• Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.

The Sweet Baby Inc. website redesign removes the client list.

Why are they hiring these people? Why?

What can they do that me and you and any person alive can't?

Even if you want your game to be woke for some reason, how hard is to just... Do it yourself? You know, without paying them?

Make your main protagonist a black woman. Make her a lesbian. Make her fat and ugly. Make her stronger than any white guy in the game. Make the white guys incompetent, silly villains. Add pronounces somewhere.

Thank you, that would be 10.000 euros.

This is such a weird thing to me.
Well, for two reasons.

One is ESG money. I'm sure if they hire a consultant agency like this, they can say they are hitting ESG goals and can get extra money from groups like Blackrock.

Two, It's a protection racket. "That's a nice game you got there, it'd be a shame if someone cancelled it." They have admitted to basically threatening these companies with social outrage if they don't hire them.

Of course, what has been proven more times than not is that hiring them leads to flops, while telling them to fuck off leads to sales. Or at least no harm to your sales. Just look at Wukong and Stellar Blade. Not only did they tell them to fuck off, the gaming media was 100% against them (not just a coincidence), yet both are successes.

Reminds me of Kingdom Come: Deliverance. This was before SBI was a thing, but I'm sure it was the same type of people that were harassing the devs to change their game to be more "inclusive." They told them to fuck off, the media turned against them, but their game was a success.
 

Nickolaidas

Member
All for some homophobic temper tantrum in video games. How low the bar has sunk.

Anti-woke retards make me ashamed for enjoying this medium sometimes with so much double digit IQ dumbfucks shitting all over the walls with halfbaked arguments and demand someone else to clean their shit up. Having such a staunch opinion about a topic or company but have barely a clue how the industry or company works, should be an obvious red flag, but Dunning-Kruger is in full effect most of the time.
So why WERE you banned from Era? You said buying Hogwart's Legacy doesn't make you a Nazi or something?
 

tusharngf

Member
hCAW8C7.jpeg
 

NotMyProblemAnymoreCunt

Biggest Trails Stan
It don't matter if they hide their client list, or change their name, or other DEI consultancy are the ones involved in games. We can detect woke/DEI projects a mile away, if it looks woke, smells woke, sounds woke, we're boycotting it

You can tell woke/DEI games just by looking at their character designs.

Not only that, they will try to change the wording so that they will try to sneak it past you
 

Roxkis_ii

Banned
Man its funny how you, the woke crowd, works. When people show you reasonable proof of how toxic this company is and how awful their behavior has been since the beginning, you gaslight the person by attacking his manhood as if that had anything to do with the topic

You are all the same, disgusting people and remember this, people are voting with their wallets, every game this company touches becomes a commercial failure, Sweet Baby Inc and all these scam companies have no business in this industry

The battle is over and now we are just watching the ship sinking

People complain about be called a racist, and bigoits for being anti-woke, but you automatically assume anyone who disagrees with you is on the other extreme?

If we can't disagree without otherizing someone, how can you stop a group of people from being extremist when anyone anyone who would try to pull back the tide is cast out?
 
Last edited:

ResurrectedContrarian

Suffers with mild autism
One more reason to share these two links:


Browsing that site reminded me that FFVII Rebirth is infested with DEI. Very sad, still haven't picked it up yet due to lack of time, but these forced diversity "modernizations" are enough to make me simply give up on those devs and not continue with the remakes.

It's simply not worth allowing any of your time to be wasted by people whose minds work in the DEI way. There are too many sources of entertainment available today, I can drop any franchise without as much as a shrug and still have an ever growing backlog.

I'll at least wait for a PC version one day + a community mod to remove the crap, eg. like the ingenious no-alphabet mod for BG3.
 
Last edited:

RagnarokIV

Battlebus imprisoning me \m/ >.< \m/
It's so weird how obsessed some of you are with SBI. Just play your games. You do realize they are hired by the devs/publishers. Consultants are in every industry. The world is changing, change with it or get left behind.
To be fair it's more the opposite way. More like games need to stop changing or get left behind, because that's what happened with Concord, Dustbabies etc.
 
Last edited:

Bernardougf

Member
People complain about be called a racist, and bigoits for being anti-woke, but you automatically assume anyone who disagrees with you is on the other extreme?

