They love to live in their bubble/echo chamber. I mean we live here in a bubble too, but i and bet others too also talk to casuals and non gamers about those things in games and movies.
I have a friend who absolutely loved Ghost of Tsushima. Send him a picture and the Wikipedia entry of the part 2 actress. His reaction: "Go fuck yourself, not gonna buy that shit". And he is a casual, married with kids, no right-winger, not homphob or whatever. Just a normal dude that likes to play games. He is pissed about Disney too.
It's much more people who hate that stuff, but unfortunately most accept it silently.