This is one of the most interesting games in recent years.
The game has a lot going for it and even more against it. Veteran staff, high budget game, backed by Sony and I believe Bungie also assisted Firewalk with the game, but you have so many groups actively pushing for the game to fail (a coalition of groups you wouldn't normally see).
- Sony fans who want Sony to focus on single-player games, who hope if this game is unsuccessful that Sony will focus less on live service games
- Xbox fans who don't want Sony games to be successful, especially if they're not going to be released on Xbox
- People who are against the game for cultural reasons
- Steam fans who are still angry at Sony for taking a larger space in the PC space and are fearful about their influence growing
- Valorant, Overwatch, and Apex Legends fans who don't want to see their userbases diminish to another big budget hero shooter
Helldivers 2 didn't have to contend with this much, so it's going to be an interesting story if Concord is actually able to find any real success.
Sony and Firewalk have set themselves up for failure, but their scheme for the early access is really clever. The people most willing to give positive feedback and have a desire for the game to be good and successful are those who will have already paid for the early access. If these people have positive views on the game like the early previewers did, that might begin to change the narrative. Similar for the people in the open beta. They have about a month to really change the narrative before release.
So far, pre-orders have been abysmal, so certainly not moving in the right direction. That could always change in the lead up and during early access, but as of right now there is zero interest in the game and Sony's probably afraid to advertise because the response to advertising has been so negative. It's probably easier (and cheaper) to let the game speak for itself at this point.