I've come to learn that outside of not being a complete idiot or thirsty when messaging girls, the only thing that matters are your profile pictures. As long as there are no obvious flaws with your profile, it's only purpose is to give women something to talk about when they message you.
Almost anything that you think is going to matter when you write your profile, you should be able to say it with a picture and short caption. I would put almost all effort into that, whether it is taking better pictures, presenting yourself better in photos, taking pictures every chance that you get, hiring a professional, etc. To be honest, I wouldn't even think about even attempting to write a crafty profile or messages until you are getting results from your pictures alone, otherwise, you are just wasting your time.
Almost anything that you think is going to matter when you write your profile, you should be able to say it with a picture and short caption. I would put almost all effort into that, whether it is taking better pictures, presenting yourself better in photos, taking pictures every chance that you get, hiring a professional, etc. To be honest, I wouldn't even think about even attempting to write a crafty profile or messages until you are getting results from your pictures alone, otherwise, you are just wasting your time.