Thanks for replies! Geez so literally starting in May we should expect NX blowout? That will be a proper time still to show it off if they are actually planning to release it this year. Waiting all the way to E3 would be such a bad move.
April 1st is the start of the new fiscal year. You might get a random press release inviting the media to join a Nintendo event that will unveil the NX. Completely controlled by Nintendo, away from E3 like Xbox's May 2013 conference (except for TV, TV, TV, Sports, Sports, Sports). They'll talk about specs, the new controller, cartidges, how Nintendo network works, the OS, some games in development, how the handheld and console work together, etc.
Or Nintendo says nothing until the fiscal year ending briefing in May and says "wait till E3".
People will be very upset. Sony and Microsoft did well by showing their consoles in their events. Hell, even Nintendo did right with the Wii. They need to show the console, and how pretty he is. Like a minute of shots in a lot of angles. It needs to glow in our eyes.
Xbox failed by having their own event because it was so close to E3 and they didn't want to show all their games. So you were left with a spec list and a bunch of media functionality garbage and kinect, which left a bad impression on people. Then when E3 came along it was even worse with the $499 price tag announcement and Sony announcing $399 right after. And of course the used game fiasco.
As a fan, I feel like you guys. I want to see this thing revealed asap and don't want them to wait until E3. But from a business perspective, if you're trying to grab an audience and draw the most possible attention, you wait till E3 for everything. Have a 90 minute presentation if that's what it takes. Open up with remaining Wii U and 3DS software, then ditch those forever.
Nintendo remaining completely silent gives them the edge because people will go into E3 not knowing what to expect, and are more susceptible to be shocked or awed.
A console reveal is unrivaled no matter what software people think would be announced. Nothing grabs the attention of a hardcore gamer more than making a splash at E3. Show the world your return to the E3 stage by blowing everyone's minds with new hardware, a console and a handheld, it's specs, price, launch games and launch window games, third party partnerships, the new gimmick. Announce the Nintendo network features, how it's free, how they share libraries, Smash 4 Complete Edition, Super Mario X, Zelda X, Metroid X, etc all within the launch period. Say how it's the next big thing in gaming and both sku's will launch this holiday.
If Nintendo does that, then all people are talking about for the next few months (and years in the future when looking back at E3 2016) is Nintendo and how that was Nintendo's E3 and it won't really matter what Sony or Microsoft do.
What could Sony do that would beat out an NX blowout, even if you're not a Nintendo fan? Show Horizon, FFVIIR, Shenmue 3, and TLG again? While people are hyped for those games we already know they exist and it won't have the same effect.
What about Microsoft? Gears 4, another Forza, Scalebound, maybe a new IP? Unless maybe Half-Life 3 is announced as PC and Xbox exclusive or PS exclusive I don't think anything the big companies do will have the same impact as an NX reveal.
Ubisoft doesn't have an AC to show off this year, EA is showing their cards before E3 so the big Star Wars game and Mass Effect will be shown two days before Nintendo. Another Call of Duty and Destiny 2 or some expansion won't do it.
My point is this is the year where all the big players don't have too many big weapons to show, at least nothing that would rival a console/handheld combo reveal, so it's Nintendo's time to shock and awe. Of course they could easily blow it and be the laughing stock of the industry and E3 again for an entire year (shades of E3 2011 and 2012).