If we can't disagree without otherizing someone, how can you stop a group of people from being extremist when anyone anyone who would try to pull back the tide is cast out?
The orginal post from this user in this thread was a obvious rage post of someone deeply offended by all this ... not some different opinion given in normal calmly fashion .. so is pretty safe to assume he is on the other side of the woke spectrum... no one neutral would be this upset or take things this personal
 
Last edited:

Kronark

Neo Member
So instead of direct confirmation we're now going to have DEI witch hunts I guess? People aren't going to stop being mad about it. They're just going to assume SBI was involved now.
 
Look, let's just take politics out of this for a second. Let's just literally take account of what the CEO did.

She literally went to major conferences to give talks on how people could strong arm their bosses into hiring her company as a consultancy to fix their games and narratives.

There is video of this.

She did it more than once.
 
Last edited:

LimanimaPT

Member
Companies are learning the hard way that general public doesn't want this woke crap.
Go woke go broke has never been more true. The real mistake they made was to do this in videogames. Videogames have no margin for error unlike movies or tv shows.
And gamers know what they want and like. Your game bombs, your studio closes.
 

jason10mm

Gold Member
No need to witch hunt .. game credits are there for this ... theres no escaping some form of credit.
If companies DO start stripping any reference to SBI from their games....why use them AT ALL? I can see games that used SBI and are about to release wanting to downplay that toxic association but to fork over all that $$$ for.......help? and then hide any connection because it will kill your game, what was the point of hiring those loons in the first place? The ONLY real value they offer is top cover from any accusations of "lack of diversity, @#@@#-phobia, #%^#-ism, marginalizing underserved audiences, yada yada buzzwords" so if you don't highlight the deal then its just money wasted.

Of course if the Wukong 7 mill shakedown thing gets substantiated by other studios....maybe Canada needs to investigate a racketeering operation?
 

BbMajor7th

Member
All for some homophobic temper tantrum in video games. How low the bar has sunk.

Anti-woke retards make me ashamed for enjoying this medium sometimes with so much double digit IQ dumbfucks shitting all over the walls with halfbaked arguments and demand someone else to clean their shit up. Having such a staunch opinion about a topic or company but have barely a clue how the industry or company works, should be an obvious red flag, but Dunning-Kruger is in full effect most of the time.
It's always lame to watch someone pretend their emotional spasms are more valid than someone else's. A genuinely intelligent person doesn't publicly stew in their own revulsion. They don't shit-talk others and try to provoke pointless slagging matches.

The hilarious part is that the 'homophobic double-digit IQ dumbfucks' you presumably think make up most of this forum, didn't sling the shit back - they just calmly pointed out where you were wrong and you, like the intellectual stallion you so clearly are, threw a bit more shit. Nice work, buddy.
 
Last edited:

Bernardougf

Member
If companies DO start stripping any reference to SBI from their games....why use them AT ALL? I can see games that used SBI and are about to release wanting to downplay that toxic association but to fork over all that $$$ for.......help? and then hide any connection because it will kill your game, what was the point of hiring those loons in the first place? The ONLY real value they offer is top cover from any accusations of "lack of diversity, @#@@#-phobia, #%^#-ism, marginalizing underserved audiences, yada yada buzzwords" so if you don't highlight the deal then its just money wasted.

Of course if the Wukong 7 mill shakedown thing gets substantiated by other studios....maybe Canada needs to investigate a racketeering operation?

One way or another the "woke" in games now are so blatantly obvious that SBI credits are not even necessary... not for me anyway ... its been pretty easy to avoid this shit... even more that I never pre order games, no exceptions.
 
All for some homophobic temper tantrum in video games. How low the bar has sunk.

Anti-woke retards make me ashamed for enjoying this medium sometimes with so much double digit IQ dumbfucks shitting all over the walls with halfbaked arguments and demand someone else to clean their shit up. Having such a staunch opinion about a topic or company but have barely a clue how the industry or company works, should be an obvious red flag, but Dunning-Kruger is in full effect most of the time.
J5r9ds8.jpeg
 
Last edited:

Roxkis_ii

Banned
The orginal post from this user in this thread was a obvious rage post of someone deeply offended by all this ... not some different opinion given in normal calmly fashion .. so is pretty safe to assume he is on the other side of the woke spectrum... no one neutral would be this upset or take things this personal
Fair point.
 
All for some homophobic temper tantrum in video games. How low the bar has sunk.

Anti-woke retards make me ashamed for enjoying this medium sometimes with so much double digit IQ dumbfucks shitting all over the walls with halfbaked arguments and demand someone else to clean their shit up. Having such a staunch opinion about a topic or company but have barely a clue how the industry or company works, should be an obvious red flag, but Dunning-Kruger is in full effect most of the time.



You are the one talking about not having a clue, God Almighty.

