04/01/2020 to 04/30/2020? In a month period of March 2020 when MS don't release anything but Sony releases MLB The Show? What big game released then for MS to advertise. Don't be silly. Now do November/December last year.
There is a difference between Sony's very high budget production and marketing games and games like Returnal, Ratchet or Demon Souls. Those are not that expensive and Sony does not have to sell tons of them. I expect GOW2 to drop to 30 bucks before Easter 2023.
Halo is the only game that got some serious marketing while Sony has like half a dozen games and jugding on where i live, Sony spent much more on it. When they release one of their big games they rent nearly all the billboards in my town (medium sized city in Germany). Imagine that + all the other marketing medias worldwide. Those product ads are not super expensive, because both sites profit from it. I bought Pringles, Kinder and so on myself to get some codes and don't like to eat that stuff.
Well its definitely not succeeding.
Good catch, I didn’t even read the date. Need some coffee..
Good catch, I didn’t even read the date. Need some coffee..
You’re definitely correct on that this varies greatly from month to month, I checked a few additional moths and sometimes Sony isn’t even included due to having so little spending it seems.
Found this one which cover a whole year (same source, which I cannot vouch for since I’ve never heard of them);
Although given the monthly variation I think the yearly variation could be pretty big as well.
Yeah. Do november/december last year, when Sony did have jack shit to market and Microsoft had two AAA games. That will be for sure comparable more comparable
For sure. And Nintendo should be red. They definitely need to get their shit together over there.
It's hard to spot so not your fault. Yeah, it varies greatly especially when looking at percentages and the variation is so large that you sometimes get random outliers like MLB Advanced Media outspending Nintendo (the biggest TV spender) for a game like RBI Baseball which I'm sure very few people have even heard of.Good catch, I didn’t even read the date. Need some coffee..
You’re definitely correct on that this varies greatly from month to month, I checked a few additional moths and sometimes Sony isn’t even included due to having so little spending it seems.
Found this one which cover a whole year (same source, which I cannot vouch for since I’ve never heard of them);
Although given the monthly variation I think the yearly variation could be pretty big as well.
Yeah. Do november/december last year, when Sony did have jack shit to market and Microsoft had two AAA games. That will be for sure comparable more comparable
Ehh. It kinda is. But mainly because of how many first-party games in last gen Sony had compared to Microsoft. More games = more money spent on marketing. It's not rocket science.
Heh, well there you go. Thanks for clearing that up. Good that some people here have good reading comprehension at least. Time for that coffee..
How would marketing for God of War result in 10M+ sales for GTSport or Horizon Zero Dawn? What you are saying makes no sense. They would need to sell 10M+ individually.
Well that makes sense now then. I can see why in a place where xbox consoles are selling very little and Playstation has a much larger install base Xbox's presence may seem nonexistent to you. After all MS are not dumb enough to spend 10s of millions advertising a game in a region where even selling to 100% of the xbox install base means 50k game sales or something (number from my a** but hope you get the point).
Paying a boatload of money to keep or grab games for Game Pass?
That's the thing, i think outside of the USA MS does little to nothing games specific. They are mostly advertising Game Pass, because they want to sell subscritpions and Sony wants to sell games.
Both are pretending for their own reasons. I expect both to pivot from their current positions within the next couple of years.
Halo infinite isn't even a subscription service game at heart, it was primarily a f2p GaaS multiplayer game. With Halo Infinite they aimed to be the next fortnite and spent big. Unfortunately it didn't gain much traction. Now they are buying their 'Fortnite' like franchise in CoD/CoD Warzone.
I have a hard time believing that to be honest. They pretty much advertised everywhere and on everything where I am so it was near impossible to miss. This 2:30 minute TV spot aired during major matches like Chelsea vs Man U.
They turned oxford street into an xbox junction
Not to mention all this crap they did
Halo marketing was impossible to miss
You think promoting Halo Infinite on Pringles and Lucozade is "merch"?
Yeah because no game company makes no money from merch
Halo is that big company’s want in on some of that money.
Halo was made with single player and it hit gamepass day one. Microsoft believe in their service were Sony dose not simple
You think promoting Halo Infinite on Pringles and Lucozade is "merch"?
Who said that doesn't exist. If you wanted statues and TShirts there is an abundance of that too for Halo.
You think promoting Halo Infinite on Pringles and Lucozade is "merch"?
Who said that doesn't exist. If you wanted statues and TShirts there is an abundance of that too for Halo.
Not sure what you are showing here. I don't see any mention of a playstation or playstation game advert in any of those CoD promotions. It's Activisions marketing.
It was double xp for any platform and it doesn't mention Playstation or a playstation game so I'm not sure why it's being posted.
In the past 12 months Sony has cried to regulators from various countries about why losing COD would be a big blow to them, have released a tiered subscription model in the last 12 months that most people agree does not hold a candle next to GamePass, and have completely torn down their old policy of never releasing first-party games on PC. If GamePass was not a big deal, why would Sony not have just continued with their PS4 strategy?
They all do marketing no doubt. Nobody is saying otherwise though. What's peoples point with what they are posting though?
They all do it
Yes, because despite this console success, one bad hack in 2011 had Sony laying off employees, selling corporate buildings, and getting rid of their VAIO laptop division.1. PS gamers are the most satisfied group in the gaming community. Yet the pay $60-$70 per game.
2. Sony makes and nets billion off PS annually.
3. Sony 1st party makes their best games under the current model.
With XB all of the above is the complete opposite yet MS want Sony (who's approach is working) to abandon it and follow their gp model
Because somebody said I've barely seen any marketing for Halo when I said it had huge marketing and I was showing the extent of the Halo marketing. I made that clear already.
I mean, nothing has changed so far, all they did was rearrange PSNow and PS+ into a single service with multiple tiers. They still have shown no intention of adding their games day one on the service.
Do people pay full price for Gamepass now? Why? So many tricks and promos going on all the time with it. I never paid more than $1 a month and had it for years.
Naughty Dog is to blame for that, surely they knew that the choices they've made will heavily polarize the audience and turn away some customers. I'm not saying they should be playing very safe with the sequels but it's still a product for the mass audience and making it too controversial is a recipe for disaster.
Whoa lol. Never knew about that. Space Camper is a local beer around here, that's funny.
They all do it
Just 2 years ago, no one would believe you if you told them God of War and SpiderMan would come to PC. I'm willing to bet PlayStation studio games will begin releasing day and date on PC sometime within the next 2 years and once that happens I don't think PS+ will be far behind.
What does Sony selling games on PC has to do with Gamepass? If anything it shows Sony is even more committed to the model of selling their games.
I mean they are in ligation... Sony and MS discussed each other's business models ad nauseum infront of international courts.
It means Sony has deviated from their PS4 playbook. You no longer need Sony hardware to play Sony software. That was one of the first big steps Microsoft had to take with their first-party games before GamePass could take off the way that it has.
