He was more athletically gifted, but saying he put on better matches is totally subjective. Bret was a master storyteller.
-realistic punches
-one of the best "babyface in peril" faces ever
-great bumper and seller
-solid promo skills
I barely remember anything Owen did outside of feuding with Bret, winning the KotR, and. carrying around a Slammy.
Two slammys.
He was in one of the best tag teams of all time with the British Bulldog.
I'm not a huge fan of babyface in peril types. I can't stand Hogan. Never liked Cena. Never rated Ray as highly as most do (though, some of his matches with Malenko and Eddie were as good as anything I've seen). Bret was a straight babyface. Then Bret was a straight bad guy. Everything he did, he did really well... but Owen did everything with more personality.
Edge is probably my favorite wrestler for those kinds of reasons. He's certainly not the best technical guy to step between the ropes (I'd put Regal, Malenko, and Crispin ahead of Bret in that category, just off the top of my head).
In terms of most convincing looking guy in the ring... probably Shamrock. But that's kind of cheating I know.