It's a very bad hill to die on, defending lunatics, harrassers and racists who shamed Sensei Akira Toriyama in the day of his passing.

You should feel embarrassed of yourself, but that would take a bit of self-awareness.
 

yogaflame

Member
Well some developers with SBI influence will always say "Don't like it? Don't buy it" But does it give developers entitlement to push and force there agenda and narrative especially if it contains twisted gender ideology? This way of speaking is what's killing the industry not just gaming but movies and TV, that twisted agenda are more important even if the product flop. For me, I don't have any problem with female protagonist, or what ever race the protagonist, as long there not a hint or being force or pushing for narratives of twisted gender ideology like for example indiscriminate misuse of pronouns and trans. And also agendas that deliberately making characters ugly.
 

jason10mm

Gold Member
I'm kinda curious about their stated business model. Have there been other "narrative consultant" companies? Seems like an odd thing to outsource or 'consult' on since you'd think all that stuff would either be the main focus (for a heavy narrative game) or basically superfluous (i.e. every action game EVER) and thus not the type of thing you'd really want (or need) some outside folks to swing in to make your story "more authentic". Doesn't sound like they are doing localization stuff, which I'm sure IS a thing, but rather acting like hollywood screenwriters to game devs.

Certainly few games have a rep for a strong story so it's not like there is NO need for improvement in the game space, but really, if your dev group is just a bunch of tech guys waiting to code a story that you need some hired guns to "write with you", maybe your core business model is flawed? I don't see how they (SBI) DON'T keep going to a select few narrative themes and use checklists across projects for the usual DEI stuff, otherwise what, as an organization, are they bringing to the table that just freelance writers couldn't do for a fraction of the cost?

CLEARLY SBI as a company have other things they offer that they are not discussing openly, otherwise they would just be a loose collective of writers or whatever, or turning out their own product if they are so damned good at narrative. The thought that they can provide "community approval" seems most likely, I've heard other folks from "non-majority" populations offer to do the same thing, as if they were the sole spokeperson for their community and could successfully vet any project on the behalf of an entire population. And of course if they can drive social media "approval" then they can flip it and generate social media "totally spontaneous grass roots organic free range OUTRAGE" if you don't pay the toll.
 

jason10mm

Gold Member
Well some developers with SBI influence will always say "Don't like it? Don't buy it" But does it give developers entitlement to push and force there agenda and narrative especially if it contains twisted gender ideology? This way of speaking is what's killing the industry not just gaming but movies and TV, that twisted agenda are more important even if the product flop. For me, I don't have any problem with female protagonist, or what ever race the protagonist, as long there not a hint or being force or pushing for narratives of twisted gender ideology like for example indiscriminate misuse of pronouns and trans. And also agendas that deliberately making characters ugly.
Thats basically all the "anti-SBI" group, if there is any such thing, has done. It's a vaguely organized boycott, literally just not buying product. No attacks on retailers or other players, no sabotage against servers, infiltrating player communities, certainly no real world consequences other than $60 not changing hands.

If there are enough folks that just refuse to buy anything tainted by SBI and that DESTROYS the player base for a game....well, sounds like those boycotters ARE YOUR AUDIENCE!! There will NEVER be a hard core shooter with in depth crafting, skill trees, and deep mechanics that will appeal to a buncha girls. So why alienate the single male audience that actually has the time for that kind of shit to chase folks who will never buy the game in the first place? My daughter will spend HOURS designing costumes though, to the shock of no one, so any game that is gonna appeal to her had better have that type of customization.
 

Mister Wolf

Member
Thats basically all the "anti-SBI" group, if there is any such thing, has done. It's a vaguely organized boycott, literally just not buying product. No attacks on retailers or other players, no sabotage against servers, infiltrating player communities, certainly no real world consequences other than $60 not changing hands.

If there are enough folks that just refuse to buy anything tainted by SBI and that DESTROYS the player base for a game....well, sounds like those boycotters ARE YOUR AUDIENCE!! There will NEVER be a hard core shooter with in depth crafting, skill trees, and deep mechanics that will appeal to a buncha girls. So why alienate the single male audience that actually has the time for that kind of shit to chase folks who will never buy the game in the first place? My daughter will spend HOURS designing costumes though, to the shock of no one, so any game that is gonna appeal to her had better have that type of customization.

Because Feminism is a supremacy movement.
 

hemo memo

You can't die before your death
So their name has such a negative impact on upcoming projects, yet publishers still contract them. I mean at least Denuvo has a logical use.
 
Top Bottom