WASHINGTON, May 29, 2012 – The Advanced Television Systems Committee (ATSC) today announced the approval of the ATSC NRT (Non-Real-Time) Content Delivery standard, a backwards-compatible enhancement to digital TV broadcasting that provides a framework for the delivery of a broad range of exciting new services. The new ATSC NRT standard is designated as A/103.
The delivery of non-real-time services via the A/103 standard will now allow broadcasters to deliver file-based content, including programs and clips, information for emergency alerts and even commercial applications such as digital signage. The new ATSC NRT broadcast standard will support terrestrial transmission to both fixed location and mobile DTV receivers designed to make use of the new flexibility.
"Television broadcasting remains the most efficient means to move popular content to a very large audience because broadcasting is an infinitely scalable one-to-many technology. Non-Real-Time services, or NRT for short, represent just one element of the emerging ATSC 2.0 Standard that also is likely to include new advanced coding technologies, Internet-related features, enhanced service guides, audience measurement, and conditional access capability for TV broadcasts," said ATSC President Mark Richer. "ATSC’s new NRT standard gives broadcasters the capability to deliver all types of file-based content to consumers. Using broadcast television, programmers will be able to send content that a viewer may watch at their convenience."