I don't really think so, considering most of it was Miiverse centric. Announcements and news of games are just the regular Direct stuff, it just happened to be a bunch of new titles that people liked, and yes aimed at reassuring a few wii u owners, but still.
If they were trying to talk to regular gamers only they would just announce stuff via PR and/or wouldn't use more than half th time to speak about Miiverse and that kind of stuff. they know internet doesn't care.
It's regular stuff, but it just happened to be a bunch of new games people like?
They were hyping it up by keeping the new games at the back end. It was a nice surprise, which is how it should be. Read the thread of the last direct and how the tone changed. (Except for Brera lol).