I have owned the Gameboy, SNES, N64, DS, 3DS, Gamecube, and Wii. I had a buzz for the brand. Their terrible account system, focus on gimmicks, unreasonably priced older titles, and shift to the casual market in the Wii generation lost me.For the most part, I agree. They could have done a much better job, but ultimately I think they achieved their goals...generate buzz for the brand before the launch of a new console.
The NES classic has buzz not because it is today's Nintendo, but because it is free of all the bullshit that is modern Nintendo. Well, it is in theory, but in practice they managed to insinuate their BS ways through either alienating consumers to generate buzz or demonstrating that they have no idea who their consumers are, depending on which theory you subscribe to.
I fail to see how this is good publicity for the Switch unless all these games come standard with it.