It’s clear as day from game release schedules to hardware production capacity that 2023 was the year. 1TB Black Series S included.
They don’t have anything bigger than 23 in the pipeline for the console. Third year into this generation’s gamepass offerings, Redfall/Forza/Starfield, massive discounts, the Xbox showcase. People forget some of the biggest games of the generation launched this year too, like Hogwarts Legacy, Jedi Survivor, Baldurs Gate 3, Diablo 4 etc
And now they had to cut the price of the console, and I say cut not discount because it’s no longer labeled as discounted on local stores. 389.99€ for Series X and 249.99€ for Series S are now presented as normal prices, not discounted. Surely it moved some units compared to the previous prices, but that’s a really big price cut. That’s a 140-150€ price cut on the Series X from just a month ago? And they are producing this hardware on the exact same node, they must be taking a bath.
So now they are going to ride 24 on a price cut, probably try to create yet another hype cycle with an Xbox showcase, because the hype from the recent one is already dead, and hope to god having marketing rights for Call of Duty 34 is going to do what all the Xbox fans think it will do.