I've 'sold' a Lumia 920 to my mother who is upgrading from WP7 and today I've 'sold' an HTC 8X to someone else. At first I recommended the Nexus 4 to him (since he's buying off-contract), but he read a review that criticized its battery life (on golem.de) and he would prefer an HTC device. Then I saw this deal today: http://wmpoweruser.com/good-price-blue-htc-8x-for-437e-in-germany/. 437 Euros for the 8X was a good enough deal for him to bite.
If only T Mobile US released the 8X in another color besides Blue or the Ativ S. My fiancé would also upgrade.