lifts a day, and all those lifts being full body movements, isn't very wise. The power clean is better for strength, better for aesthetic gains, better for conditioning, better for power... while BB rows, well, they'll kinda help your deadilft. Which won't need help, 'cause you'll be doing novice training.
BB rows are fine if you're on some sort advance novice program, like GSLP for mass gain, down the road. But for just starting out, PCs. The reason stronglifts has BB rows involved in them is because the guy is trying to sell a program and can't actually coach, so he used an easy movement to keep himself safe. He's a less smart Greg Glassman and an even seedier salesman, which should be impossible. Don't do stronglifts, do starting strength.