I don't get you guys arguing that this "makes Cruz looks great."
As if the establishment wasn't mad enough about Trump, now Cruz is making it even worse. These are the guys who can easily change the rules for next primary. He has turned his back on:
1) The establishment, who will be doing everything in their power to get back control for 2020
2) The current candidate
3) The talk radio goons, who have a ton of influence
4) The Fox News talking heads, who have the most influence on the base
5) Every person who voted for Trump and wants a united party
Who is left? The people who voted for him, who weren't anywhere near enough to get him the nomination?
So in 2019, the story is that he's going to come out and say, "I stood up against Trump?" What happens when everyone else replies, "Yeah, you further fractured our party, causing less voters to help us win the election?"
The entire primary will be based around how Cruz screwed over the party for his own personal gain and his obsession with how he thinks he's the next Reagan. The entire thing can be spun that Cruz doesn't care for the party or the country--he's too selfish. Sorry, I don't think that's good for him in the least.