WarPig said:
And yeah, we're starting to hear more and more rumblings questioning the value of a splashy E3 showing. It'll be interesting to see how the show develops over the next couple years, if more companies go the Atari/Rockstar route and just put up a token presence.
Just my opinion here, as someone who has actually worked in the management side of trade shows...
Much like the rest of the gaming industry, everyone's looking to the big three companies to see what they'll do next, and in my short sighted opinion, they are EA, UbiSoft, and Nintendo. Nintendo is an interesting beast, considering that they always have a large showing, and they live off E3. Another user here has also mentioned that the only big showing is E3 for them, and other shows they definitely hold off... I don't think they'd go independant.
UbiSoft is trying real hard to adopt the level of operations, approval process, and marketing methods that EA currently employs. So, UbiSoft may desire to one-up everyone and throw their own event. I could only benefit them since they'll have their own press event (which all of you press types would attend in driving distance, car pooling away), invite analysts and fund managers, and if they can find an affordable location, open it up for one day to gamers, rather than do the bus tour...
As for EA, they know that when it comes down to it, E3 is a decent investment, and they make up the costs associated every year. Now, they're thinking if E3 is even necessary at this point, since they make so much money that perhaps they'll sell just as well WITHOUT E3. That's $500K in logistics alone saved, and that's not including flight, hotel, and expenses for all the reps they send to the show or pull away from the LA studio. Now, if they decided to host it closer to home, like the base, you know they'll have no problem getting buyers, press, retailers, etc... to head up there. If EA does a custom event, they can have it take off easily, they'll have to just use a lot of their resources and connections they have established right now.
All I know is, they'll have throw it late summer IMO. If it's too close to E3, more people will go to E3 instead because there is more companies to see in one place... It's also before the holidays.